You may have heard that a well-written job description can save you time throughout the hiring process. An informative post can attract talented candidates while deterring those who may not have the qualifications you’re looking for. The real question is, how can you create an outstanding job description? You need to get a clear idea about the necessary elements to include, the format you should use and even the language you should incorporate into your description. Thankfully there are a lot of tools online that you can use to make your job descriptions better. Take, for example, the following Marketing Assistant job description sample.
Marketing Assistant Job Summary
You will be tasked with compiling, formatting and reporting materials and information needed to support the marketing operations. You will have to work closely with fellow marketing assistants, marketing manager and those in the marketing department on a daily basis.
Marketing Assistant Job Responsibilities
- Assist marketing manager and support the entire marketing team with marketing activities
- Help produce marketing literature and other materials to give to clients
- Provide support for different marketing events and exhibitions
- Write articles and promote material for promotion of company
- Upload marketing material to Internet groups, social media sites and online libraries
- Manage events, order marketing materials and book different venues
- Provide marketing research and tracking by gathering, analyzing and summarizing data and trends
- Assemble quotations, videos, product capabilities, slide shows and the like to support sales presentations
- Assemble consumer rating reports
- Maintain and modernize the entire marketing department’s databases and documentation
Marketing Assistant Job Requirements
- Bachelor’s Degree in Marketing, Business or related field
- 1 to 3 years of related experience if no Bachelor’s Degree
- Proven project management skills
- Excellent technical knowledge of marketing principles
- Strong organizational skills
- Proven ability to analyze data
- Ability to multi-task and switch between various duties
- Strong copywriting and communication skills
- Proficient with Microsoft Office, Adobe InDesign and Adobe Photoshop an advantage
Everyday E-Marketing started serving clients all over the world in 2007. We strive to offer our clients innovative solutions to their marketing needs. We rely on our employees to bring new ideas and different outlooks to the job. We work as a team to give our clients a service that will benefit them for years to come.
Job Description Writing Best Practices
- You can and should use the above Marketing Assistant job description sample to help you write your own position explanation. However, if you want to be able to create a description that will set your company apart, you have to be able to add unique features that won’t detract from the overall message. Consider these best practice tips as you write your own job opening post:
- Focus on format. You want your post to be easy to read. Use bullet points in the responsibilities and requirements sections. You can also make sure to keep your paragraphs short to improve overall readability.
- Focus on details. You want to include specific details throughout the entire job description. These details will help give the readers a clear idea of what they can expect from the position. You do want to keep things short while including as much detail as you can.
- Give clear instructions. A reader has to know how to get in contact with you and apply for the position. This means you have to make the submission guidelines clear and easy. You can try using a call to action at the end to encourage readers to send in their applications.
- Use the right language. You want to use action-based language. This will give the readers a clear idea of what they can expect if they get the job in question. It also makes your responsibilities section a little more engaging.
- Create a focus. You want to make sure that your job description is focused on the ins and outs of the position. You can do this by using keywords throughout your post that relate to the industry and job itself. Try not to use too many keywords or it will start to feel forced.
- Make your post competitive. You can make your post appealing to a variety of candidates by including salary and benefit information and specific information about the company. Make sure you check with the company policies before including any salary or benefit information. In regards to the company itself, you should try to use information about the client base, the services or products you provide, the values that are important to the company, the company history and the company’s mission statement.
Use the best practice tips along with the Marketing Assistant job description sample above as you create your own description.
Marketing Assistant Job Responsibilities
A compelling list of responsibilities in a marketing assistant job description can attract ambitious and qualified candidates. Try to capture a sense of the daily requirements and primary goals of an employee filling this position. Begin this meaty section with the highest priorities of a successful marketing assistant and continue on to include more general duties still characteristic of this role.
Format the responsibilities section as a bulleted list and include no more than eight points to avoid overwhelming prospective applicants. Starting each line with a strong action verb may make it easier to stay focused on the specific tasks an employee who takes this job will need to perform. You do not need to mention the most basic activities, like checking email, in this part of a marketing assistant job description. Be sure to emphasize the aspects that distinguish a marketing assistant position from related jobs.
Here are a few general examples of marketing assistant job responsibilities
- Assist marketing managers or specialists with creating promotions or performing research and analysis
- Process and compile feedback from customer questionnaires and public opinion polling
- Recruit participants from particular demographic categories for focus groups
- Finalize reports and other documents for internal and external audiences
Marketing Assistant Job Specifications
A solid marketing assistant job description should also include a list of job specifications. You might want to specify the level of education, extent and type of work experience, technical abilities or more general skill sets for competitive candidates. By establishing clear expectations, you have a better chance of limiting the number of applications from jobseekers who lack these essential qualifications.
Start with absolute requirements and continue on to more general specifications to encourage prospective applicants to treat this part of the job description like a checklist. If you are not sure about what to include or how to prioritize these qualifications, you might want to seek input from marketing managers or specialists.
You should also organize this section of a marketing assistant job description as a bulleted list for the sake of clarity. If you would like to include preferred skills strong candidates can bring up in cover letters or resumes, group these in a separate list below the primary requirements.
Consider the following general marketing assistant job specifications as you prepare to write this section:
High school diploma required; bachelor’s degree preferred Successful completion of internship or 1-2 years of experience Expert proficiency with office and presentation software Outstanding verbal and written communication skills