Recruiting a good general manager is no easy task, and with 60% of candidates reporting that they have had a poor experience as a candidate trying to find a role, it is increasingly important that recruiters and employers focus on making their businesses appeal to job seekers.
To ensure that the time and money you spend on recruiting yields the results you want, it is important to start the process with a top notch job advert. Writing with the potential candidates in mind, rather than with the focus on your business and what you are looking for, is an effective way to ensure that job seekers engage with your advert and want to apply for the role.
Our general manager job description template has been created to help you write a job advert that will encourage the best candidates to complete the application process and give you the best chance of success.
General Manager Job Description Template
Job Summary:
We’re looking for an incredibly talented and experienced General Manager to lead and grow our corporate sales organization. This role would be perfect for someone who’s looking for a dynamic work environment, and who is passionate about setting up projects for future success. You must have rock-solid leadership skills, and be someone who enjoys meeting new people, developing strong business relationships, negotiating and closing impactful deals, and growing and managing a team. You and your team will be responsible for sourcing and onboarding new event venues and experiences, launching into new markets, and managing relationships with existing customers. If this sounds like the ideal job for you, then we want to hear from you!
Job Responsbilities
- Spearhead the company’s launch into new regions and cities.
- Create an onboarding program for new team members, and conduct quarterly performance reviews for all team members.
- Manage relationships and listing content for existing venues and experience vendors.
- Recruit and grow the corporate events sales organization.
- Draft and execute venue and vendor contracts.
- Propose and implement new customer acquisition strategies.
- Provide monthly progress reports to the CEO.
Job Skills & Qualities:
Preferred:
- Proven leader, with a natural ability to influence others
- Consulting or corporate strategy background
- Passion for achieving growth and success in a startup environment
Required:
- Polished and professional individual with excellent communication skills
- Must be extremely skillful in pitching to customers and negotiating deals
- Experiences and background in growing and managing a team
What to Include in a Winning General Manager Job Description Template
The role of a general manager is vital to an organisation, so you want to make sure that you find a candidate who can take on the challenges they will face. To do this, you need to ensure that your job advert is clear about what you are looking for and encourages job seekers to apply.
To make this process simple, our general manager job description template is designed to be noticed by the right candidates with ideas such as breaking your job description down into four separate sections:
Job Summary: This is your chance to make a great first impression, so use this section to highlight the benefits of working for your company as well as detailing what the job entails. Make the job title as descriptive as possible and draw candidates’ attention to any aspect of the job that makes it stand out from similar roles.
Duties and Responsibilities: A general manager could find themselves responsible for all sorts of things, so be specific about what the role on offer entails, but steer clear of listing absolutely everything. List the most important elements of the role as bullet points as they were in the general manager job description template as this will make them stand out on the page.
Skills: If the winning candidate needs to have certain qualifications then this is the place to include them, but make sure it is clear which are required and which are desirable but not essential. Give details of any software or processes that they should be familiar with.
Company Overview: This is the place to sell your company, so make use of any promotional material, social media channels and mention any awards your company has received. You want job seekers to get a positive impression of your business, so include anything that may make them want to apply.
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General Manager Job Description Writing Do’s & Don’ts
- Do your research and find out what other companies are including in their adverts to ensure that you know how to stand out from the competition.
- Don’t stick just to text if you have images and videos that could be used to help you find your ideal candidate.
- Do make sure you know what the relevant keywords are for the role and use those in your job advert to make sure it’s indexed by search engines
- Don’t leave out details of salary, even if you can only include a range, as it is one of the key things that job seekers look for.
- Do use bullet points and avoid long paragraphs as shown in the general manager job description template.
- Don’t overlook the importance of the language you choose as some terminology may tap into an unconscious gender bias and discourage otherwise qualified candidates from applying.