MightyRecruiterSearch engine optimization (SEO) is a crucial part of harnessing the power of the internet for your company; even if your website is a gold mine of information, no one will visit if you don’t have great SEO. This makes it all the more important to find the right person for your SEO associate position. The average applicant will spend little over a minute reading your job description before they decide whether or not to apply. In light of this, you need to make your description candidate-centric, easy to read, and well organized.
To see an example of an engaging description, take a look at the SEO associate job description template below and some helpful tips. Learning how to write the perfect job description will increase your number of applicants and ultimately help you find the perfect person for the job.
SEO Associate Job Description Template
Job Summary:
Do you enjoy problem solving, analysis, and strategy, and are you looking to apply these talents to content marketing and SEO?
The SEO Associate position calls for a motivated, data-driven, and extremely detail-oriented person. While you love exploring new ideas and concepts, you’re guided by a belief that data should always back strategic decisions. You’re a rock star with time management, and love working in a team environment. And you are, of course, passionate about developing search engine relevant content. If this sounds like a job that would be right up your alley, we want to talk to you!
Job Responsibilities:
- Successfully execute SEO tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.
- Create content strategy for newly acquired properties in conjunction with Content Manager and Marketing partners..
- Provide conversion-focused analysis and planning of site strategy.
- Follow compliance guidelines specific to vertical market(s), and avoid black hat techniques that would adversely impact customer websites.
- Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic, and backlinks
- Present substantiated recommendations for changes that have a direct bearing on results.
- Follow best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, and tracking and reporting of KPIs.
- Devise methods to track and improve site performance, and present SEO performance reports.
Job Skills & Requirements:
Preferred:
- Knowledge of web development techniques and technologies (XML, JavaScript, Velocity, MySQL)
- Strong analytical skills and strategic thinking ability
Required:
- Bachelor’s degree in a related field (Marketing, Internet Marketing, Website Development, Digital Media, Statistics)
- 2 + years of relevant work experience in SEO
- Intermediate experience working directly with SEO campaign management
- Intermediate knowledge of web display languages (HTML, CSS)
What to Include in a Winning SEO Associate Job Description
Like any job description, your SEO associate listing must be easy and engaging to read. Instead of using long blocks of text, a winning job description should be broken up with bullet points and headings. The best way to organize your description is by using these four categories:
Job Summary: As the first part of your job description, this section must capture the reader’s attention. Give him an idea of what to expect in the role without overwhelming him with minutia about day-to-day life. Too much detail will bore your candidate and lose his attention.
Duties & Responsibilities: If your applicant has read this far, it’s time to dig a bit deeper. Let the reader know what his daily life would be like at your company. Notice how this section on the SEO associate job description template goes into detail about every possible role that the employee could fill.
Skills: The skills section has two parts, and it’s important that you distinguish them. First, list required skills that will immediately disqualify someone who lacks them. For an SEO associate, this could include a statistics or advertising degree. Then, name some qualifications that are desired and would set an applicant apart, like a certain amount of work experience or training on a certain program.
Company Overview: This section is especially important when you are hiring an SEO associate because a wide variety of companies are also looking for your applicant’s skills. You need to show why your company is the best to work for–your unique benefits, mission, or projected growth are all good things to mention here.
Making better hires starts with building better job descriptions
• Browse 100s of templates across 40+ industries
• Customize your template with your company info & job requirements
• Post it to 20+ job boards in seconds – for FREE!
Get a professional, candidate-centric job description quickly & easily with MightyRecruiter
SEO Associate Job Description Writing Do’s & Don’ts
- Do take time to write an interesting first sentence. The SEO associate job description template is a good example of this–a rhetorical question can be a great way to grab the reader’s attention.
- Don’t list one required degree for your candidate. Successful SEO associates have a variety of backgrounds, including statistics, advertising, and web development.
- Do go into the specifics of what your company does. SEO associates can manage campaigns for virtually any niche, so make sure that they are aware of your company’s direction.
- Don’t include an excess of industry buzz words and jargon. Keep it simple and concise.
- Do include information about which people they will work with and which people they will work for. This could include the marketing division, web development, or sales.
- Don’t treat your first draft like a final copy. Continually edit the spelling and grammar of your piece until it’s exactly how you want it.