Writing a job posting that attracts attention is a vital component of locating and selecting the top talent. Weeding through stacks of applications from job seekers who miss the mark is not something hiring managers should be doing. A well-written posting facilitates sifting out unqualified applicants or those not excited to join your team before they choose to apply. Taking the time to write an on-target position description before the resumes flood your inbox will save you hours of time. Below is a Sales Manager job description sample to help you create an accurate job description.
Sales Manager Job Summary
You will be tasked with ensuring all branch revenue objectives and sales goals are met on a monthly basis. You will also monitor day-to-day sales performances, establish required modifications to accomplish sales budgets, and direct and ensure compliance with all corporate sales policies. As a manager, you will assess sales professionals’ skill sets and performance, and lead sales training in accordance with applicable laws and the organization’s policies. Other duties include planning, assigning and directing work, training new employees, rewarding and disciplining employees, performing field evaluations, and reducing commission overdraw.
Sales Manager Job Responsibilities and Duties:
- Increase unit sales and commissions by developing, executing, and enforcing business sales practices
- Conduct daily sales posting meetings, weekly evening sales sessions, and weekly training rallies
- Work in the field with sales professionals daily to sustain minimum sales activity conditions
- Ensure all sales training specifications are realized
- Increase sales professionals’ productivity and negotiation skills
- Develop sales leads and establish follow-up plans
- Evaluate sales professionals’ effectiveness with sales formulas and aids
- Monitor and confirm sales professionals use creative sales methods and procedures in the field
- Portray an excellent quality image and management example
- Travel to various locations to assist with sales calls
- Develop scripts to assist sales professionals with strategies for improving performance
- Other duties as assigned
Sales Manager Skills and Qualifications
- Associate’s degree or equivalent
- Bachelor’s degree in business management or related field preferred
- 2-3 years of related experience in the industry
- 1-2 years of experience in sales management
- 3-5 years of outside sales experience
- Ability to analyze, review, and interpret professional journals, general business periodicals, governmental regulations, and technical procedures
- Proficiency in writing reports, business correspondence, and procedural manuals
- Expertise in presenting information and answering questions from the general public and groups of customers, clients, and managers
- Able to perform basic business mathematics and analyze sales data
- Valid driver’s license
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What to Include in Your Sales Manager Job Description
How much information do you add in the Sales Manager job description? Should benefits and salary discussions wait for the interview? Where do you find the best keywords and relevant search phrases to attract top performers on online postings and job boards? Are there a good number of duties and skills to list in the job posting? These are all great questions to consider before you draft the posting. Just be sure to add these key sections:
• Title and Summary – A brief and specific title provides potential applicants with the work the job entails. Adding a sentence or two to summarize the function of the position in the organization further clarifies the role. This will also provide a natural segue into the next part of the job description.
• Responsibilities – This lengthy section of the position description is a list of general and major tasks essential for growth in the position. To provide an accurate snapshot of regular daily responsibilities, include a percentage of time for each responsibility.
• Company Information – Emphasize the culture of your company. Prospective applicants want to know if your mission and working environment match their preferences. For instance, if a job seeker thrives on being a part of a team but your business is built on independent telecommuters, the job may not be an ideal fit.
• SEO – Job position optimization for relevant keyword phrases and terms is critical. A great job description is not worth the time to create it if job seekers can’t find it. Find industry-relevant terms and phrases that job seekers commonly use on Google AdWords. Identify the top words and phrases and incorporate them correctly throughout your position description.
• Call to Action – Don’t skip this powerful section. A call to action section inspires job seekers to take action and submit their resumes. The result will be a wider applicant pool. Use exciting action phrases, such as Jumpstart your career – apply today! or, This job is closing soon, so submit your application now!
A precise and accurate job description for a Sales Manager ensures any potential candidate seeing it can quickly discover the perks of working for your organization.
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Writing Your Sales Manager Job Description: Dos and Don’ts
The best candidates will be flooded with multiple career opportunities as more jobs are created and the demand to fill them increases. Writing an accurate and precise job description will attract top talent and prompt them to submit their resumes to your company. Here are a few simple do’s and don’ts to ensure your position description is accurate.
• Do list essential functions to provide potential applicants with an accurate depiction of regular daily duties in the role.
• Do highlight and emphasize your company’s mission and culture.
• Don’t hire a candidate just because they will accept a low salary.
• Do prepare a clear outline of the job, including expertise, skills, and experiences essential for success.
• Don’t use biased or prejudiced language in the position description.
• Don’t list benefits or salary details if it is against corporate policy.
A smooth application process for job seekers enables them to get answers to questions quickly and improves your chances of attracting top talent. When you post a clear job description, the result is an effortless process of attracting and hiring the right person for a Sales Manager position.
Writing a Job Description Best Practices
- While the above is an outstanding Sales Manager job description sample, you may find there are situations when you can’t locate an example to follow. Below are some basic best practices and practical do’s and don’ts for those times to ensure that you create an accurate posting and save yourself the trouble of filtering through piles of less experienced applicants.
- Do state job qualifications and experience accurately.
- Do write the posting in an informal, friendly style to make your content engaging and more attractive to potential applicants.
- Don’t imply or assert partiality for a particular age, gender, or race.
- Do list the general and specific tasks and responsibilities of the job.
- Don’t inflate the responsibilities or skills essential to success in the job.
- Don’t leave anything in the posting subject to the interpretation of an offer or promise of employment.
- Do include wording showing your business is an Equal Opportunity Employer.
- Do include pay and benefits details unless it against corporate policy.
- Do emphasize your mission and culture to provide more reasons for potential candidates to apply.
The Sales Manager job description sample above is a great example of a job posting that can attract the top talent and convince them to apply for the job. Investing time in writing an accurate position description results saving time later when you easily recruit and hire the best performer for the job.