MightyRecruiterLike all job applicants, strategic account managers spend just 60 seconds looking at a job description before deciding whether they want to apply for the job. This means that you have only one minute to sell your company as a desirable place to work. It’s crucial to make every word count with an applicant-centric, compelling job description that will make a great first impression.
To do this well, you’ll need to make sure that your job description summarizes the qualities that you expect to see in a strategic account manager and describes the career benefits that you can offer the candidate. Your aim is to make the candidate pick your company in an ocean of potential employers.
To help you craft a superior strategic account manager job description, take a look at the strategic account manager job description template and tips below. Use these to write your own winning job description and inspire the best candidates to take action.
Strategic Account Manager Job Description Template
Job Summary:
As a New Business, Strategic Account Manager, you’ll meet or exceed aggressive quarterly and annual revenue quotas. You see opportunities where others see challenges. Build. Deploy. Bridge. Grow.
Job Responsibilities:
- Build and maintain an active pipeline of qualified leads through selective cold calling, attending industry trade shows, providing product demonstrations, working leads from direct mail campaigns and other marketing campaigns
- Develop and maintain detailed and updated opportunity matrixes in Salesforce.com for each account to insure that the appropriate sales support resources can be available and to assist in the preparation of accurate and timely sales forecasts.
- Aggressively build a pipeline of new and competitive business to consistently meet or exceed quarterly and annual revenue quotas.
- Proactively prospecting for new decision-making executive contacts at key prospect targets and diversifying prospect relationships with contacts at multiple levels.
- Promote company image, product and thought leadership.
Job Skills & Qualifications
Preferred:
- Exceptional communication and leadership skills.
- Ability to craft business solutions to complex business problems
- Proven ability to establish strong relationships with business, finance technical buyers.
- Ideal candidates will have work experience with one of the major Marketing Service Providers (MSP), as well as relevant contacts within the retail market place.
- Bachelor’s degree in business or equivalent work experience.
- A minimum of 5 years enterprise software sales experience selling large ERP, SaaS, CRM, Document Management, Financial Applications, Marketing Services, Business Intelligence or General Application Software and Services.
- A minimum of 3+ years of complex sophisticated solution selling with a sales cycle of 3-6 months or longer and average deal size in excess of $50,000 including significant license and services components.
- Extensive experience selling to multi-channel retailers, multi-divisional, inter-agency teams and “C” level buyers (CEO, CMO, CIO, CFO, Department Directors, etc.)
Required:
What to Include in a Winning Strategic Account Manager Job Description
Above all else, an irresistible job description should be easy to read. The simplest way to achieve this is by using plain English. Avoid repetition or recruitment industry “buzz speak” as this can confuse readers and reflect poorly on your organization. Next, break down the copy into categories, using the following four sub-headings:
Job Summary: As the name suggests, the job summary is a three-sentence snapshot of the main features and benefits of the job. This section essentially is your elevator pitch and the first thing the reader sees. It must pique the candidate’s interest and establish how your job can satisfy her personal and professional goals (see how the strategic account manager job description template above does this well).
Duties & Responsibilities: Here, you’ll want to outline the day-to-day responsibilities and convey the level of seniority and complexity of the position. Instead of a written list, it should focus on the desired outcome of the job’s tasks (example: “to build and maintain an active pipeline of qualified leads” per the strategic account manager job description template above).
Skills: This section should be well informed and strike a balance between the “must have” skills that are critical for successful job performance and the “nice-to-have skills that are desirable, but not essential. If you list too many skills, you may deter candidates who are capable of doing the work.
Company Overview: The final category is your opportunity to sell your company so job seekers consider you their first choice of employer. It’s likely that your candidates will be reading a lot of strategic account manager job descriptions. This section needs to bring your culture to life so candidates can be confident that you’re a great fit.
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Strategic Account Manager Job Description Writing Do’s and Don’ts
- Do include rich-media content such as videos, articles and images. Your job description will be more persuasive if you show as well as tell.
- Don’t get bogged down in jargon. The most appealing job descriptions get straight to the point and are clear about the role’s goals and purpose.
- Do use the second person (“you”) to create a personal connection with the job seeker. This helps the reader to visualize himself performing the role and motivates him to apply.
- Don’t stuff the description with non-technical attributes. Every employer wants a candidate that is “highly motivated.” Focus instead on the types of competencies that can be tested in some way.
- Do blow your own trumpet by including some boastful accolades, awards and numbers about your organization’s achievements and progress.
- Don’t avoid the salary question. Although there’s a tendency to omit this, job seekers are more likely to apply to a position that is transparent about the salary range.