Did you know that a well-written job description can mean the difference between finding an all-star hire and having to sift through dozens of irrelevant resumes? When you create a descriptive position explanation, you are giving the readers the tools they need to learn about the job. You are showing the requirements, responsibilities and details of the job in question. This helps to give the potential applicants a clear idea of whether or not the job is something they’re interested in. On the other hand, an uninformative job description makes it hard for the readers to even know what kind of job is really available. That’s why you may get applicants who aren’t qualified for the job you’re offering. Use the following Marketing and Sales Manager job description sample to help you create your own standout post.
Marketing and Sales Manager Job Summary
You will be tasked with researching and developing different marketing opportunities and plans and implementing new sales plans. You will be expected to manage both marketing and sales staff. You will have to work closely with other managers to ensure company runs smoothly.
Marketing and Sales Manager Responsibilities
- Accomplish marketing and sales human resource goals through normal managerial duties, such as recruiting, training, scheduling, coaching and disciplining employees
- Identify trends and determine system improvements to achieve marketing and sales operational goals
- Prepare an annual budget to meet marketing and sales financial goals
- Develop field sales action plans and advertising to accomplish marketing and sales goals
- Identify different consumer requirements to properly identify marketing opportunities
- Research and capitalize on different marketing opportunities to improve product marketability and profitability
- Anticipate new opportunities to maintain relationship with important clients
- Gather, investigate and summarize data and trends to provide accurate information through reports
- Stay up to date on job knowledge by participating in educational opportunities, attending conferences and workshops, reading professional publications, maintaining a personal network and joining professional organizations
- Collaborate with other managers and key employees in sales and marketing department to achieve important goals
Marketing and Sales Manager Requirements
- Bachelor’s Degree in Business and Marketing or related field
- 3-5 years of experience in sales representative, preferred in same industry
- 1-2 years of management experience
- Strong intrapersonal skills
- Familiarity with data analysis and reporting
- Exceptional understanding of sales and marketing
- Proven ability to learn and understand company policies and procedures
- Excellent verbal and written communication skills
- Ability to work under pressure preferred
- Persistent and dependable a bonus
Go-Go Marketing and Sales, Inc. was founded in July of 2005. Since then we have worked hard to provide our clients with innovative sales and marketing strategies. In the past decade, we have expanded our market from the north-west to the entire western region of the country. As our business continues to grow, we still strive to give every one of our clients the personalized service they have come to expect from Go-Go Marketing and Sales, Inc.
What to Include in Your Marketing and Sales Manager Job Description
If you really want to create a well-written Marketing and Sales Manager job description, you have to know what elements to include. What descriptors do you have to use to make the open position clear? How can you give readers a clear picture of the company culture? Include the following elements in your own job description:
• Job Title: The title is the first aspect of the job that applicants are going to see. You need to make sure that the title clearly demonstrates what the job is. You should use “Marketing and Sales Manager” rather than “Presentation and Transactions Guru” because the latter is more professional and informative.
• Job Summary: Your summary should be one to three sentences that give an overview of the job responsibilities, requirements and the like. This section should be concise.
• Responsibilities: By identifying the main functions of the position, you can help draw in qualified and really interested candidates. You want to include five to 10 responsibilities. To make the section more engaging, you should try to use action-based language. The more tasks and responsibilities you include, the more transparent your job opening will be. This transparency will likely lead to you getting resumes from the top talent in your industry.
• Qualifications: Give a clear picture of what you expect the applicant to bring to the table. Include education, past experience and skills that are necessary to get the job done. You can also include some preferred skills in this section. Listing job qualifications can help deter those who are underqualified for the position.
• Company Profile: You also have to give clear information about the company. This section should highlight the company culture, mission statement and other important information that can help a candidate figure out if the company is the right place for them to work.
• Keywords: You also want to use keywords throughout the creation of your job description. These keywords will help your job post show up on search engines.
• Call to Action: Finally, you should end your job description with a call to action. This should include information on how the reader can apply. A call to action can help encourage qualified readers to get in touch with you.
When jobseekers read your description, they should have a clear idea of what the position is and who they would be working for if they applied.
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Writing Your Marketing and Sales Manager Job Description: Dos and Don’ts
After you have written your job description, use these dos and don’ts to ensure you got it exactly right:
• Do include information about benefits and salary if it is in keeping with company policy. This type of information can make your post more competitive.
• Don’t forget to mention the exact location of the position. This will ensure you get local applicants or applicants willing to relocate.
• Do be clear about any traveling requirements for the position in question. Including this type of information will ensure that you don’t get an unhappy employee after they learn they have to travel for the majority of their job.
• Don’t be vague about the job responsibilities or requirements or candidates may not know what kind of job they’re applying for. You want applicants to know what they’re applying for, so you have to include specific information.
• Do be clear about how readers can apply. Make the submission as easy as possible.
The more important information you give throughout your Marketing and Sales Manager job description, the more your applicants will understand about the job. You can make your job of finding top talent easier by building a clear, informative description with easy to follow submission guidelines.
Best Practices for Writing a Job Description
- The above Marketing and Sales Manager job description sample is a great place for you to start with your own job description. However, you want to make sure that you create a unique document. Use the following best practice tips to make sure you create a job opening post that will help you attract the most qualified candidates:
- Create a post that is easy to read by incorporating bullet points. Many candidates are busy, so you want to make sure they will be able to easily glean important information.
- Show off the company culture in the profile section. You can do this by including the mission statement, history, customer-base and culture information.
- Keep your entire post short by being concise in every section. Your summary should be one to three sentences. The responsibilities section should have five to 10 points. Your requirements section should have enough scope to clearly define the nature of the job.
- Include salary and benefit information because it can make your post more competitive. However, be sure to check your company policies before you include this type of potentially sensitive information.
- Avoid creating a title that is too long. Keep your position title at fewer than five words.
- Make contact easy by including clear contact information. This will help applicant’s get their questions answered and it will make application that much smoother.
Use the Marketing and Sales Manager job description sample as a starting point, but don’t forget to make the description your own. Include details that are unique to your company and the open position to make it more competitive. Taking the time to create a clear post now will help you find the best talent later.