The title “sales professional” tends to mean “sales manager.” These professionals are responsible for managing and assessing the effectiveness of a company’s sales representatives and sales teams. On a day-to-day basis, the professionals establish sales goals, work with other departments to learn more about products or services and develop strategies for acquiring new clients.
Sales is a job in which hard skills are often in less demand. More important tend to be soft skills such as persuasiveness, leadership, communication and thinking quickly on your feet. However, if your industry is specialized, your sales professional job description should certainly include any knowledge your sales manager needs. The description should also make clear if the job is for a manager or representative.
Sales professional jobs do tend to require that these people have previous sales representative experience and often some type of management experience. See the sales professional job description for insight.
Sales Professional Job Summary
Our dynamic, quickly growing toy company is looking for an energetic sales professional to start ASAP. You’ll work as a manager overseeing a sales team of 10 covering Illinois and online retailers. We love numbers, and you should too! Tracking, measuring, assessing and projecting are how we’ve become successful, so we want to hear from you about how these strategies have boosted your professional career as well. You must also be a kid at heart; remember, we sell toys! Your passion for toys should drive your sales goals and strategies. You have plenty of room for independence and creativity, so have fun.
- Familiarize self thoroughly on about 25 products (toys) and target markets, and set up training for sales representatives so they know the products well, too
- Develop, implement and track sales strategies and goals, with differentiation for markets and mode of sale (online versus in store versus trade show, etc.)
- Create strategies to make sales with new customers and to expand markets while keeping a strict focus on building customer retention rates
- Help sales representatives set individual and team goals, and use frequent praise to drive internal motivation
- Respond to customer complaints and resolve them as quickly and thoroughly as possible
- Collaborate with marketing department to develop and implement inbound and outbound sales techniques, also giving feedback on effectiveness of marketing campaigns
- Use ongoing metrics to identify sales patterns with regard to sales representative, marketing effort, customer, mode of sale and product
- Hire, onboard and train sales representatives, developing a “Best Practices” guidebook within six months of start date
Job Skills & Qualifications
- Two to three years of sales representative experience
- Love of numbers, metrics and charts (tell us what programs you use)
- Some knowledge of toy market
- Familiarity with inbound marketing
- One to two years of managerial experience
Once you have used the sales professional job description to sell the position and the company, you also need to find interested clients, or in this case, interested job applicants. No doubt your sales representatives and others in the company know of some good prospects, so ask for referrals. Another good route is to post the job opening on your company’s website and social media accounts.
One important step is to also post on job boards. However, there are a lot, with more springing up seemingly overnight. Consider taking advantage of a service such as MightyRecruiter so that you can streamline your work and post to free job boards.
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