MightyRecruiterAttracting the best candidates is all about capturing and holding their attention–quickly. No one understands this better than content writers and web producers. These individuals know they have approximately 10 seconds to capture their visitors’ attention and chances are good that they’ll apply this same test when they’re scanning content looking for their next opportunity.
This means that your job description must not only contain words and phrases that will pique your prospective employee’s attention–it must also be organized in a way that grabs the candidate’s attention long enough for them to stop scanning and start taking a deeper look.
This is easier said than done. But rest assured you don’t have to reinvent the wheel. To help you get started, take a look at the content writer and web producer job description template. It has been deliberately organized to attract the best candidates for your opening.
Content Writer and Web Producer Job Description Template
Job Summary:
We have an immediate opening for a talented and enthusiastic full-time content writer and web producer. This is an opportunity to create terrific work alongside some of the best communications professionals in the business. We’re looking for someone with strong communication skills who thrives on challenges in a fast-paced environment to join our award-winning team. You have at least one year of experience writing for online audiences and producing content for the web and want to continue to expand your portfolio by writing and editing content for websites, blogs, newsletters, ebooks, speeches, email campaigns and marketing programs. You love research, enjoy conducting interviews, and have a zest for collaboration. Reporting to the Senior Content Writer and Web Producer, your ideas and stellar writing skills will help take the company to the next level.
Job Responsibilities:
- Conduct in-depth research online using credible sources and research. The ability to interpret data is a must in this role.
- Demonstrate creativity in identifying and connecting with sources in order to conduct phone and in-person interviews for blogs and articles
- Brainstorm original story ideas with the Content team and collaborate with team members to see these ideas to fruition
- Write and edit engaging assignment briefs for freelance writers, photographers, graphic designers, and other stakeholders, often juggling multiple assignments simultaneously
- Collaborate with content editors to create and maintain a functional editorial/production calendar
- Communicate clearly and professionally with clients by phone and email
- Build and cultivate relationships with clients, sources, freelance writers, photographers, graphic designers, and other stakeholders
- Possess a solid understanding of social media channels, including Facebook, Twitter and LinkedIn, to engage in social media campaigns for our clients and our brand
Job Skills & Qualifications:
Preferred:
- Financial or real estate writing experience a plus
- Creative, well-organized and self-motivated
- Ability to work independently and collaboratively
Required:
- Bachelors in journalism, communications, or related field
- 1-3 years of interviews and research experience
- 1-3 years writing and editing experience
- Understanding of major social media platforms
- AP style expertise
- Stellar communication skills
- Proficient with content management systems
- Understanding of SEO
What to Include in a Winning Content Writer and Web Producer Job Description
Readability is paramount to a successful job description. Content writers and web producers are trained in this art–and they take offense to poorly written and poorly organized content.
One of the best ways to achieve a high level of readability is to break the content up strategically. Notice how the content writer and web producer job description template keeps its content short and uses bullets to make it easy to digest? Your job description should do the same. It must also include the following four categories:
Job Summary: This is first section in your job description, so don’t waste the real estate. Use this space to draw the applicant in with engaging, candidate-centric content that describes why the job will benefit them.
Duties & Responsibilities: Once you’ve grabbed their attention, dive into the details about what it’s like to work at your company. Notice how the content writer and web producer job description template highlights the duties and responsibilities, like researching, writing and brainstorming, with easy to scan bullet points.
Skills: Next, describe your preferred and required skill sets. If it’s important for writers to have a specific niche (such as past experience in finance or real estate), state it here along with details such as educational requirements, years of experience and certifications.
Company Overview: The final required section is your company overview. Don’t overlook this section–as it is your last chance to really win over the best applicants. Here, you can highlight your company’s unique perks, brand and history. While the content writer and web producer job description template can give you the basic framework for this section, you must own this section and really convey what makes your company special.
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Content Writer and Web Producer Job Description Writing Do’s & Don’ts
- Do use industry terminology like SEO and Google AdWords. Content writers and web producers should be familiar with these terms on their own; if they’re not, they’re likely not qualified.
- Don’t be boring. Writing and web producing is inherently creative and you’ll likely turn applicants away if your company sounds bland.
- Do highlight some of the places where the content writer and web producer’s work may be featured. Some degree of renown is always attractive.
- Don’t bury the best details about working at your company–you only have 60 seconds to make a good impression. Highlight that information up front.
- Do include details about whether the content writer and web producer will need to interact with clients. Writers can often be solitary people, and knowing whether client interactions are expected will attract only those comfortable with that kind of communication.
- Don’t use language that can bias your audience–the best writers come from all walks of life.