As you try to make hires that will benefit your company for years to come, you probably waste a lot of time sorting through resumes. You know that this leg-work is important because choosing the right candidate can mean more innovation and success for your business. However, the hiring process can be tricky and arduous and plain stressful. What can you do to make this endeavor a little bit easier? Creating a well-written job description will not only attract qualified candidates, but it will also help deter those who don’t have the right qualifications. This means that your job of hiring the top talent can be made easier if you create an informative job description. To that end, use the following Marketing Director job description sample as you create your own post.
Marketing Director Job Summary
You will be expected to study economic indicators, track changes of supply and demand, monitor the competition and identify the current and future needs of customers in order to develop innovative marketing strategies. You will work closely with the marketing manager and other department directors on a daily basis.
Marketing Director Job Responsibility
- Identify short- and long-term issues that need to be addressed to add to marketing effectiveness
- Develop marketing plans and programs for individual products to obtain market share
- Attend conventions, trade associations and annual meetings to maintain relationships with clients
- Direct market research collection, examination and interpretation to provide both short- and long-term market forecasts
- Analyze statistics about market development to develop new uses for existing products
- Assemble and identify marketing information to maintain research database
- Prepare an annual budget, schedule expenditures and study variances to achieve financial goals
- Recruit, choose, position and train employees to maintain marketing staff
- Counsel and discipline marketing staff to maintain appropriate results
- Provide information, experiential growth prospects and educational opportunities to further develop the marketing staff
Marketing Director Job Requirements
- Bachelor’s Degree in Marketing or related field
- 3-5 years of experience as Marketing Manager
- Proven leadership abilities
- Technical knowledge of consumer behavior and marketing
- Strong verbal and written communication skills
- Ability to build relationships with clients
- Strategic thinking, problem solving and dependability important
Mississippi Marketing has been serving customers along the Mississippi River since 1992. We strive to give our customers appropriate, innovative and useful marketing tools and materials. We provide our employees with a family-oriented environment in which they can come up with some high quality ideas.
What to Include in Your Marketing Director Job Description
What elements do you have to include in your job description to ensure you are giving enough information to the readers? Consider the following tips to help you create a standout job post:
• Job Title: The title is the first thing that a reader will see, and it has to draw them into the post itself. To this end, you want to create a specific title that clearly defines what the job is. You can do this by including keywords. However, it is important to realize that you should keep your job title to a maximum of five words. It is better to use the title “Marketing Director” than “Chief Promotions Decision-Maker” because the former is more exact and more professional.
• Job Summary: The summary typically follows the title. It should be one to three sentences that highlight the important day-to-day responsibilities someone in this position would have. It could also show who the applicant would have to work with if they were to get the job.
• Job Responsibilities: You have to identify the primary tasks of someone in the position. You should try to include between five and 10 responsibilities. Each one should start with an action-based verb. If you work with someone who is currently in the department, you may have an easier time being transparent about the day-to-day duties. The more transparent you are here, the better chance you’ll find a candidate who wants to do what the job entails. You should also try to format this section in a responsibilities-benefit sort of way.
• Job Requirements: You also want to be clear about what you expect from an applicant. Be forthcoming about the education, previous experience and abilities you want to see in the candidates. The more information you include here, the more likely you will deter readers who aren’t qualified from applying.
• Company Profile: Not only do you have to give adequate information about the job, but you also have to give an insight into the company. Talk about the mission statement, customers, service provided and values. The more unique you make your company, the more competitive your post will actually be.
• Call to Action: The call to action should encourage readers to apply for the job or at least contact you with questions. You can use a call to action as simple as “apply now.”
• Keywords: You should also try to include keywords. Including specific words and phrases that are pertinent to the job and the industry, will help job seekers find your post through search engines. Keywords also work to create a focus throughout the job description.
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Writing Your Marketing Director Job Description: Dos and Don’ts
After you have your Marketing Director job description written, your job isn’t quite over. You have to make sure that everything is just right. Use the following dos and don’ts as you build your own job post:
• Do include a precise location so there is no ambiguity about where the position is located.
• Don’t forget to include clear submission guidelines to help make it easy for readers to send in their applications.
• Do be clear about the type of job you are hiring for by highlighting who would report to the applicant and how the applicant would report to should he or she get the job in question.
• Don’t include any salary or benefit information until you check the company policies on the matter.
If you want to make your job of hiring the top talent easier, you have to create an outstanding job description. Include the right elements, use the best format and follow all of the important dos and don’ts as you write your own post.
Best Practice Tips for Writing a Job Description
- Sometimes you need more tips than the Marketing Director job description sample can give you. If you want to create an informative, unique job description, consider the following best practice tips:
- Incorporate keywords. If you use keywords throughout your post, it will show up earlier on search engines. This will increase the chance of competent candidates finding your job opening.
- Create an intriguing title. Use your title to draw in applicants. Make sure you create something that is informative and intriguing without going over five words.
- Use bulleted lists. Many job seekers are busy. You need to make the description reader friendly by using bulleted lists and keeping your paragraphs short.
- Give specific information. Be sure to include specific details about where the job is located, who the worker would have to report to and who would report to the worker.
- Make submission easy. Include clear guidelines to make submission as easy as possible. If the submission guidelines are vague or hard to follow, readers may not go through the hassle of actually applying for the job.
- Show off the company culture by including a brief statement about your company. Let candidates know who it is they would be working for. Give a highlight of your mission statement, the services you provide and values important to your company.
- Use direct language whenever possible. Make your responsibilities section more engaging by using action-based language throughout.
- Show the benefits of the tasks. You can also make your responsibilities section more engaging by using a responsibility-benefit format for each point.
- Be concise, but informative. One of the most challenging things you have to do is share enough information without creating a post that is terribly long.
- Remember what you’re trying to accomplish. You’re trying to weed out those underqualified candidates while attracting the top talent in your industry. Try to include information that will help you achieve that goal.
You can use the above Marketing Director job description sample and best practice tips to get a better idea of what you should and shouldn’t do as you build your own post.