Marketing interns are individuals who are trying out a career in marketing or adding experience to their resume at a very early stage. Interns are often college-aged or have just finished a bachelor’s or master’s degree. Marketing interns will assist with marketing products and services, but they will generally handle less critical marketing tasks than marketing managers, coordinators or assistants, and they may try out a variety of different marketing areas for experience.
Marketing interns will need to have an interest in marketing and show that they have or are developing fantastic communication and creative abilities. Be sure to ask for this in a marketing intern job description.
Often, people who are completing or have just completed communications, public relations, journalism, business or marketing degrees make fitting marketing interns. Look over the marketing intern job description here to get a sense of what else to specify in a posting.
Marketing Intern Job Summary
You won’t be going on coffee runs for the office in a marketing internship with our company. Interns here work hard, move fast and learn constantly as they cycle through various marketing specializations. If you’re looking for an internship that you can be proud of and that will impress future employers, contact us today. As our intern, you will get to contribute to real marketing strategies and campaigns, conduct pivotal research and have your voice heard by the rest of the team, including our marketing manager and marketing director. Wherever you end up focusing your marketing energies, an internship with us will provide you with an excellent baseline of knowledge for all marketing areas, including product creation, pricing strategies, placement and a heavy focus on promotion.
- Conduct research as assigned by marketing manager or director on audience trends, and present findings to supervisors
- Observe and assist the marketing director and manager with pricing strategies
- Participate regularly in brainstorming sessions for the development of marketing campaigns, and take detailed notes of meetings
- Own one social media account, including the initial strategy creation and daily posting and engagement activities
- Research, plan and execute one marketing campaign over the period of a year under the direction and supervision of the marketing manager
- Follow up on the outcome of said campaign, and prepare a presentation going over the highlights
- Attend two trade shows per year and provide all administrative support necessary for marketing manager and director, including managing marketing materials, scheduling meetings and watching the company’s booth at times
- Carry out administrative and data entry-related tasks, and maintain organized files for marketing team
Job Skills & Qualifications
- Completing or have completed a degree in a related field such as business, public relations or journalism
- Passion for learning and growing in the marketing field
- Demonstrated communication and creative skills (educational examples accepted)
- Ability to work well on a team
- Past internships in marketing
- Portfolio of past projects/campaigns worked on
Marketing Intern Job Responsibilities
The list of responsibilities in a marketing intern job description should be coherent and precise. Current college students or recent graduates should be able to quickly determine whether an internship will provide them with opportunities to gain the contacts and experience they need to start a career in marketing.
Make this list as straightforward as possible, and use bullets to break up the duties and objectives of an internship position to keep this section easy to read. Include approximately 6-8 responsibilities, describing each on a separate line. Maintain focus on the activities you expect an intern to do by starting each point with an action verb.
Potential applicants reading this substantial section of a marketing intern job description should gain a sense of what this position will require them to do and whether their background, skills and ambitions align with the focus of the internship.
The following marketing intern job responsibilities might help you start writing this section
- Support a marketing team during research, presentations and campaign launches
- Contribute to the preparation and release of promotional materials
- Perform administrative tasks and distribute internal reports throughout the agency
- Compile results of polls and questionnaires and assist with data analysis and processing
Marketing Intern Job Specifications
The specifications set forth in a marketing intern job description will likely be shorter than the responsibilities section. They should, however, be just as specific. Applicants need to know the expectations you have regarding the level of education and skills an intern should bring to this position.
Start with firm requirements and proceed to list more general or desirable skills. You may not want to stipulate a minimum level of experience for an internship position, and you may find it helpful to consult with marketing managers or the members of the team seeking an intern when deciding which specifications to include. If interns will assist with gathering and processing data, they will likely need a different set of skills than an intern contributing to creative promotions.
List all the requirements before mentioning any preferred qualifications. Prioritizing necessary specifications can keep prospective applicants from getting confused as they read a marketing intern job description. These additional factors can provide the strongest candidates with specific skills they may demonstrate in their application materials.
See the sample marketing intern job specifications below for some ideas of what you might include:
High school diploma required; bachelor’s degree in progress or recent graduate preferred Familiarity with office software Interest in learning more about marketing in a professional environment Capability to work as part of a team