Having a Graphic Designer in-house can be quite a saving grace, as you can trust the artist to thoroughly understand the brand and company holistically. However, navigating through the many talented professional out there is difficult. Should you choose the college graduate with less experience and more training or the experienced freelancer with an incredible portfolio? Ultimately, you’ll have to decide that for yourself, but you can ensure both professionals are qualified. How? Write a job description that is as informative as it is engaging. In the Graphic Designer job description sample below, you’ll see how you can target your ideal professional with an accurate description of expected professional tasks and company culture.
Graphic Designer Job Summary
You will solidify and maintain the company’s visual brand through designing ad campaigns and copy layouts in alignment with established promotional materials. Furthermore, you will add a fresh flair to projects with innovative applications and design features that compliment the company brand holistically.
Graphic Designer Job Responsibilities
- Gather data, information and materials necessary to prepare for upcoming projects and deadlines.
- Develop design and layout concepts based on notes, presentations and other provided materials.
- Illustrate and augment ad and/or design concepts with rough layouts.
- Gain design approval through the submission of rough arrangements and layouts.
- Prepare complete projects through the use of printing, typesetting and similar design equipment. May also work with print-related vendors.
- Edit rough layouts for final approval.
- Oversee the correct operation of printing and design-related equipment including troubleshooting and ordering repairs.
- Maintain and improve technical skills and knowledge with membership in professional societies, furthering education and use of professional publications.
Graphic Designer Skills
- Degree in Graphic Design or comparable experience
- 3+ years in the Graphic Design
- Advertising agency experience preferred
- Excellent communication skills
- High level of creativity
- Deadline oriented
- Strong attention to detail
- Willingness to edit designs and work with teams
At Faster, Better, Stronger Athletics, we consider ourselves a young company with an old soul. We’ve been in business just 10 years, but we’ve already gained a reputation for that unique brand of millennial innovation. However as in generations, customer service and consumer experience are at the core of what our products and company culture. In our growing advertising department, our team of motivated, yet wonderfully wacky professionals has helped establish our brand as unique and forward thinking.
When you work with our team, we’ll make sure you have all the tools you need to succeed and whenever possible, we expect you to exceed our expectations. If you enjoy a good challenge and want to work with a talented team, follow our portfolio and resume submission instructions below.
Best Practices for Writing a Job Description
- As you looked over the Graphic Designer job description sample above, you probably saw a few tactics that will work very well in your own job description. When you’re tailoring this guideline for your needs, you should understand the best practices of writing an engaging job description. Overall, you’ll want to pay careful attention to your tone, but also keep these tips in mind:
- Do get into the mindset of an applicant. Later in the interview process, the candidate will give their best pitch as to why you should hire them. However, right now you need to give your best pitch as to why applicants should apply.
- Don’t get caught up in “call-to-action” phrases or industry jargon. While neither is inherently disingenuous, you don’t want to focus too much on selling. Instead, offer a great position.
- Do use an easy to scan format. Job seekers are combing through databases like you comb through resumes. Make it easy for a reader to understand the position and get excited in as little as a glance.
- Do address the applicants as “you.” It’ll encourage the readers to imagine themselves in the position as they read. Referring to them as “potential hires” or “candidates” is less personal.
- Do be specific and honest. Of course, you want applicants to believe they’ll enjoy themselves in your office, but that doesn’t mean stressful situations are rare. If you want hires that will last, let them now what to expect.
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Graphic Designer Job Responsibilities
When you create your job posting, it’s important that you clearly convey the responsibilities that come with the role. By effectively communicating the day-to-day job duties in your graphic designer job description, you attract jobseekers who are more likely to be enthusiastic about completing the tasks the position requires. A strong job responsibilities section eliminates guesswork on the jobseeker’s part and also weeds out those who are unqualified to take on the role.
Remember our tips when creating a responsibilities section for your graphic designer job description. Use bullet points for readability, and limit your list to no more than eight bullets. The jobseeker should be able to skim this list and determine quickly whether to consider the position further. Look for strong action verbs to replace weaker ones. For example, instead of writing “Do design work for advertising department,” consider using something like “Design graphics for advertising department.”
The following are some common graphic designer job responsibilities that use the tips outlined above:
- Conceptualize and create digital illustrations for all marketing copy, consumer content and product descriptions
- Communicate with clients to determine desired designs
- Provide drafts for client review
- Develop layouts for internal and external newsletters and presentations
- Create infographics for social media consumption
Graphic Designer Job Specifications
Before you brush off the qualifications and skills section of your graphic designer job description, remember that many jobseekers look to this section first to determine right away if a hiring manager would seriously consider their application. Therefore, it’s important to make sure you list your requirements explicitly. When hiring a graphic designer, you may have specific needs in mind; here’s your opportunity to ensure you hear from jobseekers who are qualified in that specialty.
One helpful step you can take to craft a strong list of qualifications and skills as part of your graphic designer job description is meeting with the hiring manager or direct supervisor for the position. Together, you can determine which qualifications are non-negotiable and which would be nice to have. By making sure you include necessary skills, you make it less likely that underqualified individuals will apply for the position. To avoid getting overqualified applicants, work with the hiring manager to make sure your list is specific to the position.
Here are some examples of graphic designer job specifications that would work well in this section:
- Proficiency in AutoCAD, Adobe Creative Suite, Final Cut Pro
- Expert-level knowledge of illustration and animation techniques
- Strong collaboration skills
- Experience with designing innovative and unique promotional materials
- At least 7 years’ experience as a graphic designer in a corporate environment