MightyRecruiterWebsites are data-gathering machines–but it takes the right kind of person to turn that data into actionable insights. Positions that involve web and mobile analytics often require a highly technical mindset. And even though there are many positions available (a recent job search on one of the most popular job boards revealed over 13,000 openings), attracting the best candidate isn’t easy.
Individuals who specialize in web and mobile analytics consume large amounts of information quickly, but you still need to structure your job description in a way that immediately attracts their attention.
While your job description must ultimately be your own creation, know that there are tools available to help you get started. Below, we provide a web, mobile analytics job description template designed to help you get your job posting off on the right foot. At the end of this article, we also provide several helps tips you can use to customize the job description.
Web, Mobile Analytics Job Description Template
Job Summary:
We are currently hiring an experienced developer/analyst whom specializes in Web Analytics, having a background with marketing concepts, mobile/website analysis and optimization. The responsibilities for the position include the administration, analysis, design, and production support of the Adobe Marketing Cloud product suite:
Adobe Report & Analytics (Site Catalyst, Client, Report Builder, and Data warehouse modules) -Adobe Mobiles Services. -Adobe Dynamic Tag Manager (DTM)
Job Responsibilities:
- The candidate will work under the supervision of the Project Lead.
- Collaborate with internal business and external partners such as agencies.
- Provide thought leadership for Web and Mobile Analytics.
- Act in an advisory capacity, consulting with key stakeholders to help drive decision making development/tagging strategies for measurement plans.
- Responsible for gathering and defining requirements for multiple business units pertaining to reporting requests and site optimization projects.
- Provide consultative direction to the development team, and enforce best practices and standards.
- Manage the product and distribution of recurring reporting and ad-hoc analysis.
- Assist with the roll-out of product releases.
- Assist with the administration and support requests.
- Conduct testing and data validation of developed website, tagging, mobile applications, and mobile sites.
- Conduct Quality Assurance testing before implementation (for the above development types)
- Documentation relating to existing processes.
- Provide training to new users on “how to use Adobe Site Catalyst.
Job Skills & Requirements:
Preferred:
- Competency in Microsoft Office Products including: Excel, Word, Access, Project.
- 3+ years of Dynamic Tag Manager
- 2+ years Mobile Services, SDK
- Java Script
Required:
- Bachelor’s degree in Computer Science or related discipline, or have equivalent work experience.
- 7+ years Web analytics experience in a high traffic web environment and site testing.
- Strong technical design and architectural skills.
- Expert hands-on knowledge with tagging and analytics perspective in Adobe Reporting & Analytics in the following modules:
- 7+ years -Site Catalyst, Client, Data Warehouse, and Report Builder
- Understanding of Automotive, Marketing, and Customer experience.
- Strong knowledge of current best practices and standards to provide direction to developers on tagging methods across various platform.
- Experience in web analytics tracking, testing, and validation.
- Experience in mobile analytics tracking, testing, and validation.
- Experience with creating/validating Solution Design document for the tagging strategy.
What to Include in a Winning Web, Mobile Analytics Job Description
Take another look back at the web, mobile analytics job description template. You’ll see that it contains four categories: the job summary, duties & responsibilities, skills and a company overview.
Our research has shown that these four categories are critical to the best types of job descriptions. As you begin thinking about how to customize your job description, be mindful about what to include in each section. To help you, we’ll provide some additional details on each section.
Job Summary: Having produced many types of winning job descriptions, we know all too well about the importance of this section. In fact, it is the most read section of any job description, so you need to make every word here count. Use this space to grab the applicant’s attention by using candidate-centric language and describing what it is about the job that will benefit them.
Duties & Responsibilities: This section seems self-explanatory, but one of the biggest mistakes we see is a large laundry list of details. Keep it simple. Notice how the web, mobile analytics job description template highlights only the core duties and responsibilities, like having over 7 years of experience working with a highly trafficked website, with scannable bullet points.
Skills: Here again this seems like a basic requirement, but the art of a truly effective job description organizes the Skills section quite deliberately. List only the most important skills your web, mobile analytics specialist must have–but order them from the most important down to the less important.
Company Overview: Up until this point, the job description has been very applicant-focused. Here is your chance to sell the company itself. Like all effective marketing content, your ability to tell your company’s story will win the day here. Ultimately, this section must be handled by you. The above web, mobile analytics job description template is a good framework, but only someone who is immersed in your company’s culture can make this section shine.
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Web, Mobile Analytics Job Description Writing Do’s & Don’ts
- Do describe the specific programming languages your web, mobile analytics specialist must be versed in. Here, the web, mobile analytics job description template calls out Javascript.
- Don’t be gender-biased. While positions for web, mobile analytics specialists have historically been male-dominated, the best candidates come from all different backgrounds.
- Do include links to your company’s social media profiles. Often, the job description is the first impression that can be bolstered by linking to your social properties to give applicants a sense of who you are.
- Don’t forget about keywords. Applicants find your job postings through a variety of search terms, so be mindful of them as you create your job description.
- Do avoid “keyword stuffing.” Too many keywords can hinder your job description and cause it to not appear in search results.
- Don’t leave your job description up to chance–use the above template as a starting point. It’s been proven to be effective, and it’s backed by our expertise.