An accurate, well-prepared job description is the basis for a productive and low-stress hiring process. If you remember to include all pertinent information in the job listing, you can avoid much confusion and possibly attract a higher number of well-qualified candidates. For example, if you include detailed information about the nature of the position and the required experience, people who do not qualify will be less likely to apply. We have prepared the following Regional Sales Manager job description sample so you can see how all the different sections come together.
Regional Sales Manager Job Summary
As the Midwest Regional Sales Manager for Mountain Man Footwear, you will oversee a team of sales representatives and lead their efforts to get the latest Mountain Man products into local and regional retail stores. We offer a competitive base rate, plus bonuses based on personal and team performance.
Regional Sales Manager Job Responsibilities and Duties:
- Recruit and train sales reps
- Schedule work hours
- Set sales goals
- Analyze sales data
- Prepare annual budgets
- Participate in regional and national sales and marketing meetings
- Create new training materials based on current needs and industry trends
- Train sales reps on new products
- Participate in ongoing training and education
Regional Sales Manager Skills and Qualifications
- Ability to work as part of a team
- Leadership skills
- Excellent communication and organizational skills
- Experience managing a sales territory
- Bachelor’s degree preferred
- Five years’ sales experience required
- Two years’ experience in a supervisory position required (can overlap with sales experience)
Mountain Man Footwear was founded in 2013 to provide authentic yet modern moccasins for the contemporary man or woman. We pride ourselves on using sustainable leather and traditional manufacturing methods in all of our products.
What started out as a two-man company has blossomed into a national sensation, as consumers seek out products that are functional, beautiful and sustainably made. We have recently made the transition from selling direct-to-customers via web and mail order to placing our products in boutiques and quality clothing retailers throughout the United States. Our current team of passionate, self-starting sales reps is expanding, and we are setting up regional offices across the nation.
Apply now by emailing your resume and a brief statement about why you would like to work at Mountain Man to firstname.lastname@example.org.
What to Include in Your Regional Sales Manager Job Description
Before you begin composing your document, be sure you thoroughly understand the role you are setting out to describe. If you base your description on a standard, corporate list of duties and responsibilities, you run the risk of making the position sound very dull. If you have not worked as a Regional Sales Manager yourself, reach out to someone in the company who is currently employed in this position and try to find out what his or her day-to-day routine is like. Then you will be ready to accurately describe the job duties and requirements.
Although there is no one-size-fits-all template for writing powerful employment ads, every job description is based on a few essential elements:
• Job Summary – Keep this part brief and to-the-point. This section should give potential applicants an overview of what type of job opening you are announcing. Specific requirements and responsibilities will come later on.
• Responsibilities – This is the exciting part. Use this section to go into a bit more detail about day-to-day activities, focus areas and the position’s level of interaction with other team members.
• Requirements – In this section, write about desired education, hard and soft skills and experience, making sure to state which items are required and which are merely preferred.
• Company Profile – This is where your potential candidate gets to know your company. Remember, your Regional Sales Manager job description might sound a lot like the competition’s up till now. The “About Us” or company profile section is your chance to attract talent that is on the same page as you regarding values, goals and company culture. Depending where you plan on posting your job ad, you may decide to add images and video to this section.
If you pay attention to each of these areas in every job description you write, you will have a basic, solid document that you can review and edit as necessary.
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Writing Your Regional Sales Manager Job Description: Dos and Don’ts
Now that you have the main ideas mapped out, it is time to flesh out your job description and get it ready to publish. As you create your final draft, keep these dos and don’ts in mind:
• Do include location information. You, of course, know where your company is located, and so do other people in your town. However, remember that your job posting may go out into the great big world once you publish it. Anyone who reads it and is interested will want to know where in the world this job opening is. Another thing to remember when posting a Regional Sales Manager position is if your company name is listed but no job location information is included, job-seekers might wrongly assume that the territory being offered is in the same city and state as your corporate headquarters.
• Don’t forget to add contact information somewhere in the body of the job description. It happens. Companies post wonderfully appealing job descriptions but forget to state the name of the company or who to contact for more information.
• Do mention salary, even if only to say that it is competitive or based on experience. People always want to know how much a job will pay. Even if it is against company policy to disclose specific salary figures, do mention something about compensation and benefits. You can talk more about it at the interview.
• Don’t assume that job-seekers understand the nature of the position being advertised based on the job title alone. Use the summary, responsibilities and qualifications sections to make sure that you and your applicants all understand what it is they are applying for.
The best way to streamline your hiring, onboarding and training process is through good communication. Making sure everyone is on the same page about responsibilities, expectations and the company’s overall vision begins with a well-written job description.
Writing a Job Description Best Practices
- Writing a good job description is not difficult once you know what to include and what to leave out. Consider these points when deciding how to proceed:
- Keep the job title interesting, but clear. If you are advertising for a regional sales manager, “regional sales manager” is the best phrase to use. You could add your product name to differentiate your ad, in this case saying something like “leather moccasins regional sales manager.” No matter how you choose to name the position, be specific and stay away from overly-broad titles like “sales” or “manager.”
- Think about how job seekers would search for the job you are advertising. The best way to optimize your ad to show up in Internet search results is to put yourself in the job seeker’s position and think about what words and phrases you would use if you were searching for a similar job. Remember to include the city and state where the position is based.
- Double-check the list of responsibilities to ensure you have not forgotten anything that seems obvious to you but possibly not to others. For example, is travel required? If so, what percentage of the time? How many people does this position supervise?
- Use bullet points to break up the information and make it easier to identify the requirements and preferred qualifications.
- Mention any benefits or perks relevant to the position, even if your company policy prohibits listing specific salaries or if pay rates vary based on sales or other factors. Do your best to show potential candidates what is in it for them.
- Always include a call to action and specific directions on how to apply. Effective calls to action (CTAs) include “apply now” and “email your resume today.” Remember to include an email address or phone number so people know how to get more information or apply.
The Regional Sales Manager job description sample above is an example of what a job description should look like in order to attract and retain top talent for your company. Taking the time now to craft a solid job description pays off later during the hiring and training process.