If you have posted job listings in the past and ended up ultimately unhappy with your eventual hire, then the problem could have been with the job description you used. Many employers make the mistake of not including all the information they should or leaving out important details job applicants want to know. You do not want to hire someone who does not understand the full extent of the position’s responsibilities or is unqualified for the job. To help you out in your hiring endeavors, we have written a marketing coordinator job description sample below. You should add, change or remove details in order to make it relevant to your company, but this sample should give you a good sense of the direction you need to go in.
Marketing Coordinator Job Summary
In addition to planning trade shows and company meetings, the marketing coordinator will be responsible for implementing advertising strategies. You will need to prepare reports to show how well certain products are tracking with the consumer base.
Marketing Coordinator Job Responsibilities and Duties
- Gather market trends, account analyses, sales data and forecasts to present to the sales staff
- Work with the graphics department in order to prepare promotional materials
- Review expense, sales and additional business data in order to efficiently analyze product line sales
- Monitor company budgets, prepare forecasts and offer recommendations on ways to save on promotional campaigns
- Research products being offered by the competition to see how well they do and if there is anything we can learn from their campaigns
- Manage mailing lists
- Attend trade shows regularly in order to represent the company to potential clients
Marketing Coordinator Skills and Qualifications
- Background in finance or marketing is a major plus
- Knowledge of market segmentation and market research strategies
- Able to take initiative
- Project management skills
Harte Marketing, Inc. has worked with a number of Fortune 500 companies in the 20 years we have been in business. We have a strong commitment to ensuring that all of the client’s needs are met on time, and we have built relationships that have lasted for years. Our mission is to implement effective marketing strategies that have a place in the 21st century, and we are looking for devoted team players that have something to bring to the organization.
What to Include in Your Marketing Coordinator Job Description
This may be your first time creating a job description, or you may have written a bunch of them in the past. Regardless, you can always get better at this skill and learn what to add to your job listing. Some items are more important than others, and you should make sure to include as many relevant details as you can so that someone reading your marketing coordinator job description knows exactly what he or she is getting into.
• Job Level and Summary – Saying that the position is for a “Marketing Coordinator” is a good start, but you may want to think about adding a little something to describe it further. Is this is junior or senior position in the company? An extra word or two can give applicants a better idea. Once you figure out the job title, you want to start the description with a quick two or three sentence summary that describes the most important responsibilities of the job.
• Key Tasks – Although you will mention a few tasks in the summary, this is when you want to go into more detail about what the position is going to entail. You want between five and 10 bullet points. Each one should describe a primary function of the position. You want to stick with functions that the person will be doing frequently and avoid talking about responsibilities that will only be seldom performed.
• Supervisor – Whether you decide to include the name of the marketing coordinator’s supervisor, you should seriously think about saying where exactly this position falls within the company. Will the marketing coordinator have to report to anyone? Will anyone be reporting to the coordinator? The answers are ones you need to figure out before posting job descriptions.
• Company’s Mission – You will talk a lot about this specific position, but you should also spend a few lines talking about the company as a whole. You can include your organization’s mission statement and any important facts that may attract attention. It is also a good idea to include your company’s physical address.
• Salary – Publicly stating the salary can help job seekers decide if they want to apply. However, your business may have a policy against stating on a public forum what you pay. It is also possible that you want to negotiate the salary with the new hire down the line. If that is your plan of action, then it would be wise to say that the salary will be discussed at a later time and is dependent on the applicant’s experience and skill level.
The point of the job description is to convince someone that your business is worth applying to. Job hunters will likely be browsing through a ton of postings, and you want yours to be memorable.
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Writing Your Marketing Coordinator Job Description: Dos and Don’ts
Once you understand the basic components that should go into a description, you should follow these simple tips.
• Do not post a marketing coordinator job description without first consulting with someone who has held that position before. They may have valuable insight for items to include.
• Do not write using a boring, corporate tone. Inject some energy in your listing.
• Do not write a description that is longer than 700 words.
• Do include as many details as you can.
• Do include links to your company’s social media if you have them.
Making an attractive job description is a surefire way to convince someone to email his or her resume to you.
Writing a Job Description Best Practices
- While this marketing coordinator job description sample should give you an idea of what you need to include in your own, there are a few other rules to bear in mind. Regardless of what responsibilities and skills you write for your description, make sure it also follows these helpful rules.
- Do make sure you check with the proper authorities before including information related to salary or benefits. Some companies have policies against publicly listing that data, so check with someone first before posting it online.
- Do be direct with the type of language you use. It is unwise to use words like “usually” or “sometimes” in a job description. You want to be definitive with everything you write.
- Do bring value to the position. You need to view this description through the eyes of an applicant. What would make someone want to send you their resume? You can mention that there are opportunities for advancement or there is a lot to learn about the industry through your organization.
- Do not speak in an overly bland tone. You want to try to encapsulate your company’s personality. If your business has a friendly vibe and everyone treats each other like family, try to convey that. Even if you are strictly business, avoid coming across as overly corporate.
- Do talk to someone in your company who currently works as a marketing coordinator. They may tell you about tasks they perform on a frequent basis that you would have left out otherwise. Additionally, they may tell you what skills would really come in handy for the type of work they do.
- Do talk about skills and responsibilities using bullet points. As can be seen above, bulleted lists are an exceptional way for categorizing information and making it easier to read on a computer screen.
- Do reread your job description for spelling errors and grammatical mistakes before posting. You should not simply trust the spellcheck in your writing program. Proofreading will ensure the description comes across as professional.
The job description sample given here took some time to write, and you should spend the necessary time to write your own. Investing the time to be as specific as possible will pay off once you get to the interviews.