A good job description streamlines the hiring process. It weeds out many unqualified candidates and gets the right people excited about the prospect of working for your company. Taking the time to craft an informative description at the outset saves you time and headaches once applications start coming in. To help you write an effective job description, we have created a Marketing Operations Manager job description sample below.
Marketing Operations Manager Job Summary
As Marketing Operations Manager at We Are Great Home Designs, you will work closely with our corporate branding and design departments to develop, implement and measure marketing initiatives. You will oversee a small team at our Indianapolis, Indiana headquarters and will report directly to the Chief Marketing Officer. Most of our marketing activities currently take the form of print catalogs, informational tri-fold brochures, website copy, media outreach and merchandising displays.
Marketing Operations Manager Job Responsibilities and Duties:
- Analyze current marketing initiatives to measure effectiveness and potential for improvement.
- Oversee the creation and implementation of new initiatives based on business needs.
- Compile and present reports during weekly management meetings.
- Recruit new employees to the marketing team.
- Train and support marketing staff.
- Maintain adaptability and implement changes quickly and efficiently.
- Oversee the development and implementation of social media initiatives.
Marketing Operations Manager Skills and Qualifications
- Bachelor’s degree in marketing or related field.
- 3-5 years’ experience as part of a corporate marketing team.
- 2 or more years in a supervisory capacity.
- Ability to work as part of a team and to direct others.
- A clear vision of market trends.
- Interest in home design and decor.
- Willingness to work with small-batch producers to accurately present their creations to our target market.
- Ability to strategize based on current and historical data.
At We Are Great Home Designs, we pride ourselves on providing the highest quality design services and handcrafted decor in the Midwest since 2008. Our core values are honesty, tradition and innovation, and we stand behind our products and services. WAG’s marketing team presents our lifestyle brand to the region, the nation and the world by showcasing who we are and what we do.
What to Include in Your Marketing Operations Manager Job Description
For your job listing to do its job effectively, there are essential elements you must include. First, make a list of information you want to share. Don’t worry about crafting eloquent sentences at this point; just make notes of all the ideas you know you want to touch on.
• Position Summary – Creating a summary of the position is sometimes tricky because it is tempting to go on and on about every activity the new hire will be expected to do. Instead of focusing on a long list of tasks, think in terms of how this job function fits into the big picture. By all means, use this section to give applicants an idea of what their day-to-day routine might look like, but don’t focus too much on details in the summary section.
• Qualifications – If you have specific minimum requirements, state them explicitly. The resume review period is not the time for you to start eliminating applicants based on their level of education or experience. If you include information such as “bachelor’s degree required” or “must have five years’ increasing responsibility in a marketing capacity” when writing your Marketing Operations Manager job description, most people who do not meet these guidelines will not bother to apply. On the other hand, if you prefer a degree but will consider someone with a high school diploma, say so.
• Responsibilities – Be specific and include information you may think is obvious, such as the fact that the incumbent will manage a team of marketers. Will the Operations Manager also be in charge of recruiting new team members? How much direct contact will the person who fills this role have with customers? Is this considered an internal or customer-facing position in your organization?
• Company Profile – This is a critical section. Use it to give potential applicants a solid idea of what your company is about. Adding an image or a quote from a current employee can show how your company stands out from the competition without requiring much descriptive text from you.
Making better hires starts with building better job descriptions
• Browse 100s of templates across 40+ industries
• Customize your template with your company info & job requirements
• Post it to 20+ job boards in seconds – for FREE!
Get a professional, candidate-centric job description quickly & easily with MightyRecruiter
Writing Your Marketing Operations Manager Job Description: Dos and Don’ts
Now that you have your core information compiled, it is time to put it all together. Remember these dos and don’ts as you create the final version of your job description:
• Do be clear about how to apply. Incomplete submission guidelines frustrate job candidates and may cause you to miss out on receiving applications from qualified people. If you are using a job listing service or career website, be sure to include your contact information or clear instructions about how to apply through the site.
• Don’t be vague about major job functions. Using industry jargon in an attempt to impress applicants will backfire on you if no one understands what you are talking about. If the job description is too vague, many job seekers will pass up the listing without applying. This is a good point to remember when creating a catchy job title, too. You want your title and description to pique the reader’s interest, but it should not be so creative that it obscures the nature of the role.
• Do decide how much salary information you want to include. Some employers choose not to disclose exact salary figures. However, you may wish to include a range, and remember to mention any employee benefits that are available.
• Do include location information. This is especially important when posting a job opportunity on the Internet. People may arrive at your listing from all over the world, so be specific about where the job is located, including the city and state.
Writing a Job Description Best Practices
- No matter what opening you are attempting to fill in your organization, there are some standard best practices when it comes to writing a job description:
- Be specific, but not overly detailed. Make your description clear when you are writing about what kind of job it is, but don’t go into mundane specifics about your company’s processes or products. Much of this information can be covered in an interview.
- Use bulleted lists to organize information. Keep your lists brief, but do remember that this format helps main points stand out and makes the whole document easier to read.
- Make it easy to apply. Forcing applicants to jump through hoops to get your attention can be discouraging and may cause some qualified people to submit their resumes elsewhere. At the very least, provide a website or email address where potential applicants can get more information or submit their materials.
- Use appropriate keywords. Remember that many job seekers use search engines to find openings. Think about how a qualified candidate would search for a job like the one you are offering, and use those terms in your description. Always include location-related keywords, too.
- Showcase your company’s unique culture. It is important to attract candidates who are not only well qualified, but who are also a good fit for your existing team. The first step to finding someone who understands and appreciates your company culture is explaining that culture adequately from the start. Don’t limit yourself to descriptive text to accomplish this. Instead, consider using photography, video or employee testimonials to get your point across.
- Pitch your company. Applicants will be pitching themselves to you; your job is to pitch your company as the best place for the best people to work. Without resorting to criticism of the competition, demonstrate what makes your organization the ideal choice. What sets your company apart? Things like location, benefits and quality products and services are good aspects of your business to emphasize.
The Marketing Operations Manager job description sample above is an example of what your job advertisement should look like in order to attract the ideal employee to your company. Although your specifics may differ, the general construction and layout should be similar.