As you try to make hires that will benefit your company for years to come, you probably waste a lot of time sorting through resumes. You know that this leg-work is important because choosing the right candidate can mean more innovation and success for your business. However, the hiring process can be tricky and arduous and plain stressful. What can you do to make this endeavor a little bit easier? Creating a well-written job description will not only attract qualified candidates, but it will also help deter those who don’t have the right qualifications. This means that your job of hiring the top talent can be made easier if you create an informative job description. To that end, use the following Marketing Director job description sample as you create your own post.
Marketing Director Job Summary
You will be expected to study economic indicators, track changes of supply and demand, monitor the competition and identify the current and future needs of customers in order to develop innovative marketing strategies. You will work closely with the marketing manager and other department directors on a daily basis.
Marketing Director Job Responsibility
- Identify short- and long-term issues that need to be addressed to add to marketing effectiveness
- Develop marketing plans and programs for individual products to obtain market share
- Attend conventions, trade associations and annual meetings to maintain relationships with clients
- Direct market research collection, examination and interpretation to provide both short- and long-term market forecasts
- Analyze statistics about market development to develop new uses for existing products
- Assemble and identify marketing information to maintain research database
- Prepare an annual budget, schedule expenditures and study variances to achieve financial goals
- Recruit, choose, position and train employees to maintain marketing staff
- Counsel and discipline marketing staff to maintain appropriate results
- Provide information, experiential growth prospects and educational opportunities to further develop the marketing staff
Marketing Director Job Requirements
- Bachelor’s Degree in Marketing or related field
- 3-5 years of experience as Marketing Manager
- Proven leadership abilities
- Technical knowledge of consumer behavior and marketing
- Strong verbal and written communication skills
- Ability to build relationships with clients
- Strategic thinking, problem solving and dependability important
Mississippi Marketing has been serving customers along the Mississippi River since 1992. We strive to give our customers appropriate, innovative and useful marketing tools and materials. We provide our employees with a family-oriented environment in which they can come up with some high quality ideas.
Best Practice Tips for Writing a Job Description
- Sometimes you need more tips than the Marketing Director job description sample can give you. If you want to create an informative, unique job description, consider the following best practice tips:
- Incorporate keywords. If you use keywords throughout your post, it will show up earlier on search engines. This will increase the chance of competent candidates finding your job opening.
- Create an intriguing title. Use your title to draw in applicants. Make sure you create something that is informative and intriguing without going over five words.
- Use bulleted lists. Many job seekers are busy. You need to make the description reader friendly by using bulleted lists and keeping your paragraphs short.
- Give specific information. Be sure to include specific details about where the job is located, who the worker would have to report to and who would report to the worker.
- Make submission easy. Include clear guidelines to make submission as easy as possible. If the submission guidelines are vague or hard to follow, readers may not go through the hassle of actually applying for the job.
- Show off the company culture by including a brief statement about your company. Let candidates know who it is they would be working for. Give a highlight of your mission statement, the services you provide and values important to your company.
- Use direct language whenever possible. Make your responsibilities section more engaging by using action-based language throughout.
- Show the benefits of the tasks. You can also make your responsibilities section more engaging by using a responsibility-benefit format for each point.
- Be concise, but informative. One of the most challenging things you have to do is share enough information without creating a post that is terribly long.
- Remember what you’re trying to accomplish. You’re trying to weed out those underqualified candidates while attracting the top talent in your industry. Try to include information that will help you achieve that goal.
You can use the above Marketing Director job description sample and best practice tips to get a better idea of what you should and shouldn’t do as you build your own post.
Marketing Director Job Responsibilities
No two marketing director positions are alike. For the job responsibilities section of a marketing director job description, deliberate with your team which aspects of the position will be most important. The position of the marketing director requires a diverse set of tasks and responsibilities. However, you should eliminate the unnecessary details and find which responsibilities your team needs most. For example, if this director will be entering a team of twenty people, you may want to focus on the importance of interpersonal management and team morale. If this director will be head of a two-person team and you want him or her to be personally accountable for generating sales leads, emphasize those aspects of the position.
Once you have determined what those responsibilities will be for the marketing director job description, include them in the responsibilities section beginning with the highest priority task. Working with your team before sitting down to write these will enable you to compose a cohesive depiction of the position for the potential candidates.
Construct marketing director job responsibilities like the following
- Coordinate a large team of marketing professionals to meet the quarterly quota
- Present departmental initiatives and success metrics to company leadership
- Plan marketing strategies in response to results of previous efforts
- Disseminate best practices within the department via regular instructional sessions
Marketing Director Job Specifications
For the skills and qualifications section of the marketing director job description, you may prefer certain kinds of experience over others. Since you have already determined your highest priorities for the responsibilities of this position, you can select the skills and qualifications according to those needs. If you want someone to be familiar with the past 15 years of marketing trends in the telecommunications industry, include a requirement tailored to that expectation. If you want the candidate to be the inspiration of the department in order to convey best practices, you might want to emphasize experience in sharing those methodologies through writing and speaking engagements.
Before including the skills you’re looking for in potential candidates, make sure each one is truly necessary to the job. If the job requires certain experience, then clearly list it as a true requirement. If you would like to include what would make one candidate more attractive than another, provide a separate list of preferred marketing director job specifications.
You could include in the skills and qualifications section of the marketing director job description some combination of the following:
● Bachelor’s degree● At least 5 years’ experience in marketing leadership● Minimum of 15 years’ experience in telecommunications● Motivated to follow current marketing trends and communicate new best practices● Experienced teaching workshops to marketing professionals