MightyRecruiterPeople may look at several different websites featuring hundreds of jobs in the course of a day’s job hunting, so if you want yours to stand out in a sea of similar adverts, then you need to craft it carefully. On average, only a quarter of those who read a short snapshot of a job advert actually click through to see the details of the role on offer, so it’s important to make every word of your advert count.
Some recruiters may remember a time when the onus was very much on the candidates to sell themselves to potential employers, but with nearly a half of businesses reporting that they are struggling to recruit qualified candidates, there is increased pressure on businesses to actively attract applications. The content marketing manager job description template will help you to write a job advert that encourages high-quality candidates to apply.
Content Marketing Manager Job Description Template
Job Summary:
As our Content Marketing Manager, you’ll assume a huge role in driving the department forward, playing a pivotal role in everything from strategy to execution. You’ll define content marketing objectives and manage an editorial calendar based on company goals that support and broaden both short-term and long-term sales and marketing initiatives. You must have a proven track record of implementing a content marketing strategy in support of brand-building, thought leadership, and demand generation goals.
If you’re looking to advance your career in marketing, and play a powerful part in creating corporate content that aligns with our corporate market strategy to support and enable lead generation, event, brand awareness, and nurturing efforts, then this is the role for you! This position reports into the Senior Marketing Programs Manager.
If you’re looking to advance your career in marketing, and play a powerful part in creating corporate content that aligns with our corporate market strategy to support and enable lead generation, event, brand awareness, and nurturing efforts, then this is the role for you! This position reports into the Senior Marketing Programs Manager.
Job Responsibilities:
- Coordinate with corporate, field, and product marketing organizations to develop and coordinate the creation and implementation of various marketing materials across organizations.
- Leverage market data to develop content themes/topics that educate customers and other target audiences.
- Coordinate with key stakeholders to develop and coordinate the creation and implementation of premium content (white papers, case studies, solution studies, etc.).
- Work with subject matter experts on content and topic development, as well as create a sustainable blog pipeline that supports our strategic efforts.
- Provide copy writing support for various campaigns and efforts company wide.
- Coordinate with social media personnel on various content marketing campaigns and strategies.
- Maintain editorial calendar and content inventory, and track and report on content campaign progress.
- Support ad-hoc request for various pieces of copy or content.
Job Skills & Qualifications:
Preferred:
- Self-driven and results-oriented team player
- Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
Required:
- 5-7 years’ experience in content marketing
- Strong copywriting and editing skills
- Strong understanding of how content management systems work and the ability to quickly and efficiently post articles online (Expression Engine, WordPress)
What to Include in a Winning Content Marketing Manager Job Description Template
When you are writing your job advert, you will need to consider how you can convey the benefits of the role as clearly as possible. One of the easiest ways to do this is to separate your job advert into four different sections, as shown in the content marketing manager job description template.
Job Summary: This section gives the first impression job seekers will have of the role, so to ensure it’s a positive one you will need to focus on the language you use. Be as specific as you can with the job title so that candidates can gauge their interest from the first thing they read, and give details of why they should want to come and work for your company.
Duties and Responsibilities: This section should be clear, concise and focus on the most important elements of the role rather than listing everything that falls under the content marketing manager’s remit. Identify the reporting structure and how the role fits into the wider organisation to provide a bigger picture of the remit of the position.
Skills: If you have a team whose responsibility it is to review job descriptions, then they may wish to be involved in drawing up the list of skills for this section to ensure that the distinction between ‘must have’ and ‘nice to have’ skills is clear. It is also a good idea to arrange both lists in order of priority as in the content marketing manager job description template above.
Company Overview: This is your chance to highlight the reasons that someone should want to work for you, so think about what shows your business in the best light. List any perks or benefits on offer, mention the company ethos and draw attention to any awards or industry accolades that you have won.
Making better hires starts with building better job descriptions
• Browse 100s of templates across 40+ industries
• Customize your template with your company info & job requirements
• Post it to 20+ job boards in seconds – for FREE!
Get a professional, candidate-centric job description quickly & easily with MightyRecruiter
Content Marketing Manager Job Description Writing Do’s & Don’ts
- Do use any media at your disposal to highlight company benefits as pictures and videos can be much more effective than words alone.
- Don’t forget that your advert will need to be read by search engines as well as humans, so use keywords and give your page an SEO friendly name.
- Do mention the salary on offer and include details of any bonuses that employees can earn as these are important factors in whether candidates apply or not.
- Don’t use too much technical jargon and avoid long paragraphs – see how the content marketing manager job description template uses concise bulleted lists.
- Do consider how easy it will be to read your advert on a mobile device as many candidates search for jobs on the move.
- Don’t make the application process overly complicated as long forms put many job seekers off.