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The vast majority of job descriptions are long and tedious. If you’re looking for a brand ambassador, the last thing you want is for that person to be boring, so make sure your job descriptions reflects the type of candidate you’re looking to hire.
As many companies search for the best representative for their brand, your brand ambassador job description has to not only quickly grab their attention but list the expectations and benefits of that job clearly and in a way that makes your job seem better than the many other listings offering a similar opportunity.
To that end, start your description with a job summary area that clearly describes what a potential brand ambassador will be expected to do for your company. Anyone can regurgitate a series of tasks; you want your job description to speak to the candidate on a personal level.
Use the head brand ambassador job description template, along with the following suggestions, to produce your very own impressive job listing.
Brand Ambassador Job Description Template
Job Summary:
Do you have a bubbly personality and a go-getter attitude? Are you looking to join a fast-growing, fast-moving team where you get to promote an awesome product, and know that every day you make a difference on consumer behaviors? Do you want to work for a company whose product you can believe in and connect with? Then consider joining our ever-expanding team of branding wizards!
As Brand Ambassador, you will be responsible for providing merchandising, training, demonstrating and sales field support in a specific geographic territory, working 40 hours per-week.
Job Responsibilities:
- Maintain relationships with our top retail accounts through POS placement and store merchandising.
- Travel regularly to all store locations in specified geographic territory, and organize and host in-store retail demos.
- Train new store personnel on our existing products, as well as educating the personnel on our product and brand.
- Perform merchandising duties to ensure the product is appropriately reflected in our retail locations, is displayed neatly, and stocked correctly according to the planogram.
- Conduct meetings and demonstrations for store managers and associates to educate them on the company’s protocols and programs.
- Assist with any potential recall of products — or collection of expired product — at retailers (as required).
- Participate in trade show events or promotional events by conducting demonstrations and training, and helping set up and break down events.
- Identify new business opportunities and nurture existing business to exceed sales goals.
Job Skills & Qualifications:
Preferred:
- Personable, dynamic personality and a positive attitude that can effectively promote our product
- Merchandising and sales experience in retail environment preferred, plus a good eye for detail
Required:
- High school diploma required (current college students are welcome to apply)
- Working vehicle, valid driver’s license, and clean driving record
What to Include in a Winning Brand Ambassador Job Description
Excellent job descriptions are written to attract your ideal candidate and, to do that, they need to be easy to read. Use the head brand ambassador job description template to see how bullet points, lists, and other formatting make it easy for job seekers to scan important job details. Finally, split your listing into four primary sections:
Job Summary: This section is the very first thing a job seeker sees when they read your job description. It is important to make an excellent impression, so they will continue reading and apply for your position if their skills match your write-up. Similar to the head brand ambassador job description template, you’ll want to describe how your job will benefit potential candidates.
Duties & Responsibilities: In this section, you will describe the overall responsibilities a brand ambassador is expected to perform for your company. Although it can be tempting to list every major task, keep the list to six or eight details to keep the description concise and easy to read.
Skills: Use this section to describe what’s needed and what you prefer in potential candidates. Use the head brand ambassador job description template to see how to structure this section. Include information such as level of education, job experience, and preferred skills, but aren’t deal breakers in potential brand ambassadors.
Company Overview: This is your opportunity to be your own brand ambassador and to show why your company is worth representing. Describe your company culture, why your brand is unique, and why your product is worth evangelizing. You want potential brand ambassadors to fully buy into your company’s ideals and the product you’re selling, so share your social profiles as a way to get them to know you and your product better.
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Brand Ambassador Job Description Writing Do’s & Don’ts
- Do mention what makes your product different from similar products on the market.
- Don’t forget to include the departments your brand ambassador will be working with and who their primary contact will be at the company.
- Do make your job description read as a personal pitch to potential candidates. You want them to feel like the job is written just for them so you can get the best prospects excited about applying.