In order to successfully market a product or service, you need people who are good with people. Furthermore, you want a sales staff that knows your product. As technology advances, more innovators are seeking business experience as a way to further their careers. When you provide your customers with technical guidance, you establish credibility and long-term trust. If you want to find the right talent, then use the following sales engineer job description sample as a template for your career site and external job boards.
Sales Engineer Job Summary
We’re looking for a technical professional who can drive, manage and present our product line. We manufacture transmission and engine components for commercial farming equipment. As a sales engineer, you will liaise between customers and product development. You will serve as an internal and external technical consultant through each step in the sales cycle.
Sales Engineer Job Duties and Responsibilities
- Expand existing client base through networking and lead development.
- Foster purposeful relationships with all existing and future clients.
- Collaborate with marketing to identify customer needs and profile.
- Provide technical guidance to production staff and customers with a focus on transmission, engine and mechanical processes.
- Assist R&D with new lines and existing improvements.
- Liaise between production and sales to resolve customer complaints and product issues.
- Develop sales reports and product descriptions.
- Collaborate with engineering to perform cost estimation using design plans and customer specs.
- Perform cost-benefit analysis on existing equipment, and communicate results to finance.
- Process new orders.
- Train non-engineering sales staff on all federal, state and local regulations.
- Ensure all equipment and products remain compliant with company directive and government laws.
- Maintain technical knowledge through continued education, industry publications and professional networking.
- Establish SOP and recommend course of action.
Sales Engineer Job Requirements
- Bachelor’s degree required. The ideal candidate will have an engineering foundation with an advanced degree in business management.
- Minimum 4 years professional experience in engineering and/or business.
- Previous sales experience preferred. Customer service experience required.
- Ability to communicate technical information via phone and in person.
- Advanced problem-solving skills and the ability to quickly learn products.
- Strong negotiation, sales and presentation skills.
- Ability to learn new software.
- Domestic and international travel, approximately 30%.
Desco Manufacturing has become a leading producer of engine and transmission components for commercial farming equipment. We work with some of the most talented engineers and designers in the business, and we pride ourselves in our comprehensive approach to customer service. Our sales team is highly skilled, and we’re committed to the professional and personal growth of each employee. We’re exited to open our new Omaha office where we’ll run all of our international administrative operations.
What to Include in a Sales Engineer Job Description
Your job ad should speak to a very specific audience. It needs to be descriptive and purposeful but also concise. Any sales engineer job description should include the following sections:
• Job Title and Summary –When it comes to search engines, your word choice matters. Keep the title to a few words, and stick to phrases that candidates are likely to search for. More importantly, be sure that your title conveys both the business and technical aspects of this position. Use the summary to grab attention up front. This is a concise overview of the position and should be no longer than a few sentences.
• Job Responsibilities –This is where you get specific about what the job entails. Bullet points work best. List the duties in order of importance, and be sure to include at least five tasks. However, remain concise as you’re describing the role. Use action verbs and present tense. For example, your sales engineer might “identify commercial customer needs” or collaborate with production.” Specify what type of product you work with and what type of customer you cater to.
• Qualifications –Don’t be shy about what you require from a candidate. You have the right to be picky, especially in a competitive job market. Hiring managers traditionally separate preferred skills from required skills, but don’t be afraid to eliminate the preferred section entirely. If you’d rather have someone with a bachelor’s degree in engineering, then why not state that as an absolute requirement? The market is highly diverse, and there are plenty of technical professionals looking to business roles as the next step in their careers.
• Company Description –Engineers want security while business professionals want a dynamic culture. Make sure you highlight the benefits of working for your organization. Offer a brief mission statement and purpose of your product or service. Ultimately, you want to let candidates know that you care about your employees and where the company is heading.
• Call to Action –Always close a job ad by inviting applicants to apply. This prevents you from coming across as intimidating or discriminatory, and it further solidifies your commitment to the needs of your personnel.
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Writing Your Sales Engineer Job Description: Do’s and Don’ts
Here are few things to keep in mind as you draft your sales engineer job description:
• Do be concise. The best applicants don’t have time for fluffy descriptions, especially when they are reading job ads on a smartphone app. Avoid general phrases that lead to lengthy paragraphs. This is where those action words help. Each bullet should be directly on point.
• Do talk to your team. Consult your sales staff, your production people and everyone responsible for getting your product to market. Sales engineers are usually involved in multiple departments, and collaboration prevents you from missing key details about the role.
• Don’t add too many keywords. Keyword stuffing can actually be bad for your search results on job boards. Use key phrases, but don’t haphazardly throw in words.
• Do offer a career path. The most qualified applicants are those who want to innovate and grow in their careers. Throw in some brief details about your current and future developments. Furthermore, let candidates know that you care about employee progression, contribution and quality of life.
• Do include the job location. Let candidates know exactly where the position will be based. Also, be sure to let them know exactly how much travel will be involved.
• Don’t offer a salary without consulting your company polices. In general, it’s best to reserve pay and benefits information for the screening process.
• Do state the exact type of employment. Whether it’s full-time, part-time or an unpaid internship, don’t make candidates guess.
• Don’t’ leave out instructions. Save time by providing specific application guidelines.
Best Practices When Writing a Job Description
- The sales engineer job description sample above demonstrates the need for a professional who is mechanically savvy and good with people. Be clear about how much technical skill you require, and indicate any professional designations that would make a candidate more competitive. In general, you want to give applicants a clear picture of what to expect. Consider the follow do’s and don’ts as you write your description.
- Do be specific about technology. If you work with chemicals, then cater to those with a chemical engineering background. Likewise, you may want mechanical experience if you produce machinery or equipment. In any case, be clear about what type e of knowledge you’re looking for.
- Do detail a typical workday. Get your team members involved, especially when it comes to writing the job duties section. Consult the production team, the sales staff and every department that the position will work with.
- Don’t add fluff. Engineers look to detail, and business people look to your approach. Use concise phrases, and avoid trivial information.
- Don’t offer a salary if doing so conflicts with company policy.
- Do explain hierarchy. Who will the person report to? What is the department? Be sure to indicate whether or not this is a managerial role.
- Do organize your information with bullets. It’s important to provide information in a way that is easy to read. Avoid wordy paragraphs and make sure the ad looks good online and on apps.
- Do be transparent. If you need someone to cold call, say that in the job description. You want to be inviting and positive, but also candid and honest. Never omit an important job task just because it might sound unpleasant or entry-level.