The job description of a marketing associate can include numerous different responsibilities relevant to the marketing field. Depending on the company, associates may spend the bulk of their time working in outside sales and product promotion, marketing analytics, copywriting or the development of new marketing strategies.
In some cases, marketing associate jobs are lower-level or entry-level positions suitable to recent college graduates, but many companies will expect a higher level of experience. Be sure to include the amount of education and experience required in the job skills and qualifications section of your marketing associate job description.
Because marketing associates are typically required to produce ad copy and strategy plans, it’s important that they have strong written communication abilities. Include that along with the other significant requirements in your listing. For more ideas and tips on what to include in your marketing associate job description, see the example below.
Marketing Associate Job Summary
Join our company as a marketing associate and you’ll be part of small team that works closely to analyze marketing strategies and develop new marketing programs aimed at increasing sales and company growth. You’ll assist in shaping the upcoming marketing strategies for all our new and existing products and help ensure that customers get to know and love our brand. You’ll also get the chance to take charge of producing marketing materials, including writing advertising copy and blog entries, posting to company and product social media accounts and creating email-marketing initiatives. If you have a creative mind and the desire to push yourself to help build our brand identity from the inside out, this is the job for you.
- Work with the marketing team to analyze current marketing strategies and develop new and improved marketing practices
- Write daily social media posts and weekly blog posts relating to your assigned products, and complete other writing jobs as assigned, including direct-marketing emails and ad copy
- Take part in the creation of new marketing programs and develop materials to support those programs
- Use Google Analytics to examine how our online marketing practices are working and make suggestions for changes based on your findings
- Represent the company and promote our products by working our booth at industry conferences and trade shows
- Use customer data to determine changing customer demographics and suggest ideas for expanding our key demographic base
- Prepare press releases and announcements related to new product launches and any other changes in the company
- Review and edit teammates’ marketing copy for grammatical correctness and appropriate style, and accept and apply constructive criticism from others on your own writing
Job Skills & Qualifications
- Bachelor’s degree in business, marketing or a related field
- Strong communication skills and outgoing personality
- Creative problem-solving skills
- Two years’ experience in a marketing position
- Knowledge of best SEO practices and Google Analytics
- Experience managing corporate social media accounts
Marketing Associate Job Responsibilities
Before you get to the point of interviewing candidates for your open position, you need a well-written marketing associate job description to ensure that you work with only high level candidates. The key to producing a great job description is drafting an effective job responsibilities section, which should always be the most substantial portion of your listing. To achieve these goals, the marketing associate job responsibilities section should comprehensively outline the tasks you expect employees to perform, serve as a foundation for interview questions and provide specific information for future growth plans.
List between six and eight responsibilities in a bulleted format so jobseekers can quickly identify expected duties. Begin each bullet point with an action verb, creating a picture of the workplace and day-to-day operations.
For example, marketing associates often become familiar with product offerings and customize a marketing plan to a specific client group. Your marketing associate job description for this type of task could read, “Customize marketing plans to target groups based on expert knowledge of products.”
Here are some more examples of typical marketing associate duties:
- Collaborate to generate products from inception to commercialization
- Participate in cross-functional teams to achieve company objectives and revenue goals
- Present ideas to improve efficiency of product management
- Create advertisements and marketing content for social media and direct mail
- Research market to identify and present new revenue opportunities
Marketing Associate Job Specifications
Sometimes the job qualifications and skills section of the marketing associate job description gets less attention than it deserves. Though short, this section is vital because it’s where you’ll list the minimum requirements for the open position, including amount of experience, level of education and special abilities. When this section of the job description is well-written, it will filter out some of those applicants who don’t have the right qualifications or skill sets. You can be sure you’ve selected the right marketing associate job specifications by collaborating with professionals who are already familiar with the daily tasks and related skills required to perform the job.
Sit down with the immediate supervisor over the position or the hiring manager to discuss those qualities that are absolutely required and any that would set one candidate apart from the rest. When you’re clear on the distinction between the two, take steps to ensure candidates will also understand the difference. One way to do so is by writing “required” next to the credentials your future employee must meet.
We’ve provided some examples of specifications you could use to boost the value of the skills section in your marketing associate job description:
- Marketing-related bachelor’s degree or equivalent work experience
- Examples of content creation and effective writing
- Ability to use PowerPoint, Adobe, SlideShare and similar software, preferred
- Self-starter, capable of working effectively with a team and individually
- Positive outlook, outstanding communication skills and a sense of humor, required