Today, small business and social media marketing are both terms that go together like peanut butter and jelly, bacon and eggs, and whatever other clich� combo you want to go with. If you run your own business, you�ve probably heard about some of your friends using social media to recruit all-star hires, and wondered whether or not you should venture into this process. While you might be able to have great success finding people using this method, you need to figure out what you want, use the right platforms, establish a strong presence, and stay consistent with the content you post.
Figuring Out What You Want
When it comes to small business and social media marketing, the only way you�ll really be successful is if you know what you want to begin with. In the situation where you�re interested in finding people to join your team, set small goals for your company and work up from there. For example, you might start off by saying you�ll post your job postings to your social media sites. Then, a few months down the road, you might say that you�ll start tweeting whenever you want someone new to join your team.
Determining the Right Platforms
In the world of small business and social media marketing, it�s so important that you�re using the right platforms to not only get people interested in your business, but to get people interested in coming to work for your business. For these reasons, you need to sit down and think about which platforms have the potential to get you the best results based on their intended audience. For example, if you run a hip online clothing company, you might not have success recruiting on Linkedin if you want someone who is going to help you perpetuate your brand. Instead, you�d probably start recruiting on platforms like Snapchat and Instagram that are catered to a younger demographic. Don�t be discouraged if one of the platforms you choose doesn�t work out quite how you intended it to. When this happens, use it as a learning experience and go out there and discover which sites might get you better results.
Solidifying Your Presence
Unless you already have a solid presence on social media, you�re going to have a hard time recruiting with it. Due to this, if your business isn�t already active on social sites, it�s time to get started. As you do this, you need to keep two things in mind. First, what are the rules for the particular site you want to use? For example, Facebook business accounts can be purely promotional, while personal Facebook accounts can get flagged if they�re used to promote a business� products and services all the time. Make sure you research these guidelines so you don�t end up with a banned account. Second, determine what your company�s value proposition is. For instance, if you�re trying to improve your recruiting by using social media, you need to make this very, very clear. If you don�t do this, people might get confused and stop following you on the platforms you choose altogether.
One of the biggest small business and social media marketing tips out there you need to follow in order to recruit successfully is to stay consistent with your content. This means that you can�t post five times on Facebook after you create your profile and hope that people will look at it five months down the road when you start getting your recruiting efforts going. Make sure that after you decide to use social media to recruit, you stick with it until you decide you don�t want to anymore.
Engage Current Employees
Often, business owners forget to use one extremely valuable resource when they recruit on social media � their employees. If they�re open to it, have your employees make a post when there�s a new position open on their own social media profiles. You may also want to create regular blog postings about people in your company and add them to your profiles to give potential employees a better idea for what your company does and why others like working there. Using your employees to help you out with your recruiting goals on social media can give your efforts a level of credibility that would be hard to achieve otherwise. If you�re ready to make small business and social media marketing recruiting a thing at your organization, keep these tips in mind and follow your gut as you recruit. You should also check out the resources Mighty Recruiter has to offer to find out more about adding great new people to your team.