The title “sales professional” tends to mean “sales manager.” These professionals are responsible for managing and assessing the effectiveness of a company’s sales representatives and sales teams. On a day-to-day basis, the professionals establish sales goals, work with other departments to learn more about products or services and develop strategies for acquiring new clients.
Sales is a job in which hard skills are often in less demand. More important tend to be soft skills such as persuasiveness, leadership, communication and thinking quickly on your feet. However, if your industry is specialized, your sales professional job description should certainly include any knowledge your sales manager needs. The description should also make clear if the job is for a manager or representative.
Sales professional jobs do tend to require that these people have previous sales representative experience and often some type of management experience. See the sales professional job description for insight.
Sales Professional Job Summary
Our dynamic, quickly growing toy company is looking for an energetic sales professional to start ASAP. You’ll work as a manager overseeing a sales team of 10 covering Illinois and online retailers. We love numbers, and you should too! Tracking, measuring, assessing and projecting are how we’ve become successful, so we want to hear from you about how these strategies have boosted your professional career as well. You must also be a kid at heart; remember, we sell toys! Your passion for toys should drive your sales goals and strategies. You have plenty of room for independence and creativity, so have fun.
- Familiarize self thoroughly on about 25 products (toys) and target markets, and set up training for sales representatives so they know the products well, too
- Develop, implement and track sales strategies and goals, with differentiation for markets and mode of sale (online versus in store versus trade show, etc.)
- Create strategies to make sales with new customers and to expand markets while keeping a strict focus on building customer retention rates
- Help sales representatives set individual and team goals, and use frequent praise to drive internal motivation
- Respond to customer complaints and resolve them as quickly and thoroughly as possible
- Collaborate with marketing department to develop and implement inbound and outbound sales techniques, also giving feedback on effectiveness of marketing campaigns
- Use ongoing metrics to identify sales patterns with regard to sales representative, marketing effort, customer, mode of sale and product
- Hire, onboard and train sales representatives, developing a “Best Practices” guidebook within six months of start date
Job Skills & Qualifications
- Two to three years of sales representative experience
- Love of numbers, metrics and charts (tell us what programs you use)
- Some knowledge of toy market
- Familiarity with inbound marketing
- One to two years of managerial experience
Sales Professional Job Responsibilities
A sales professional job description should inform jobseekers about the responsibilities of an open position. Describe the daily tasks that this employee will need to perform as well as any relevant sales goals or targets. A detailed list of responsibilities can encourage candidates to reflect on their level of interest and ability to excel in this role prior to applying.
A readable job responsibilities section is your top priority. Organize this part of the description with bullets and keep the number of responsibilities listed between six and eight. Try to convey each task or objective in a brief but detailed statement starting with an action verb. This list is likely to be the most substantial portion of a sales professional job description, but it should still be easy for candidates to skim.
Refer to the following sales professional job responsibilities to get a sense of what to include in your description:
- Find and cultivate new sales leads and form new relationships with potential clients and customers
- Maintain existing accounts and act as a professional contact to satisfy client needs and resolve complaints
- Schedule sales presentations to demonstrate value of products and approach
- Keep track of results, submit regular reports to management and maintain historical data
Sales Professional Job Specifications
An unambiguous job qualifications and skills section is a crucial component of a sales professional job description when it comes to attracting the most qualified applicants. Prepare a list in which you specify the level of education, extent of experience and the abilities or skills that a competitive candidate should bring to the table.
Use bullet points to set forth the necessary requirements for a sales professional role. If you are unsure about which specifications are most relevant, ask senior sales managers or other leadership about which qualifications to require or request for a position on this level.
If you address the major requirements prior to listing any preferred qualifications, your sales professional job description can actually drive down the number of underqualified applicants. Proceed from absolute to desirable qualifications and set the latter apart to keep jobseekers from getting confused, while providing a clear sense of the background and capabilities that could set a strong contender apart.
Here are a few general sales professional job specifications:
- High school degree or equivalent required; bachelor’s degree preferred
- 2-3 years of experience in sales with a proven ability to meet or exceed targets
- Exceptional sales skills and capacity to perform in professional settings
- Conflict resolution and negotiation abilities