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When you need to fill a major account manager position, whether in your sales, marketing or advertising department, you’re competing for candidates who are in great demand. The need for account managers is expected to expand by 9 percent over the next several years, according to the Bureau of Labor Statistics (BLS), and it’s easy to understand why.
A major account manager handles the front-facing responsibilities of keeping your company’s clients happy while managing an entire team. To fill this demanding position, you need a job description that grabs the attention of the best candidates. Using the major account manager job description template provided here is a great starting place.
Your account manager candidates want to know if the scope of the job will live up to their talents. They also want to gain a sense of what it’s like to work at your firm. Work with the major account manager job description template to keep the right focus.
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Major Account Manager Job Description Template
Job Summary:
As a Major Account Manager (MAM), you’ll be an essential contributor to our success, and we’ll look to you to not only grow our revenue and reputation, but to help our customers and clients increase their own profitability as well. You’ll take ownership of the company’s efforts in the mid-tier market segment in an assigned geographic area. You’ll also act as a consultant to clients offering a variety of solutions, in all cases helping them connect with their customers to build loyalty and grow revenue – it’s a critical part of our own customer satisfaction strategy.
To help you succeed we provide competitive salary and benefits, excellent incentive-based rewards that reflect your performance, extensive training, an assigned territory of existing customers, and a high-profile career path for successful performers.
Job Responsibilities:
- Sold Quota Attainment – Achieve the assigned total sold quota target current customers, competitive and non-users.
- Channel Partnering – Partner with dedicated tele-sales and retention resources to ensure complete territory and account coverage. Leverage resources to assist in making customer contacts, validating applications, identifying new sales opportunities, conducting DNA and assist with closing business on an as needed basis. Ensure complete territory and account coverage. Partner with retention resources to assist with “at-risk” customers to resolve issues and assist in retaining customers as needed.
- Sales Activity Reporting – Ensure the timely/accurate recording, tracking and reporting of all sales activities and customer/competitive information through ongoing usage of approved sales automation tools – i.e., Oz.
- Pipeline Management & Forecasting -Provide an accurate forecast of personal sales results. Continuously review all opportunities in the sales pipeline and advance the stage of the sale to provide an accurate record of sales activities and monthly results that roll-up to the sales forecast.
- Sales Execution – Based on direction established by customer marketing and the Senior Sales Director (SSD), executes sales contacts based on campaign requirements, sales leads, and other national sales execution requirements.
- Personal Development & Training – Take personal accountability to complete all assigned training, certification, and personal development requirements as required.
Job Skills & Qualifications:
Preferred:
- Strong knowledge of the mailing and print industry is preferred.
- Use of Customer Relationship Management (CRM) tools
Required:
- Four (4) year college degree with a high-level of business acumen and or equivalent experience required.
- Minimum of 4 years of proven sales success
- Proven ability to personally execute the solutions sales process, developing new and building account relationships to consistently achieve and exceed sales goals and business results.
- Valid driver’s license and clean record
What to Include in a Winning Major Account Manager Job Description Template
When you write a job description, you’re trying to forge a direct connection with the candidate who’s perfect for the job. Use the major account manager job description template provided here and populate it with the most relevant and attention-grabbing information.
Job Summary: When you write your job summary, don’t think about what your HR department wants you to convey. Instead, stay focused on the candidate. What language in your description will attract the right person? Remember, you’re actually writing a sales pitch, not a piece of standard business prose.
Duties & Responsibilities: Make this section easy to read by employing bullet points that highlight the key duties and responsibilities of the position. Account manager candidates will want a sense of the size of their team and the number of clients they will be responsible for.
Skills: Be very clear when listing the skills needed to succeed in this job, and you’ll want to include specific experience or education required as well. Write this section with a sense of challenge to attract candidates looking to step up their game. Keep your focus on the skills you must have, setting aside the ones that are not mandatory for the next phase of your search.
Company Overview: Above all else, your ideal account manager candidate wants to know whether they’re a good fit with your company culture. Use this section to make a personal connection as you provide that information, and try to avoid business jargon that can feel off-putting or impersonal.
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Major Account Manager Job Description Writing Do’s & Don’ts
- Do focus on the job’s scope. You’re looking for a major account manager, not just someone who has managed small or less significant accounts in the past. Make that point clear in your job summary and duties sections.
- Don’t stuff your job description with keywords. Keywords are important for SEO purposes, but using too many can make your job description awkward and unprofessional.
- Do write the job description in second person, using “you” instead of “they” to help your ideal candidate imagine what it’s like have the job.
- Don’t ignore the power of photos and videos. Add or link to them where appropriate in the accompanying company profile to accurately and clearly describe the culture.
- Do list the account manager job skills you require in the order of importance to capture the attention of the most qualified candidates.
- Don’t forget to mention the amount of travel required or degree of workplace flexibility to attract candidates who prioritize work/life balance.