MightyRecruiterThe Head of Marketing position is an important one to fill with competent individuals. When you make your listing you want to attract an employee that will contribute to the growth and prosperity of your company. The trick to a good listing is that you need to gain the interest of someone in under two minutes. The best candidates want to feel valued when they look at your listing; along with the skills that you require they are looking for the benefits and perks that they want in a new job. Annually the United States spends 3.75million labor hours writing and perfecting their job postings. With a proven template that attracts employees, you can save yourself that time, money, and frustration without sacrificing the quality of applicants. Mighty Recruiter takes a lot of the time and effort off of your plate by providing templates that you can follow to assure yourself that you will be getting the person you need when you need them.
Head of Marketing Job Description Template
Job Summary:
Calling all marketing maestros! We’re looking for a Head of Marketing to take the reins for the overall strategy and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You’ll work directly with our co-founders to establish our company as a leading market force, and develop and maintain effective working relationships with all teams in the company, including Sales, Engineering, Business Development, and Product. This is an amazing opportunity for an experienced marketer who’s looking to develop and deliver a fully integrated marketing strategy.
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Job Responsibilities:
- Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with company management contacts on a regular basis.
- Stay abreast of current market conditions and trends and incorporate new innovations into company marketing plans—this includes the production and distribution of marketing plans to channel partners and enterprise customers.
- Ensure that all marketing material, and all initiatives, represent value to enterprise customers, including webinars, white papers, and case studies.
- Manage the company’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
- Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
- Own and manage all trade show exhibits and events for Scout RFP.
- Own communication of marketing information throughout the company as requested and/or required.
- Own the cost-effective distribution of literature and technical information, as well as the maintenance of the library of all marketing material and projects.
Job Skills & Qualifications:
Preferred:
- Strong understanding of web lead generation, including content marketing and SEM
- Strong understanding of traditional promotion, including conferences and PR
Required:
- Bachelor’s degree in Marketing or a related field
- 5+ years of marketing experience with 3+ years in an enterprise SaaS marketing role
What to Include in a Winning Head of Marketing Job Description
When a superstar head of marketing is looking over job listings, they are looking for very specific things. To assure that they find their needs in your advertisement you should make certain that the format is easy to read. This means using bullet points instead of paragraphs and keeping your tone friendly. By doing these things (as illustrated above in the head of marketing job description template) you can be sure that your prospective employee will be able to find the ways that your company meets their needs.
Job Summary: The summary needs to make an impact without overwhelming your prospective employees. The first thing that most jobseekers look over is the summary. While you list the day-to-day business that your head of marketing will conduct, you also need to highlight the opportunities that they will be given to make a lasting impact with your company. See the head of marketing job description template above for ideas.
Duties & Responsibilities: When you lay out the duties and responsibilities don’t forget to give the basic day-to-day tasks that the position will require. The jobseeker will want to know what the basic duties of the position are, not the details of something that may happen sporadically at best. Keep your key duties to a list of 6 or at most 8 – again, the head of marketing job description template provided can help you break it down.
Skills: It’s best if you think about the needs of your open position before writing down your needed skills. Every skill that you seek in an employee may not be needed to perform the job functions. For example, you may require them to be fluent in another language, but you don’t necessarily need them to be fluent in specific software. When you separate things in the idea of your “must haves” and “nice-to-haves” it gives a very clear picture of your requirements.
Company Overview: This section will focus on why your company is a great place to work. List any awards or top places to work lists that your company recently won if applicable. Discuss the culture and your mission statement here while showing off any impact that you’ve made. Charity events, up-to-date social media postings, and your company’s mission page should all be linked here.
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Head of Marketing Job Description Writing Do’s & Don’ts
- Do talk up the benefits, perks, and bonuses that your company offers its employees.
- Don’t write your listing in an overly formal tone. This can come across as off-putting.
- Do include a change of command. Jobseekers like the security of knowing where they will fit within the company hierarchy.
- Don’t forget to focus on the mission and direction that you want this job to point in.
- Do mention any outreach that your company is involved in. Include any special pages or links to events if you can
- Don’t forget to include anything that gives you the ability to set the “tone” for the position. You want to draw an employee who can get excited about the job.