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According to the Bureau of Labor Statistics (BLS), the number of job openings for professional and business services has soared to an average of over 1 million per month since the middle of 2015. Within this broader niche, senior sales engineers are particularly sought after.
The best candidates in the industry bring two highly disparate skill sets to the table: strong sales acumen and extensive technical knowledge. As a result, when they’re on the job hunt, they have many opportunities from which to choose.
The senior sales engineer job description template and accompanying tips below can help your job post stand out to top candidates. A winning post starts with a candidate-centric job summary section that pulls the reader in and lets them envision advancing their career with your company.
Use the following senior sales engineer job description template as an outline to create a job post that outshines the competition.
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Senior Sales Engineer Job Description Template
Job Summary:
As the Senior Sales Engineer, you’ll be key to championing solution-based business development opportunities for some of our largest and most important customers. This means we’ll depend on you to use your creativity and expertise to transform ambiguous and often complex opportunities into significant deals.
In this role, you’ll also support the growth of the business by providing technical sales support for customers and the regional sales force, including pre and post client interaction throughout the sales process. If you enjoy challenging projects, using new technologies to reach strategic business goals, and leveraging your entrepreneurial spirit, then this is the role for you!
Job Responsibilities:
- Participate in the entire sales process – initial discovery, project review, design submission, component installation
- Work with customers to present a technical perspective on the company’s sales offering.
- Collaborate with the Local Operations Teams to obtain contractor quotes in support of sales opportunities
- Provide alternative solutions as required to meet unique end user, component or installation criteria
- Assist with development of customer presentation tools and coordination of end-user site visits
- Develop sales and marketing strategies for key vertical market segments
- Provide company representation in industry forums, conferences, and related events
- Interface with internal departments to ensure accuracy and timeliness of solution delivery to individual end users
- Develop and implement product and application training programs for Sales organization
Job Skills & Qualifications:
Preferred:
- Excellent analytical, written, verbal communications, and documentation skills
- Ability to maintain focus and business acumen under sometimes stressful sales/business negotiations
Required:
- 5+ years of relevant experience
- Must be able to communicate technological solutions and product knowledge not only to technical but to business users as well
- Understanding of the Sales Cycle and where the Sales Engineering Team is responsible
- Strong knowledge of Cloud, SaaS, Financial, Enterprise verticals.
- Must excel in competitive situations
What to Include in a Winning Senior Sales Engineer Job Description Template
You don’t know how many job posts a candidate has read before they get to yours. Chances are, it’s quite a few, and the candidate is probably tired and has no desire to slog through big blocks of hard-to-read text.
A good job description not only conveys the information a candidate needs to know but does it in a way that is bold, compelling and easy to read. You can do this by breaking up your text with short paragraphs, bulleted lists and white space. Also, consider dividing your post into four key sections:
Job Summary: Candidates see this section first, so you want to make it stand out. Rather than offering a boring rundown of the position, bring candidates into the role, and show them how they can advance their career as a senior sales engineer with your company.
Duties & Responsibilities: Every company employs a different sales process. This section gives you the chance to explain yours and how the senior sales engineer fits into it. A bulleted list works well here, but don’t make it exhaustive. Try to limit it to six to eight key job duties.
Skills: Now that you’ve given candidates a taste of what your company offers them, this section lets you convey what they should offer you in terms of education, experience and skills. The senior sales engineer job description template above separates this section into required and preferred attributes. This is a good idea, as it allows you to set minimum standards while also maintaining some flexibility.
Company Overview: In this final section, end strongly by showing candidates how your company stands above the competition. This is the perfect place to discuss your company’s mission statement, goals for the future and any unique perks and benefits you offer.
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Senior Sales Engineer Job Description Writing Do’s & Don’ts
- Do mention if your company offers commissions and bonuses for hitting sales goals. Sales engineers like to know they’ll be compensated well for delivering results.
- Don’t forget to make your job title and description SEO-friendly. Job search aggregators are becoming more popular, and candidates use specific keywords when searching on these platforms.
- Do consider mentioning potential career paths for senior sales engineers. This lets candidates envision a long-term future with your company.
- Don’t neglect to discuss work-life balance. Sales jobs have a reputation as all-consuming. Demonstrating a commitment to quality of life might give you the nod over a competitor.
- Do make tweaks to the senior sales engineer job description template as necessary to highlight your company’s unique aspects.
- Don’t be afraid to discuss your company’s culture and personality. Senior sales engineers work in close-knit groups with other employees, such as outside sales reps and IT workers. You want to interview candidates who are the best fit.