Marketing analysts are responsible for studying market conditions to assess the potential sales of products and services. Their goal is to help companies determine what products are in demand, who will purchase the products and the price they are willing to pay. Their duties include forecasting and monitoring sales trends, gathering consumer and competitor data, preparing reports for management and utilizing statistical software for data analysis.
On your marketing analyst job description, emphasize the qualities that are crucial for these professionals to have. For example, marketing analysts must have excellent analytical skills, as their duties consist of studying and assessing large amounts of data.
Critical thinking and communication skills are also essential for marketing analysts because they communicate with management and clients regularly and devise solutions. Below, you will find a helpful marketing analyst job description template to get you started.
Marketing Analyst Job Summary
If you enjoy rewarding challenges, researching and coming up with effective solutions, you will fit in excellently as a marketing analyst with our full-service, client-oriented market research company. In this position, you will spend your days surveying information, creating client reports, summarizing data with graphs and tables and overseeing the training of new team members. You will additionally have the opportunity to create and conduct the analysis of research projects, design surveys and lead client meetings with media team members to present survey design ideas and results. If you are detail oriented with outstanding analytical abilities, this role will be great for you.
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
- Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
- Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
- Measure the effectiveness of advertising, marketing and communications strategies
Job Skills & Qualifications
- Bachelor’s degree in marketing or a related field
- Excellent oral and written communication skills
- Ability to multitask well
- Strong background in Microsoft Word, Excel, Access and PowerPoint
- Previous experience in market research
- Knowledge of software applications including SAS and SPSS
- Experience with various survey tools
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Marketing Analyst Job Responsibilities
The job responsibilities section of your marketing analyst job description, which contains the bulk of the listing’s content, outlines the type of work applicants can expect if you hire them for the position. Your duties section should outline daily tasks, overall responsibilities and general expectations. This is essential to jobseekers considering more than one work opportunity. A well-written job description can also include your company vision.
Format your marketing analyst job responsibilities with bullet points so jobseekers can easily read through the content. Begin each duty with carefully selected action verbs so marketing analysts can picture themselves completing those tasks. Rather than simply creating a list of every task involved in the work, select 6-8 duties that truly define the work you expect.
We’ve included some great examples to get you started on the responsibilities section of your own marketing analyst job description:
- Evaluate target demographics, appropriate distribution channels and marketing outlets
- Analyze marketing metrics to gauge pricing and identify cause and effect relationships
- Collaborate with marketing department to develop appropriate sales strategies
- Use information from statisticians, marketing experts and other industry professionals to conduct your own secondary research
- Become familiar with research methodologies, including common computer programs, and increase understanding of advanced statistical analysis
- Meet with clients regularly to determine marketing and promotional goals
Marketing Analyst Job Specifications
After completing the job responsibilities section, the job qualifications and skills section may seem simple to write. However, don’t underestimate the importance of this short segment of your marketing analyst job description. It should include the minimum requirements necessary to complete the tasks you have in mind and, when written well, could be the means of sifting out any applicants who don’t meet the necessary qualifications to do the job.
If you want to avoid an inbox filled with jobseekers who don’t meet your expectations, work closely with the senior leadership that has the best understanding of your open position. Discuss marketing analyst job specifications that are essential and those that could help applicants progress through to an interview. Use phrases such as “required” and “a plus” to set the two categories of qualities apart. If this section of the marketing analyst job description is well written, you should find that most of your applicants will have the qualities you expect and, perhaps, some beneficial qualities you didn’t.
Review some examples that could help you get started writing your marketing analyst credentials section:
- Verifiable market analysis experience, at least 2 years
- Superior knowledge of statistical software, including SPSS and similar programs, MS Office and general databases
- Familiarity with search engines, business research tools and web analytics, including CRM programs
- Excellent communication and presentation abilities
- BS in Marketing, statistics or related field
- Demonstrable experience with data collection methods, portfolio of surveys, polls and focus group results a plus