MightyRecruiterYou only get one chance to pitch your company to a prospective customer lifecycle manager. Make that chance count with an engaging, candidate-centered job description that will capture your future employee’s attention.
In order for your job description to be successful, you need to make sure that it is the right length and depth so that candidates can be well-informed about the value of your company without feeling overwhelmed. In fact, job descriptions are often the first impression that a candidate will have of your company, which is why they are so foundational to the hiring process.
To help you craft a winning customer lifecycle manager job description, take a look at the customer lifecycle manager job description template and tips below to learn more about what type of information to include and how to present it in a user-friendly, effective way.
Customer Lifecycle Manager Job Description Template
Job Summary:
Do you combine the technical mind of a quant jock with the pen of a poet? If so, you could be our Customer Lifecycle Manager. We are seeking a superstar Customer Lifecycle Manager to lead the development of a world-class customer lifecycle program that activates and accelerates revenue. We’re looking for a high-impact strategist and customer marketer who can oversee planning and prioritization of marketing programs that improve lead conversion rate (e.g. lead nurture programs), increase ARPA, drive product adoption and reduce churn. You will partner closely with our Sales and Account management team to define organization wide processes and customer experiences which efficiently achieve these goals.
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- Partner with Marketing Ops, Sales and Account Management teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell.
- Effectively translate analytics into clear insights and actionable recommendations
- Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via Marketo and other systems
- Partner with Content, PR, and Creative teams to drive the development of email communications, press articles, and marketing assets to nurture client relationships
- Drive continued innovation in evolving marketing programs most effective at engaging the EMEA audience at scale
- Forecast results from various tactics and advocate for resource prioritization
- Articulate program strategy and communicate results to key stakeholders
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
Job Skills & Qualifications:
Preferred:
- 5-8 years relevant marketing strategy and/or Customer experience/relationship management experience, ideally in B2B
Required:
- BA or equivalent
- Hands-on experience with Marketo, SFDC, Tableau, Google Analytics, Optimizely or similar tools
- Familiarity with online marketing metrics and key performance metrics
- Deep understanding of the digital marketing landscape and a passion for building innovative & ROI-positive marketing programs at scale.
- Experience using statistics
What to Include in a Winning Customer Lifecycle Manager Job Description Template
First and foremost, a successful job description should be easy to read. The best way to accomplish this is by breaking up the information into bullet-pointed lists instead of long blocks of text. Looking back through the customer lifecycle manager job description template above, you can see how this strategy makes it easier to read and follow along. Next, you should separate your content into the following four categories:
Job Summary: This is the first section that your applicant will see, so it is important that you effectively communicate both the nature and the benefits of the job, as per the customer lifecycle manager job description template on this page. Draw your reader in with an engaging, candidate-centric lead that piques their interest and explains how this job can benefit them.
Duties & Responsibilities: After you outline the basics of the job, the duties and responsibilities section gets into the nitty-gritty of what it’s like to be a customer lifecycle manager at your company. In addition to a written list, you may also include videos or photos in this section of your customer lifecycle manager job description to provide a more holistic view.
Skills: This section defines the qualifications that your customer lifecycle manager must have to be a fitting candidate for the job, including both required skills and recommended skills. In the case of a customer lifecycle manager, required skills might include a bachelor’s degree, and recommended skills may include work experience with statistics. Follow the customer lifecycle manager job description template example to list other skills, such as language qualifications, past work experience, or knowledge of certain software.
Company Overview: Last but certainly not least, this section gives your reader key information about your company’s unique personality. It’s likely that this isn’t the first or last customer lifecycle manager job description that your prospective employee will have read, so this section of your customer lifecycle manager job description should be where you positively distinguish your company from all the competitors. Make sure to include any benefits or idiosyncrasies of your company that give you a competitive edge over other employers.
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Customer Lifecycle Manager Job Description Writing Do’s & Don’ts
- Do specify which software your company uses and expects the applicant to be familiar with. Customer lifecycle managers rely on technology to do their job well, so these requirements are often a deciding factor for your candidates.
- Don’t stuff your description with useless business buzzwords and jargon; most candidates spend only 60 seconds reading each job description, so this is a waste of time.
- Do promote your company and its accomplishments—you are trying to sell it as the best place for your applicant to work.
- Don’t use dull, impersonal language in your description. Directly addressing the applicant and capturing their attention is essential for distinguishing your company from the rest.
- Do provide a specific outline of your applicant’s potential day-to-day activities as a customer lifecycle manager, utilizing pictures and videos when relevant.
- Don’t include wording that may seem biased against any group, such as a certain race, gender, age, or nationality.