Hiring the most qualified applicants depends on your ability to clearly communicate the needs of your business to applicants. The average job hunter spends less than a minute reviewing the text of a hiring notice before deciding whether or not to apply. Below is an automobile salesperson job description sample that you may use to help develop your own company’s voice in the job market.
Automobile Salesperson Job Summary
Join the highest volume sales team in the Pacific Northwest at The Baldwin Nissan Automotive Group.
Your job as a sales associate will be to meet with prospective buyers and assist them in making their purchasing decisions. You will accomplish this by identifying their needs and their wants and then match them with the solution that best fits their circumstances.
Automobile Salesperson Job Responsibilities and Duties
- Be the first point of contact between customers and the dealership
- Demonstrate features and options on all vehicles in inventory
- Answer basic questions about financing and other optional financial products
- Promote the company’s service and finance department with buyers to ensure customer loyalty
- Perform vehicle delivery for buyers after a purchase has been completed
- Routinely follow up with buyers to ensure continued satisfaction
- Contribute to dealership sales data by filling out standard reports
- Cold call prospective buyers to generate new business when necessary
Automobile Salesperson Skills and Qualifications
- Professional appearance and attitude
- Excellent persuasive verbal communication skills
- Time management skills and willingness to take the initiative
- Knowledge of automotive industry and technical aspects of vehicles and ownership
- Good knowledge of financing and basic mathematics skills
- 3-5 years of previous sales or customer service experience preferred
- Prior automotive sales experience and specific training with Nissan products a positive
- Must have clean driving and criminal records for employment
About the Baldwin Automotive Group
The Baldwin Automotive Group has established the largest dealer network in the Pacific Northwest, and has the highest volume of Nissan sales in the region. You will be joining a sales team that has already dominates the market. With access to training and mentoring from seasoned experts, we ensure that every effort is made to help you succeed in meeting your sales goals.
Enjoy the support from our vehicle service and financing departments that lets you focus on your actual job. Our dealership is expanding in the region and we expect many new opportunities to open up. Advance along our established career track with promotions as new positions come available.
All of our sales associate benefit from the same competitive wage scale. We believe that hard work pays off, and we allow you to earn as much as your ability and determination will allow. We want you to reach your full potential and encourage you to perform at your best by offering many opportunities to earn bonuses based on exceptional performance.
Get Started Right Away
We are looking for the best qualified applicants to join our team. To find out if you have what it takes to make the most out of this opportunity, contact our hiring manager for an interview today.
Best Practices Dos and Don’ts
Things to avoid in your posting
• Don’t use vague or confusing language. Be specific in the job requirements and expectations. Make sure that applicants can imagine themselves in the job roll.
• Don’t avoid describing things that may disqualify an applicant. If it is against your dealer’s policy to hire those with convictions for theft, state this in the requirements section.
• Don’t post proprietary information that violates your company’s disclosure policies.
• Don’t disguise your sales staff as managers. Although some dealers like to give their sales associates the title of assistant manager to control objections from customers, this practice confuses job applicants and leads to wasted time.
Things to include
• Do use an active voice when describing the job
• Do break up your advertisement with bullet points or an outline. The easier you make your advertisement on the eyes of your applicants, the better your results will be.
• Do display your dealership’s personality. Your company has a culture, and your job description is the place to show it. Target applicants aligned with your company’s values to improve results
• Do include your contact information, and make it easy for applicants to get their information to you.
What to Include in your Automobile Salesperson Job Description
A good automobile salesperson job description will do more than inform job seekers about your vacancy. It will excite them about the opportunity to improve their lives by working for your dealership.
Use a Clear Job Title
Pick a job title that is direct and informative about the roll. An automotive salesperson job description should be concise. If this is for a front line sales position, title the job as a floor sales position. For fleet or internet sales departments, specify these details up front.
Avoid using cute or kitschy statements in the title like “Sale’s Ninja,” or “Customers Service Evangelist.” Also, do not confuse a manager title with a sales person’s job during the hiring process. Some dealerships prefer to give the title of manager or assistant manager to their sales staff to avoid objections with customers, but this confuses job applicants and can delay your hiring process.
As applicants read through your posting they should be able to get a quick feel for what their daily routine will be like. List the main responsibilities in bullet points. Provide 5-10 typical job functions, and state specifically what percentage of their time will be spent on each.
Requirements for Employment
You will also need to tell job seekers what qualities a successful applicant has. List a few of your job requirements in bullet points, but avoid emphasizing too many items too heavily. Weight the most valuable training, skills, or aptitudes first, and then indicate that you are flexible on other areas. If you are willing to provide training to the right applicant, make sure you say so. A qualified candidate can become discouraged from applying if the job requirements are too strict.
Provide Relevant Company Information
Your business has a culture and personality of its own. This should be demonstrated in the way you write your job posting. Give a brief description of your dealership’s history, mission statement, goals, and past performance figures. If you can provide a convincing account of earning potential to attract job applicants, do so. Past sales reports or awards your company has received can be mentioned here as well. Honestly declare how successful you are, and invite the applicants to join you in a profitable business arrangement.
Most job applicants search from the internet, and your advertisement needs to show up on the top page of search queries. Get a feel for the key word searches applicants are using, and incorporate these phrases into your Automobile Salesperson Job Description. Don’t overdo it though. Flooding an advertisement with key words makes the text difficult to read and can make you seem disingenuous.
Include a Call to Action
Always invite job seekers to apply, and make the application process easy and straightforward. Contact information should be visible and submitting a resume needs to be as effortless as possible.
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Writing Your Automobile Salesperson Job Description Does and Don’ts
Double check your written advertisement before submitting it to a job board for commonly overlooked blunders.
• Don’t forget to mention where the job is located at
• Don’t write dense or verbose text that applicants will simply skip over
• Don’t post your ad without proofreading it first
• Do make it clear what the salary range and benefits package include
• Do use clear language when describing the requirements and responsibilities.
• Do break up the text with bullet points and lists
• Do include easy to follow instructions for submitting an application
You can always get feedback from other departments in your dealership. Your service and finance teams will often have insights about working with salesmen that you may have overlooked.
You will know right away if your ad is effective. Most good job listings produce results within the first week of their run. If your ad has been listed for some time and you are still not seeing the quality of applicants you were hoping for, it may be time to change your tactics.
Get More Information About Job Descriptions
The automobile salesperson job description sample above illustrates how to communicate your company’s needs with prospective employees, but you may still have some questions. Fortunately, there are plenty of resources on the MightyRecruiter web site for hiring managers. Take a look at additional articles and blog posts for more guidance and advice.