MightyRecruiterWhen a strong candidate starts job hunting, it takes an average of 10 days for them to find a new position, whereas businesses often struggle to find qualified applicants. In fact, a third have vacancies open for three months or more.
This means that recruiters looking for advertising account executives need to make sure their ad is the one that gets answered. This can be done by giving potential candidates solid reasons to apply for a role within their company.
To position your business above the rest and attract qualified and experienced candidates, your job description should focus on the elements of the role that a prospective applicant will find most appealing. It’s also important to ensure that you present yourself as an employer that candidates would want to work for.
Using our advertising account executive job description template will help you to create a winning job advert in moments.
Advertising Account Executive Job Description Template
Job Summary:
We are looking for a qualified Advertising Account Executive to manage customer accounts and act as a link between them and our agency. If you are looking for a fast-paced environment with a growing company, that opportunity is here. Your focus will be managing existing and establishing new partnerships with local retailers, clubs, restaurants, national brands and ad agencies to create sales strategies and find new business opportunities in print and digital advertising and marketing initiatives. You will be the key contact of your assigned clients.
- Be key point of contact and remain in close communication with all of your clients to comprehend their needs and meet their specifications
- Listen to suggestions and wishes of the clients and communicate them to the appropriate team members inside the agency
- Learn about the clients’ industry and business activities to suggest more personalized solutions
- Liaise with clients to organize promotional events or decide on advertising material that suit their profiles and goals
- Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients
- Supervise and keep track of junior personnel
- Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules
- Undertake administrative work and keep records of clients
- Build relationships with local retailers, clubs, restaurants, national brands and ad agencies to create sales strategies and find new business opportunities in print and digital advertising and marketing initiatives
- Be key point of contact and remain in close communication with all of your clients to comprehend their needs and meet their specifications
- Listen to suggestions and wishes of the clients and communicate them to the appropriate team members inside the agency
- Learn about the clients’ industry and business activities to suggest more personalized solutions
- Liaise with clients to organize promotional events or decide on advertising material that suit their profiles and goals
- Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients
- Supervise and keep track of junior personnel
- Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules
- Undertake administrative work and keep records of clients
- Ability to multi-task and handle a variety of accounts possibly from different industries
- A team player with outstanding communication and presentation skills
- Proven experience (at least three years) as an Advertising Account Executive or related position, such as digital marketing.
- BSc/ BA in Marketing, Business Administration or relevant field
- Good understanding of marketing and advertising methods and techniques
“Job Summary:
We are looking for a qualified Advertising Account Executive to manage customer accounts and act as a link between them and our agency. If you are looking for a fast-paced environment with a growing company, that opportunity is here. Your focus will be managing existing and establishing new partnerships with local retailers, clubs, restaurants, national brands and ad agencies to create sales strategies and find new business opportunities in print and digital advertising and marketing initiatives. You will be the key contact of your assigned clients.
Job Responsibilities:
Job Skills & Qualifications
Preferred:
Required:
What to Include in a Winning Advertising Account Executive Job Description
Most job adverts focus on a list of skills and qualities that the recruiter is looking for without providing much incentive for a candidate to apply. To be noticed amongst the millions of other adverts, you need to consider everything from the way the information is presented on the page to the terminology you use to describe your business and the role.
The four key components of our advertising account executive job description template are:
Job Summary: This is your chance to grab a candidate’s attention with a compelling description, so think carefully about the job title and the language used to describe the role. You should give a brief outline which focuses on the things that are most likely to appeal to a prospective applicant.
Duties and Responsibilities: Many firms copy and paste lists of tasks to create a listing, but this can lead to a page full of irrelevant detail. Our advertising account executive job description template recommends a bullet-pointed list which concentrates on the role’s outcomes and how the job fits into the wider landscape of the business which is likely to attract applications from committed candidates.
Skills and Qualifications: It’s best to assign each skill a level of importance before writing the job description and ensure that those which are only ‘desirable’ are clearly marked. Too much jargon can be off-putting, so keep the language simple and express your requirements as a function of the role rather than a description of a person.
Company Overview: This is your chance to sell yourself as an employer, so use your company ethos and highlight your core focus. Mention high profile clients, industry awards and upcoming projects and link to your social profiles to give a sense of how the reality of working for you lives up to your image.
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Advertising Account Executive Job Description Writing Do’s & Don’ts
- Do read job adverts for similar roles and pay attention to those which stand out – both good and bad – for ideas.
- Don’t underestimate how crucial your job description is; putting the work into writing it well will save you time and money in the long run.
- Do use the advertising account executive job description template to explain the importance of the role in achieving the company’s main objectives. Don’t use the passive voice or try to keep the tone neutral; address applicants directly and appeal to their interests by focusing on what motivates them instead of what you are looking for.
- Do include images, video and any other promotional media available – the more information you give, the better.
- Don’t forget to optimise for search engines when writing your job advert by using keywords with high search volumes.