A product promoter’s job is to demonstrate the value of an item to potential customers and answer any questions they have about it. They also typically sell the product right there on the spot, so they need to be knowledgeable of how to use the proper sales equipment.
Excellent speaking skills are a plus with this profession, and you need to express that in your product promoter job description. Good customer service skills are also an advantage, so that the professional can identify what the consumer needs and how to sell to that point.
Promoters need to be capable of learning every detail about a product so they can speak about it effectively. Use the product promoter job description template below as a guide, but customize your own to specify what kind of products the individual will be selling.
Product Promoter Job Summary
Do you have a certain flair for drawing in a crowd and selling the hottest, latest electronics? If you do, then a position as our new product promoter is right up your alley. In this job, you will be responsible for showing off the capabilities of a wide range of products, including everything from television sets to coffee makers. When you are not on the sales floor, you will have opportunities to work with the store manager to determine what kind of products should be sold at the store next. There is plenty of room for upward growth, and you will also earn a commission based on any sales you make.
- Demonstrate how a product is to be used and speak as an authority on how to use it, going over all the essential specifications
- Answer questions customers might have about an item and provide additional information materials, which can include brochures, coupons or free samples
- Maintain the cleanliness of your work area and use any downtime to ensure the product looks fantastic
- Talk to customers about their needs, and if the product being demonstrated is not a good fit, recommend another item
- Be a representative on behalf of the company at trade shows to speak to the general public about what the store has to offer
- Research new products to see if there is anything the store should be selling to stay abreast with the competition
- Increase brand awareness and work with manager to identify potential marketing opportunities
- Assume other responsibilities as needed, such as manning cash register or restocking shelves
Job Skills & Qualifications
- Previous experience working in retail
- High school education or equivalent
- Great customer service skills
- Able to travel
- Able to work a flexible schedule
- Knowledge of MS Office
- Experience using smartphones and tablets
Product Promoter Job Responsibilities
When it comes to hiring promotional talent, your company’s time is valuable. Maximize the effectiveness of your job listing in the same exceptional way that you expect your new product promoter to maximize sales for your company. Take the time to cultivate a comprehensive job responsibilities section and you’ll be well on your way to establishing a solid product promoter job description.
In composing your job responsibilities section, be thorough but succinct. This section is the “meat and potatoes” of your product promoter job description, so you want it to have enough substance to be appetizing to jobseekers, but you should not pepper it with so many words that it’s difficult for your readers to digest. Cut to the heart of the germane information by using well-crafted bullet points that tell the jobseeker why the product promoter’s job is important to your company, and keep this section to no more than six bullet points for optimum effect.
Reading through these examples of product promoter job responsibilities is a fantastic way to begin brainstorming your own ideas:
- Boost consumer engagement by bringing product to life through live, interactive demonstrations and presentations
- Foster product brand presence and brand awareness via promotional and merchandising efforts with retailers
- Serve as key liaison for the product development department and corporate leadership by providing competitive insights regarding consumer needs and purchasing pathways
- Train company sales personnel on all aspects of product
Product Promoter Job Specifications
Once you’ve grabbed the attention of potential jobseekers with a well-honed job responsibilities section, it’s time to distill your applicant pool down to a reasonable and manageable size. The job qualifications and skills section of your product promoter job description serves this crucial purpose, so you should expect to devote a proportionate amount of time to building and strengthening this section. After all, the effort you spend here will only make your workload lighter when it comes time to weed through resumes later.
In this section of your product promoter job description, you can and should be as selective and choosy as the job calls for. For instance, if you already know you won’t accept a candidate with anything less than five years of work experience, saying so is only to your advantage.
If you find yourself suffering from a temporary case of writer’s block as you sit down to compose this section, you may want to browse the following examples of product promoter job specifications to help fuel your writing efforts:
- Bachelor’s degree in business or management
- At least five years of applicable work experience in a professional sales environment (corporate training experience preferred)
- Compelling and enthusiastic communication and critical-thinking skills, especially the ability to competently assess and address consumer needs in real time
- Proficiency in marketing software and web delivery tools