Writing an eye-catching position description is a vital component of finding and retaining the top performers. Sorting through endless stacks of resumes from applicants who miss the mark is not something a hiring manager or recruiter should be doing. An attractive and well-written position description weeds out those who are unqualified or not eager to join your group. Taking the time to write a spot-on job post before the resumes begin flowing into your inbox will save you hours of time. Below is a Retail Salesperson job description sample to help you write a good position description.
Retail Salesperson Job Summary
As a retail salesperson, you will greet customers enthusiastically and determine their needs. You will recommend products and services based on their wants, explain the benefits of merchandise, answer questions, and demonstrate how products work. You must have an excellent working knowledge of current promotions and sales events, payment and exchange policies, and security practices. You will also process payments, and bag or package the purchases. You may be required to open or close cash registers, which involves counting the till and separating coupons, charge slips, and exchange vouchers. You will also stock shelves, mark prices on items, and prepare the floor for displays.
Retail Salesperson Job Responsibilities and Duties:
- Ensure high levels of consumer satisfaction by providing superior sales service
- Assess customers’ needs and provide information and assistance on product services and features
- Drive sales with product knowledge and market-driven enthusiasm
- Maintain presentable and in-stock condition of assigned sections of the store
- Actively seek out consumers shopping in store and offer assistance
- Discuss products offered and available alternatives, including creative financing options
- Cross-sell merchandise and services
- Ensure proper customer service by teaming with co-workers
- Establish trust relationships with customers
- Attend and participate in sales meetings
- Assist with physical inventory counts
- Monitor loss prevention activities
Retail Salesperson Skills and Qualifications
- High school diploma, GED, or equivalent
- Bachelor’s degree in marketing or related field preferred
- Proven working experience in retail sales
- Working knowledge of market and consumer requirements and dynamics
- Solid interpersonal and communication skills
- Proven track record of over-achieving sale quota
- Proficiency of sales principles and customer service practices
Founded in 1982, Silverfalls Pet Store is a leading retail natural pet food and supplies store in the Pacific Northwest. Our extensive product lines range from natural pet food to allergy-free products. We offer a wide range of choices to help pet owners ensure the optimal health of their animals. We work closely with manufacturers to offer only healthy alternatives for pets, such as no by-products, sugar, nitrates, or preservatives. Our goal is to educate our customers and provide information that will enhance the health of cats and dogs. We offer our customers superior service and the outstanding support needed to help enhance the health and wellbeing of their pets. We sell a full line of shampoo treatments, vitamins, and holistic flea control alternatives.
What to Include in Your Retail Salesperson Job Description
It’s challenging to know what information to include in the Retail Salesperson job description. For instance, are there limits to the number of competencies and talents to list in the position description? Should you reserve benefits information and salary details for the interview? Where should you place relevant search phrases and keywords to attract top performers on online postings and job boards? These are all excellent questions to consider before writing the job description. Just make sure to incorporate these essential sections:
• Title and Summary –A well-defined but brief title tells potential candidates the work they will perform. Likewise, a few sentences summarizing the tasks and position in the business adds further clarification.
• Responsibilities – This part of the posting is usually the longest. It details the general and major levels of the duties crucial to growing in the position. For high-level job descriptions, provide job seekers with an accurate picture of a regular day on the job by adding a percentage of time for each responsibility.
• Company Information – Highlight and emphasize your company’s culture and working environment. Prospective applicants need to know if your mission and organizational culture match their working style. As an illustration, if a candidate thrives on independent work and the position is to become part of a multi-level team, the job may not be a model fit.
• SEO – It is crucial to optimize the job post for relevant keyword terms, words, and phrases. Writing a standout job description is useless if job seekers don’t find it. You can get lists of related terms and phrases by industry that job seekers commonly use from Google AdWords. Once you find the keywords, insert them correctly throughout the posting.
• Call to Action – It is imperative to include a call to action section. You have to encourage job seekers to take action and submit their resume to widen your applicant pool. Use exciting action expressions, such as Jumpstart your career – submit your resume now! or, This job posting is ending quickly, so apply today!
An accurate and detailed job description for a Retail Salesperson ensures any job seeker viewing it will quickly determine the perks of working for your organization.
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Writing Your Retail Salesperson Job Description: Dos and Don’ts
As the need increases for more top talent to fill retail sales jobs, the best performers will be inundated with many career choices. However, you can write a job description to attract the best talent; just make sure to encourage them to apply for your opening. Follow these simple do’s and don’ts to ensure your position description is correct.
• Don’t choose a candidate solely because they will accept the lowest salary in your advertised range; cheap labor can turn out to be expensive.
• Don’t use discriminatory or prejudicial language in the posting.
• Do develop a distinct and accurate job outline, including qualifications, expertise, and experience essential for success.
• Do emphasize your organizational culture and working environment clearly.
• Do list fundamental duties to provide an accurate picture of regular day-to-day activities in the role.
• Don’t list benefits or salary information if it is against corporate policy.
A smooth application process allows job seekers to get answers to questions quickly and improves the possibility of attracting top talent. Posting a clear job description results in a simplified process of hiring the best person for a Retail Salesperson position.
Writing a Job Description Best Practices
- While the above is an excellent Retail Salesperson job description sample, there are times when you don’t have an example to follow. Below are some basic best practices for those situations, along with practical do’s and don’ts to ensure that you create a great job description the first time, and save yourself the bother of filtering through mounds of unqualified applicants.
- Do list general and specific duties and responsibilities of the job.
- Do include language to indicate your company is an Equal Opportunity Employer.
- Don’t use wording suggesting or stating favoritism for a select age, gender, or race.
- Do state job prerequisites and qualifications objectively.
- Do include salary and benefits details unless it against business policy.
- Do write in a friendly tone to create appealing content and make it more readable for job seekers.
- Don’t add anything to the position description that might be interpreted as a guarantee or offer of employment.
- Don’t stretch the responsibilities or expertise essential for success in the job.
- Do highlight your company’s culture and mission to give applicants more incentives to submit their resumes.
The Retail Salesperson job description sample above is an exemplary illustration of how an accurate job post can attract the top performers and get them to apply to your company. When you invest time upfront to write a good job description, you will see the results later when you discover the best performers to add to your team.