MightyRecruiterWhen the best jobseekers are looking for a new employer they are typically inundated with places to look. The number of resources a prospective employee has at their disposal to find jobs increases as their worth does. That means that on average, your best candidate is spending around one minute looking at your ad.
To gain the attention of your next rock star representative you need to clearly and accurately describe your expectations along with the benefits a jobseeker would have working for your company.
The key to this is making an easily scanned and information packed job summary section as outlined in our sales development representative job description template. This will outline your needs and the key skills that your ideal candidate brings to the table. Present the duties and perks of the job in a way that will draw a prospective employee to apply.
One of the best ways to get your next rock star is to follow the sales development representative job description template below.
Sales Development Representative Job Description Template
Job Summary:
We’re currently looking for smart, energetic people who want to help us revolutionize the display advertising industry. We’ve got a product that customers love, a very talented product and engineering team that are building cutting-edge solutions, and a fun culture.
As a Sales Development Representative, you will generate opportunities for the team and do outreach to enterprise and mid-market companies in direct support of the sales and marketing teams. In the process you’ll learn a ton about sales and digital advertising. If you are a great teammate and want to make a huge impact at an exciting company we’d love to talk!
- Drive our company’s revenue growth through outreach emails & phone calls with a focus on setting appointments for the inside sales team
- Research prospect contact information and best ways to develop a relationship
- Cultivate and qualify new leads that turn into quality appointments
- Cold call, prospect and pipeline building with opportunity identification
- Educate prospects on company’s current advertising solutions
- Work closely with Sales Managers & Marketing on various projects that are supporting the entire sales team
- Graduate of a four-year college with great background
- Computer literacy; proficient in MS Office Applications, Excel, Google Apps, and CRM tools such as Salesforce.com
- Very strong written and verbal communication skills
- Experience in selling technology/media solutions is a big asset
Required:
What to Include in a Winning Sales Development Representative Job Description
Because prospective employees only spend around a minute reading your job description you need to make sure that it is easy to read. To make sure your position stands out you need to use formatting elements that make the information easy to find on a quick scan. The best way to do this is formatting your job description into four sections.
Job Summary: A good job summary is concise and leaves a good impression of what the job looks like from the candidate’s perspective. Your next sales development representative wants to know what sort of environment they are going to be working in. They also want to know how this position will shape the rest of their career.
Duties & Responsibilities: Every company has slightly different nuances to the primary duties of a sales development representative. Your perfect candidate already knows the basics of the position, so you don’t need a large list here. It’s best to keep this section to 6 to 8 bullet points that focus on key job duties and things that are specific to your needs.
Skills: This section should focus on the key requirements of the position. Things like educational requirements, technical skills, and language aptitude should go here. When a candidate reads this section they are scanning to see if they are a match or if they can sell a match to you. To keep yourself from getting flooded with applications that do not meet your requirements, separate it into your must-haves and the nice-to-haves. Check the sales development representative job description template for examples.
Company Overview: Keep this section to-the-point so you can drill down on why your company is an excellent place to work. Tell your next sales development representative why they want to work with you. This is an excellent place to put your mission statement, any special perks that your company offers, and links to any social media accounts that could show off your company’s culture.
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Sales Development Representative Job Description Writing Do’s & Don’ts
- Do list any awards such as a ‘best place to work’ or Fortune 500 status that your company has.
- Don’t forget to let your sales development representative to know how many people will be reporting to them and who they will be reporting to.
- Do write your summary in an engaging way. Using pronouns like ‘you’ and continue writing in the second person to give a conversational tone to the job description.
- Don’t forget to include any images or videos that show off the culture of your company. By seeing how your group works together you allow your prospective employee to visualize themselves with your company.
- Do give them a chance to see how they can shape your company’s image going forward. For sample ideas see the ales development representative job description template.
- Don’t forget to talk up your company perks. The best job seekers can afford to be picky. This means up to sixty percent of them say it affects if they apply to a job or not.