You may have heard that a well-written job description can save you time throughout the hiring process. An informative post can attract talented candidates while deterring those who may not have the qualifications you’re looking for. The real question is, how can you create an outstanding job description? You need to get a clear idea about the necessary elements to include, the format you should use and even the language you should incorporate into your description. Thankfully there are a lot of tools online that you can use to make your job descriptions better. Take, for example, the following Marketing Assistant job description sample.
Marketing Assistant Job Summary
You will be tasked with compiling, formatting and reporting materials and information needed to support the marketing operations. You will have to work closely with fellow marketing assistants, marketing manager and those in the marketing department on a daily basis.
Marketing Assistant Job Responsibilities
- Assist marketing manager and support the entire marketing team with marketing activities
- Help produce marketing literature and other materials to give to clients
- Provide support for different marketing events and exhibitions
- Write articles and promote material for promotion of company
- Upload marketing material to Internet groups, social media sites and online libraries
- Manage events, order marketing materials and book different venues
- Provide marketing research and tracking by gathering, analyzing and summarizing data and trends
- Assemble quotations, videos, product capabilities, slide shows and the like to support sales presentations
- Assemble consumer rating reports
- Maintain and modernize the entire marketing department’s databases and documentation
Marketing Assistant Job Requirements
- Bachelor’s Degree in Marketing, Business or related field
- 1 to 3 years of related experience if no Bachelor’s Degree
- Proven project management skills
- Excellent technical knowledge of marketing principles
- Strong organizational skills
- Proven ability to analyze data
- Ability to multi-task and switch between various duties
- Strong copywriting and communication skills
- Proficient with Microsoft Office, Adobe InDesign and Adobe Photoshop an advantage
Everyday E-Marketing started serving clients all over the world in 2007. We strive to offer our clients innovative solutions to their marketing needs. We rely on our employees to bring new ideas and different outlooks to the job. We work as a team to give our clients a service that will benefit them for years to come.
What to Include in Your Marketing Assistant Job Description
What specific information do you have to include in your job description? This will vary from company to company and opening to opening, but in general there are a few important elements to always include. You want to be clear about the position, so you have to include a job title, job summary, job responsibilities and job requirements. You can give readers a clear picture of the company by also including a company profile. Learn more about the important elements you should include in your post:
• Job Title: The title is the first thing that readers will see. If it is created well, it will draw potential applicants in. A job title should be short, no more than five words, and to the point. It is better for you to use the title “Marketing Assistant” than “Promotional Gofer” because the former is both more professional and informative.
• Job Summary: This section should give the reader a clear idea of the major job responsibilities, who they would be expected to work with and any other important information. However, you have to try to fit all of that data into one to three sentences.
• Job Responsibilities: Make sure to include responsibilities that are important to the job. If someone in this position may have to do a task once every five years, you probably don’t have to include that at this time. You can work with someone currently in the department to ensure you are sharing the most accurate information possible. To make the section more engaging, you should always use action-based language. Many experts also suggest keeping the verbs present-tense. Try to include between five and 10 points, so you have enough information without sharing too much.
• Job Requirements: The requirements are what will help deter underqualified candidates from applying. There is no perfect number of points you should include for this section. Instead, you should consider the job you are advertising. Include education, experience and skill requirements. You can also include skills or experience that are preferred but not necessarily required.
• Company Profile: This section is your chance to define the culture and values of your company. This information can help attract candidates with similar values. In the end, it can help you find a candidate who will stick around for the long hall. You should include information about your mission statement, history, community and values.
• Keywords: Search engine optimization (SEO) is an important part of the job description. You want to include keywords that are pertinent to the position and your industry because that will help those looking for jobs find your post. While you do want to use keywords, make sure that the information still makes sense.
• Call to Action: Finally, you want to encourage readers to actually send in their applications. You can do this by creating a simple and informative call to action. Consider including something like this at the end of your post, “Send in your resume by following the link below.”
Knowing what sort of information you should include in your Marketing Assistant job description will help you write a better post that will attract the top talent.
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Writing Your Marketing Assistant Job Description: Dos and Don’ts
Whenever you write your own job explanations, you want to make sure to follow a few important dos and don’ts:
• Do keep the job description short, yet informative so all readers understand what the job is.
• Don’t forget to check with company policies before you include salary or benefit information.
• Do make submission easy by including clear guidelines.
• Don’t be vague about where the job is located.
• Don’t use abbreviations unless they are universally known.
Focus on creating an informative and concise Marketing Assistant job description, so you can attract the top talent in your industry.
Job Description Writing Best Practices
- You can and should use the above Marketing Assistant job description sample to help you write your own position explanation. However, if you want to be able to create a description that will set your company apart, you have to be able to add unique features that won’t detract from the overall message. Consider these best practice tips as you write your own job opening post:
- Focus on format. You want your post to be easy to read. Use bullet points in the responsibilities and requirements sections. You can also make sure to keep your paragraphs short to improve overall readability.
- Focus on details. You want to include specific details throughout the entire job description. These details will help give the readers a clear idea of what they can expect from the position. You do want to keep things short while including as much detail as you can.
- Give clear instructions. A reader has to know how to get in contact with you and apply for the position. This means you have to make the submission guidelines clear and easy. You can try using a call to action at the end to encourage readers to send in their applications.
- Use the right language. You want to use action-based language. This will give the readers a clear idea of what they can expect if they get the job in question. It also makes your responsibilities section a little more engaging.
- Create a focus. You want to make sure that your job description is focused on the ins and outs of the position. You can do this by using keywords throughout your post that relate to the industry and job itself. Try not to use too many keywords or it will start to feel forced.
- Make your post competitive. You can make your post appealing to a variety of candidates by including salary and benefit information and specific information about the company. Make sure you check with the company policies before including any salary or benefit information. In regards to the company itself, you should try to use information about the client base, the services or products you provide, the values that are important to the company, the company history and the company’s mission statement.
Use the best practice tips along with the Marketing Assistant job description sample above as you create your own description.