A marketing specialist conducts research on specific markets at the local, regional and/or national level. He or she gathers information about competitors, pricing and more to help forecast sales of products or services and to develop marketing campaigns.
An undergraduate degree is usually needed in this role, so be sure to include it as a required skill in your marketing specialist job description. The field of study can vary from communications to math, statistics or computer sciences. A marketing specialist needs strong communication skills to gather information, analyze data and present results to clients.
Analytical and critical thinking skills are also needed to understand sizable amounts of data and use that information to determine a marketing strategy for clients. Look at the example below for a better understanding of what is needed to create an attractive marketing specialist job description.
Marketing Specialist Job Summary
Do you have an eye for marketing? Are you passionate about what makes customers buy products and service? If so, we are seeking a qualified marketing specialist with an enthusiasm for conducting marketing research into customer needs, buying habits and trends. You will be an important member of the marketing team, helping to develop and execute a variety of campaigns aimed at branding, product promotion and more. Put your passion to good use as you use effective marketing principles, tools and tactics. We reward excellent work with a competitive salary and benefits package, as well as the opportunity to develop your own campaigns and exercise creative control.
- Collect data on market competitors, including prices, product sales and sales campaigns, as well as marketing and distribution methods
- Gather and analyze information on customer needs and preferences, as well as demographics and buying habits, with the goal of identifying potential markets for sales
- Develop reports and presentations on findings, create graphics to illustrate important information and translate complex findings and materials into easy-to-understand text
- Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media
- Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events
- Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies
- Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products
- Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature
Job Skills and Qualifications
- Strong communication and interpersonal skills for working with others and liaising with external groups and vendors
- Ability to analyze data and make decisions based on your findings
- Undergraduate degree from accredited university with emphasis in communications, statistics, math or computer science
- Ability to create graphic illustrations of complex data using Adobe InDesign software
- Experience managing promotional budgets
Marketing Specialist Job Responsibilities
The list of job responsibilities in a marketing specialist job description serves several purposes. Accurate details are necessary to inform jobseekers about an open position, assure qualified applicants they are a good fit and reduce the number of underqualified applicants. You should also clarify the area or type of specialization for a marketing specialist role.
Organize the job responsibilities section as a bulleted list. Describe one responsibility per line, and start every point with an action verb. Try to encourage prospective applicants to reflect on their ability to perform these tasks. This list of responsibilities is likely to be one of the lengthiest sections in a marketing specialist job description. You should aim to make this list easy to skim by ordering points from most frequent tasks to broader or less common requirements and including no more than eight points.
Here are several sample marketing specialist job responsibilities suitable for a description
- Develop, test and adjust marketing strategies for brands, products or demographics
- Research and produce reports analyzing trends and offering insight in an area of specialization
- Conduct opinion research, gather data and identify factors influencing a given market
- Find ways for a brand or company to achieve an advantage over competitors
Marketing Specialist Job Specifications
The list of qualifications in a marketing specialist job description also plays an important role in attracting the strongest contenders to an advertised opening. Make the minimum levels of education, experience and skills required for this position clear to minimize confusion and time spent reviewing applications that do not satisfy criteria.
Start a list of specifications with the requirements that could make or break an applicant’s chances of getting hired. A marketing specialist role is likely to require at least a bachelor’s degree in marketing and some experience in the field. Tailor other requirements, including areas of expertise or other abilities, to a specific position.
If you find yourself uncertain about which specifications to include in a marketing specialist job description, discuss the requirements for the role with a marketing manager. It is better to be specific about this type of position than to be too general and risk failing to find a skilled specialist.
The following marketing specialist job specifications may help to attract qualified candidates:
Bachelor’s degree in marketing required 2-3 years of experience in marketing, including internships and past positions Specialization in a relevant field or type of marketing Ability to perform data analysis and interpret results