If you have posted job listings in the past and ended up ultimately unhappy with your eventual hire, then the problem could have been with the job description you used. Many employers make the mistake of not including all the information they should or leaving out important details job applicants want to know. You do not want to hire someone who does not understand the full extent of the position’s responsibilities or is unqualified for the job. To help you out in your hiring endeavors, we have written a marketing coordinator job description sample below. You should add, change or remove details in order to make it relevant to your company, but this sample should give you a good sense of the direction you need to go in.
Marketing Coordinator Job Summary
In addition to planning trade shows and company meetings, the marketing coordinator will be responsible for implementing advertising strategies. You will need to prepare reports to show how well certain products are tracking with the consumer base.
Marketing Coordinator Job Responsibilities and Duties
- Gather market trends, account analyses, sales data and forecasts to present to the sales staff
- Work with the graphics department in order to prepare promotional materials
- Review expense, sales and additional business data in order to efficiently analyze product line sales
- Monitor company budgets, prepare forecasts and offer recommendations on ways to save on promotional campaigns
- Research products being offered by the competition to see how well they do and if there is anything we can learn from their campaigns
- Manage mailing lists
- Attend trade shows regularly in order to represent the company to potential clients
Marketing Coordinator Skills and Qualifications
- Background in finance or marketing is a major plus
- Knowledge of market segmentation and market research strategies
- Able to take initiative
- Project management skills
Harte Marketing, Inc. has worked with a number of Fortune 500 companies in the 20 years we have been in business. We have a strong commitment to ensuring that all of the client’s needs are met on time, and we have built relationships that have lasted for years. Our mission is to implement effective marketing strategies that have a place in the 21st century, and we are looking for devoted team players that have something to bring to the organization.
Writing a Job Description Best Practices
- While this marketing coordinator job description sample should give you an idea of what you need to include in your own, there are a few other rules to bear in mind. Regardless of what responsibilities and skills you write for your description, make sure it also follows these helpful rules.
- Do make sure you check with the proper authorities before including information related to salary or benefits. Some companies have policies against publicly listing that data, so check with someone first before posting it online.
- Do be direct with the type of language you use. It is unwise to use words like “usually” or “sometimes” in a job description. You want to be definitive with everything you write.
- Do bring value to the position. You need to view this description through the eyes of an applicant. What would make someone want to send you their resume? You can mention that there are opportunities for advancement or there is a lot to learn about the industry through your organization.
- Do not speak in an overly bland tone. You want to try to encapsulate your company’s personality. If your business has a friendly vibe and everyone treats each other like family, try to convey that. Even if you are strictly business, avoid coming across as overly corporate.
- Do talk to someone in your company who currently works as a marketing coordinator. They may tell you about tasks they perform on a frequent basis that you would have left out otherwise. Additionally, they may tell you what skills would really come in handy for the type of work they do.
- Do talk about skills and responsibilities using bullet points. As can be seen above, bulleted lists are an exceptional way for categorizing information and making it easier to read on a computer screen.
- Do reread your job description for spelling errors and grammatical mistakes before posting. You should not simply trust the spellcheck in your writing program. Proofreading will ensure the description comes across as professional.
The job description sample given here took some time to write, and you should spend the necessary time to write your own. Investing the time to be as specific as possible will pay off once you get to the interviews.
Marketing Coordinator Job Responsibilities
Start your search for a new marketing coordinator with a well-constructed marketing coordinator job description that clearly indicates the responsibilities of the position. Take time to think about the daily tasks your marketing coordinator performs and order them by importance. Doing so increases your chance of quickly hiring a good fit for your business. If you find you have created a rather lengthy outline of tasks, trim it to just the essentials. Most jobseekers skim through job postings and will not stop to read an epic list.
Using bullet points gives a professional look and also makes your list easy to read. Start each item with a verb for clarity and remember to include any ongoing projects or exciting opportunities within your company. A marketing coordinator job description that focuses on the contributions the jobseeker can make to your business attracts more attention and encourages more applicants.
Following are some marketing coordinator job responsibilities for you to consider:
- Assist management team with various projects and marketing campaigns
- Publish content on website and other digital platforms
- Track and update status of all design projects
- Act as department liaison between publishers and copyeditors
- Lead daily meetings with project designers and create project timelines
Marketing Coordinator Job Specifications
Marketing degrees and backgrounds can vary widely and be quite specialized. To help you find the right candidate for your position, write a succinct “Job Qualifications and Skills” section that ensures the jobseekers will know what you expect of them. You might want to consult with your hiring manager or others in your company that work with the marketing coordinator and include their ideas. Once again, brevity is key as you make your list. Decide which skills are required and which are merely preferred, and indicate them as such in your marketing coordinator job description.
Jobseekers gravitate toward opportunities that cater to their unique skills. If your marketing coordinator needs special experience in technology, knowledge of a particular industry or bilingual skills, this is the section of the marketing coordinator job description in which to include those things. You want a candidate who belongs in your company culture, so be specific about the background and experience you would like to see.
Here are some important marketing coordinator job specifications that may help you devise your list:
- Bachelor’s degree in marketing, public relations or journalism, or equivalent experience
- Proficiency with Microsoft Office
- Familiarity with Google AdWords, MailChimp and WordPress
- Excellent interpersonal, communication and writing skills
- Ability to learn and apply new technology quickly