The local business directory hasn’t died yet. In fact, print media can still be a powerful ad tool, depending on what kind of business you run. People still look to coupons and circulars as ways to save a few bucks on a particular product or service. Legal services, residential heating and auto repair are a few examples. Small local businesses definitely have the most to gain. If you are a florist, plumber, attorney, mechanic, locksmith, HVAC technician or something similar, consider getting your name out in print if you’ve not already done so.
Circulars
The most effective weekly circulars typically offer some type of sale. The primary audience consists of people who are looking to cut corners with their budgets, particularly during months when gas prices are high. If you’re a hair stylist, grocer or you provide any kind of home repair service, this may be a great way to drum up some new business.
Yellow Pages
This is still a useful platform, but it requires a little more creativity on your part. Your yellow page ad will be right next to your competitors, so you should highlight something unique about your product or service. Whether you offer 24-hour locksmith service, half-off Wednesdays or free dental X-rays, tailor your listing to the needs of your readers.
Yellow pages is a very common Internet search phrase. Clearly, people still want an organized directory with which to choose a service provider. Furthermore, there are still plenty of people who prefer the traditional flip-through method. The major benefit of a yellow page listing is the access you get to consumers who are ready to buy. If you’re an HVAC tech, for example, you don’t need to convince people that they need HVAC service. All you have to do is convince them why they should choose your service.
What to Include
- Name
- Address
- Website
- Phone number
- Operating hours
- Description
Print vs. Web
The Internet is quickly becoming the primary place to advertise. Here are some of the top platforms for small business owners:
- Facebook for Business –Connects to loyal customers
- Google My Business –Connects to customers through Google.com, Maps and Google+
- Yelp for Business –A top business review site
- Yahoo Local –Includes ratings, maps, reviews and events
- Yellow Pages online –Takes print one step further with lead generation
- Bing Places for Business –Claim your listing, develop a profile and verify your business
- Foursquare for Business –Customers leave tips and photos of their favorite businesses
Internet listings require a different set of rules. In fact, you may already have a listing online that you have not yet claimed. Depending on the platform, you will likely need to go through a verification process to claim your business and obtain access to change and manage information on your listing.
Internet traffic is a big deal for brand exposure, but once you become active online, your customers do much of your advertising. Be prepared to spend time each day addressing reviews and complaints. People may already be talking about you online, but you need a solid strategy in place if you decide to claim those listings and join the conversations. You’ll also want to look at the promotional aspects of each online platform. Some sites focus on ratings and reviews while others feature photo uploads and generic information.
Be Present
You may simply not be ready to join the Web space. That’s ok. Fortunately for small business owners, print media is still alive. If you’re a solo plumber, a local attorney, a small auto retailer or another locally focused operation, you can enjoy the benefits of a business directory without having to worry about keeping up with likes and tweets. Just remember to be present. The more places you leave your name, the more legitimate you will appear to your customers.
Legal Disclaimer
The content on our website is only meant to provide general information and is not legal advice. We make our best efforts to make sure the information is accurate, but we cannot guarantee it. Do not rely on the content as legal advice. For assistance with legal problems or for a legal inquiry please contact you attorney.