Social platforms are becoming an increasingly important part of the business and marketing world. If you’ve been focused on running your business, you may have missed this rapid change in the market, but now it’s time to catch up. Social media is a cheap and effective way to solidify your brand and engage directly with your consumers. Use this social media marketing for dummies to help you get started with an effective social media strategy.
Teen Craze Turned Viable Marketing Tool
You probably remember the MySpace days when social media was a teen fad. Now, social media is an incredible tool for businesses to build their brands and consumer bases. Plus, many young professionals have found a way to make a living through these platforms. Before you launch into the step-by-step social media marketing for dummies guide, consider the following: – Combined, Facebook and Twitter have 700 million accounts and that number will continue to rise. – A strong social presence will help you attract top talent, especially since many young and established professionals are using social media as the first step to networking. – Through social platforms, you can connect with your customers, address their complaints and amplify compliments in real time. – Social media accounts are free.
Step 1: Have a Good Product
The first step in this nifty social media marketing for dummies program is making a great product. With the right marketing campaign, you can cover inadequacies with enough social media ïglitterï and get a few new customers. However, what happens when those customers tell their friends that your product is no good? What about then they make a YouTube review to show your product can’t do what you said it would? If you don’t have a great product, you initial social media momentum will come to a quick halt.
Step 2: Pin Down Your Message
What is you message? Another way to phrase this question is, how are you different from your competitors? Imagine you own one of 5 coffee shops on a single stretch of road. Do you want to be the quick, fast and affordable shop or the super rare coffee beans place? Whatever your mission or message is, make sure your content and posts focus in on this main point, so can develop a unique voice and start an engaging conversation around your enterprise. Don’t just post something for the sake of consistent posting. The key here is consistent quality.
Step 3: Balance Business and Pleasure
Experts recommend that about 70 percent of your posts should be promotional and