As a recruiter, one of your most important tasks is negotiating with job candidates who make a great fit for a particular position. Getting to this point is much easier when you start off the hiring process with an excellent job description that clearly and accurately conveys the basics and nuances of the position at hand. Below, you will find a Sales Director job description sample that does just this. Each component of a successful job description, like the following example, is carefully constructed to inform potential employees with all the necessary information without flooding them with details that are irrelevant. By following along with the layout of a job description like this one, you will be well on your way to writing a call for applicants that is sharp, polished and ultimately successful.
Sales Director Job Summary
The Sales Director will be expected to design, implement and maintain national, regional and local sales strategies in order to disperse products. As the Sales Director, you will also be expected to manage the doings of the Regional Sales Managers.
Sales Director Responsibilities and Duties:
- Initialize and implement annual sales plans by both unit and gross-profit standards, and examine the trends and outcomes that emerge from these implementations.
- Initiate marketing strategies that boost unit and gross sales at the national, regional and local levels and analyze the efficacy of these strategies.
- Create sales goals by predicting appropriate sales figures for various areas and groupings, and predict sales figures for both potential products and existing products.
- Work with the Regional Sales Team to implement regional sales programs that are modeled after successful national sales programs and field sales.
- Monitor the volume of sales in accordance with the variety of products that are on the market, and ensure that retail prices are kept current in accordance with supply and demand, economic strategies, market trends and relevant competition.
- Shift retail prices up or down depending on material costs, relevant competition and other daily fluctuating market factors.
- Work with Sales Team to meet national sales goals and operation requirements.
- Motivate Sales Team members to comply with all appropriate rules and regulations and meet daily, monthly and annual sales goals.
- Hire, choose, train and assign all national Sales Team members.
- Identify positive Sales Team results and maintain these outcomes through motivation and incentive programs, and identify and resolve any negative outcomes through employee discipline, counsel and protocol changes.
- Continue ongoing educational efforts by participating in professional organizations, keeping professional certifications and memberships current, maintaining professional networks and attending relevant educational events.
- Attempt other related tasks and responsibilities pertinent to the Sales Team as necessary.
- Maintain the positive reputation and ethic within the Sales Department by complying with all company policies and procedures.
Sales Director Skills and Qualifications
- Bachelor’s degree in Business required; MBA preferred
- 2-3 years in management-level sales position with recorded success
- Proven ability to meet sales goals
- Proficiency in negotiation, meeting customer service needs and sales planning
- Documented market knowledge
Foundational Chapters LLC is a small, but growing, manufacturer of publishing equipment and accessories that was founded in 2000. Based in Charlotte, North Carolina, we have expanded our offices to include locations in Asheville, Raleigh and Waynesville. It is our goal to meet our customer’s highest expectations by providing them with excellent quality publishing materials and outstanding service.
What to Include in Your Sales Director Job Description
When assembling the various components of your Sales Director job description, remember that what you leave out is just as important as what you include. While certain information, such as salary guidelines, is not necessarily appropriate, other information, such as how employees should apply to the job, is absolutely critical. Here are the major sections that you should definitely include in your job description.
• Job Summary – This section always kicks off a job description with a bang by describing in clear language what the job entails and what kind of job it is, so that potential employees can either rule themselves out or decide if they want to learn more. Make sure to list a job title that indicates the level of the position, whether management, assisting or directing, in this case. This element should be no more than three sentences, ideally.
• Responsibilities – Here, list about five to ten key duties and responsibilities that the potential employee will be expected to accomplish on a regular basis. Don’t include tasks that they may only occasionally encounter, as these won’t give a good idea of what the job represents as a whole. You may even wish to list percentages according to how much of the time an employee will be expected to work on a certain task. Remember to begin each line with a bullet point and then an action verb, such as, “Establish sales objectives.”
• Requirements – This is your chance to make sure that only appropriately qualified individuals apply for the position. List what educational and professional experience is necessary for the job, as well as any that is an optional plus.
• Company Information – Keeping this section brief, offer the reader a few sentences about who your company is and what their primary missions, values and goals are. Include information about where your company is located, and other useful details that will help the employee discern if they would want to work there or not, such as how many employees the company has.
• Call to Action – Include a section that reminds potential employees of the upcoming application deadline and states explicitly how they can go about submitting their application.
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Writing Your Sales Director Job Description: Dos and Don’ts
Adhering to these fundamental dos and don’ts of writing a job description will keep you to the standard formula of a great call for applicants that many recruiters have success with.
• Don’t neglect to mention whether the position’s location is open to telecommuting employees or in-person applicants only.
• Do be obvious about what type of job it is that you are advertising, including any essential details such as whether it is half-time or full-time.
• Don’t forget to include all necessary contact information at the end of the job description so that applicants know how to get in touch if they have questions or further inquiries.
• Do check with your company’s guidelines to see if you should include salary details or not.
The benefits of writing a tightly polished, current and well-formatted job description are manifold. You are likely to attract a wealth of applicants who are qualified for the position, are a good fit for it and display interest in the company. The clearer you make your job description, the more likely you are to appeal to job seekers who are a good match.
Writing a Job Description Best Practices
- The above Sales Director job description sample is just one of many ways to write a good call for applicants. When getting started on writing your own job description, be sure to adhere to these principles, in addition to the above example, for the best chance at success.
- Don’t list any duties or responsibilities that the employee will be asked to do infrequently, as these aren’t relevant enough for the basic job description.
- Don’t forget to indicate the job title within the job summary.
- Do make sure to include relevant keywords that will make it easy for potential employees to find your job in search engines and on online job bulletin boards.
By complying with the above guidelines, you will be setting your job description apart from the masses and doing your best to ensure that only qualified and genuinely interested applicants will be submitting their applications. This will be a great help when it comes time to sift through applications and move on to the interview process.