A good job description streamlines the hiring process. It weeds out many unqualified candidates and gets the right people excited about the prospect of working for your company. Taking the time to craft an informative description at the outset saves you time and headaches once applications start coming in. To help you write an effective job description, we have created a Marketing Operations Manager job description sample below.
Marketing Operations Manager Job Summary
As Marketing Operations Manager at We Are Great Home Designs, you will work closely with our corporate branding and design departments to develop, implement and measure marketing initiatives. You will oversee a small team at our Indianapolis, Indiana headquarters and will report directly to the Chief Marketing Officer. Most of our marketing activities currently take the form of print catalogs, informational tri-fold brochures, website copy, media outreach and merchandising displays.
Marketing Operations Manager Job Responsibilities and Duties:
- Analyze current marketing initiatives to measure effectiveness and potential for improvement.
- Oversee the creation and implementation of new initiatives based on business needs.
- Compile and present reports during weekly management meetings.
- Recruit new employees to the marketing team.
- Train and support marketing staff.
- Maintain adaptability and implement changes quickly and efficiently.
- Oversee the development and implementation of social media initiatives.
Marketing Operations Manager Skills and Qualifications
- Bachelor’s degree in marketing or related field.
- 3-5 years’ experience as part of a corporate marketing team.
- 2 or more years in a supervisory capacity.
- Ability to work as part of a team and to direct others.
- A clear vision of market trends.
- Interest in home design and decor.
- Willingness to work with small-batch producers to accurately present their creations to our target market.
- Ability to strategize based on current and historical data.
At We Are Great Home Designs, we pride ourselves on providing the highest quality design services and handcrafted decor in the Midwest since 2008. Our core values are honesty, tradition and innovation, and we stand behind our products and services. WAG’s marketing team presents our lifestyle brand to the region, the nation and the world by showcasing who we are and what we do.
Writing a Job Description Best Practices
- No matter what opening you are attempting to fill in your organization, there are some standard best practices when it comes to writing a job description:
- Be specific, but not overly detailed. Make your description clear when you are writing about what kind of job it is, but don’t go into mundane specifics about your company’s processes or products. Much of this information can be covered in an interview.
- Use bulleted lists to organize information. Keep your lists brief, but do remember that this format helps main points stand out and makes the whole document easier to read.
- Make it easy to apply. Forcing applicants to jump through hoops to get your attention can be discouraging and may cause some qualified people to submit their resumes elsewhere. At the very least, provide a website or email address where potential applicants can get more information or submit their materials.
- Use appropriate keywords. Remember that many job seekers use search engines to find openings. Think about how a qualified candidate would search for a job like the one you are offering, and use those terms in your description. Always include location-related keywords, too.
- Showcase your company’s unique culture. It is important to attract candidates who are not only well qualified, but who are also a good fit for your existing team. The first step to finding someone who understands and appreciates your company culture is explaining that culture adequately from the start. Don’t limit yourself to descriptive text to accomplish this. Instead, consider using photography, video or employee testimonials to get your point across.
- Pitch your company. Applicants will be pitching themselves to you; your job is to pitch your company as the best place for the best people to work. Without resorting to criticism of the competition, demonstrate what makes your organization the ideal choice. What sets your company apart? Things like location, benefits and quality products and services are good aspects of your business to emphasize.
The Marketing Operations Manager job description sample above is an example of what your job advertisement should look like in order to attract the ideal employee to your company. Although your specifics may differ, the general construction and layout should be similar.
Marketing Operations Manager Job Responsibilities
The marketing industry is flourishing, and the Bureau of Labor Statistics is predicting a 9% growth rate through 2024. While this may be great news for recent college grads, it means stiff competition for your business to hire the best candidates. Give your company the edge by composing a solid and sleek marketing operations manager job description. Begin by determining what tasks your administrator routinely performs. Put these tasks into a bulleted list of 6-8 items, starting each statement with an action word for a verbal kick.
As you craft your marketing operations manager job description, keep in mind that jobseekers like to feel valued. High quality candidates respond to job listings that include opportunities for growth, provide significant employee training, have interesting projects underway and reflect a positive company culture. Let applicants know that you need them and desire the unique contribution they can make.
Here is a list of some of the many marketing operations manager job responsibilities you might include:
- Manage all promotional needs including materials, handouts, giveaways and swag
- Network and build relationships in the industry
- Guide marketing staff to enhance productivity
- Work directly with the company owner to assist in developing advertising strategy
Marketing Operations Manager Job Specifications
Now that you have decided what your administrator’s job looks like, it is time to consider what skills and qualifications you want from your prospective candidate and list these in your marketing operations manager job description. Marketing can be quite industry-specific. If this is true in your case, do not hesitate to ask for candidate experience in your type of business. Also think about how much education the jobseeker really needs. A bachelor’s degree may be desirable, but if you would be happy with equivalent experience, then say so. This type of flexibility increases your candidate pool.
For the qualifications and skills section of your posting, create a tidy bulleted list with brief statements. If you differentiate between required and preferred criteria, you allow more potential candidates to apply. This is a definite bonus in a tight hiring market. Remember to list some people skills and social skills. A great marketing operations manager job description includes all aspects of a desirable candidate, and as your administrator interacts with the public, those interpersonal skills become all-important.
Below are a few of the marketing operations manager job specifications that you can use for your list:
- Outgoing, friendly and great at networking
- Ability to multi-task and oversee projects
- Bachelor’s degree or four years’ experience
- Proficient with computers and knowledge of Microsoft Word
- Ability to present a professional demeanor in public