Sales coordinators do a lot of administrative work to support sales staff but are on a higher hierarchy than administrative personnel. Often, the job entails making appointments with clients or prospective clients and ensuring that salespeople have the materials they need to close the deal. Creating reports on topics like “Sales of X Product in the Third Quarter” are also a job mainstay.
It is true that a sales coordinator job can be hard to define, as some companies have their coordinators act more as managers. Thus, ensure that your sales coordinator job description pinpoints job requirements and expectations as clearly as possible.
Sales coordinators usually must have a mix of hard skills and soft skills. For example, knowledge of certain computer programs is often necessary, and these professionals must be great at communication and collaboration. For more insight, check out the sales coordinator job description below.
Sales Coordinator Job Summary
Do you enjoy sales, administrative work, some managing and, perhaps best of all, cookies? We’re Acme Best Cookies, and we are seeking a sales coordinator to provide support to our sales team of 10. You’ll dive in headfirst on the first day, so we need an energetic and enthusiastic person who possesses some of the best judgment around. This is a great job to have for a long time, but if you are considering an eventual move into sales, this position could be the starting point you’ve been looking for. Benefits include health insurance, 401(k) and amazing co-workers who provide professional guidance.
- Manage sales portion of Acme Best Cookies website, including writing and updating salesperson bios and contact info and coordinating and scheduling with other departments to contribute three to four blog posts a month
- Process online, telephone and email orders, ensuring that all promotion codes, prices and the like are correct
- Prepare reports on how certain products and salespeople are selling, and break the data down so it provides insight (ex: Product X does great in geographical area Z but not in Y, perhaps because of…)
- Brainstorm ideas to enhance sales efforts based on data gleaned from reports, and present reports and ideas in meetings
- Field calls, emails and faxes from clients and prospective clients, and refer them to the appropriate salespeople or reply yourself, if warranted
- Perform administrative support such as copying, typing letters, faxing and ordering supplies when inventory levels call for it
- Ensure adequate sales coverage for important events, and track where salespeople are and how to reach them
Job Skills & Qualifications
- Bachelor’s degree (any field is fine)
- Thorough knowledge of Microsoft Word, PowerPoint and Excel
- Excellent judgment
- Patience, communication and collaboration
- Organization and the ability to think quickly
- Some administrative and/or customer service experience
Sales Coordinator Job Responsibilities
A strong sales coordinator job description is essential to attracting qualified applicants to your company. When you make it clear what you expect of the new hire, you eliminate the guesswork for potential applicants who aren’t sure if they qualify for the position. Creating the responsibilities section requires more than simply providing a list of the sales coordinator’s duties.
The responsibilities you list in your sales coordinator job description should each begin with a strong action verb that allows potential applicants to imagine themselves in the position. It is also important to avoid using gender-specific terminology that could deter some qualified applicants from submitting their resumes. Additionally, always be specific by avoiding terms like “occasionally” or “frequently,” which are subject to interpretation.
Below are some of the sales coordinator job responsibilities you might list:
- Maintain accurate records for each prospective client, including when the prospect was last contacted and what step to take next
- Conduct local, state, regional, national and international market research, and compile data as necessary
- Work closely with the sales staff to develop sales plans based on market research such as customer surveys
- Determine revenue targets and meet or exceed those targets each quarter
- Travel to regional sales meetings and seminars as necessary
Sales Coordinator Job Specifications
When writing your sales coordinator job description, it is important to provide a detailed list of specifications a candidate must have to fill the position. The qualifications and skills section should include information such as how much education is necessary and whether the candidate must have experience using specific software or equipment. This ensures potential applicants know exactly what the company expects of them. This also helps to weed out underqualified or overqualified applicants, which saves you time.
Talking to hiring managers and other people who work in the sales department helps you determine which specifications to include in your sales coordinator job description and how to separate them according to requirements and preferences. It will also give you a better understanding of which qualifications are most important. For example, the department may require a degree but only prefer the applicant to be bilingual, which means the education requirement should be at the top of the list.
Included are some examples of what you might mention as sales coordinator job specifications:
- Bachelor’s degree or at least five years of relevant work experience
- Independent and motivated self-starter
- Strong communication and presentation skills
- Ability to travel one week per month
- Experience using Microsoft software preferred
- Bilingual Spanish speakers preferred