When your company is hunting for a sales professional, you no doubt have a list of characteristics you would like to see in your ideal candidate. The key to filling a position with someone who meets your desires is to incorporate those desires directly into your listing. If you want certain capabilities and experiences from your applicants, you will find yourself poorly served by writing a job description that is vague or too general. Your goal shouldn’t be to attract as much interest as possible, but instead to attract the highest quality interest possible. The key to this is to imagine your dream applicant and tailor your employment announcement to him or her. Write about the role in such a way that only the best prospects could see themselves doing well in the position. Additionally, talk up your company in your listing. Underline the great benefits your organization provides. Highlight the business’ unique history and values. In short, you want every part of your posting to help prospective hires prescreen their backgrounds and abilities and reach their own conclusions about their suitability for the job and for your company. Refer to this sales representative job description sample to guide you as you write your own listing.
Sales Representative Job Summary
Glen Garry Electronics seeks motivated, hungry sales representatives to join our team of winners and conquer new markets! You will bring your proven track record of high-volume conversions to work every day with a fire in your belly for more. You are relentless, aggressive and always closing, yet you always leave a customer feeling taken care of instead of taken advantage of. No call is too cold for you. No lead is too tenuous. You understand that success takes hard work, the willingness to call every lead and the relentless drive to pursue every sale through to the close.
Glen Garry believes in taking care of our team, so we provide some of the best benefits in the industry:
• Salary plus commission. No draw here!
• Group health, dental and vision
• 401K with company match after 90 days
• Up to six weeks paid vacation
• Annual company prize picnic and other opportunities
• Tuition reimbursement
Sales Representative Job Responsibilities
- Generates and follows up on leads through personal contacts, provided lead lists, and interaction with the public
- Organizes daily schedule to efficiently pursue new accounts and service existing contracts
- Obtains orders and follows up with related departments and customers to ensure satisfaction
- Modifies sales approach and presentations quickly through observation and analysis of sales outlets, venues, and prospect needs and reactions
- Proactively studies existing and prospective partners to forecast sales opportunities
- Presents regular reports to keep management up to date on results of all planned and unplanned sales and lead-generation activities
- Keeps competitive through active monitoring of competitor initiatives and activities. Gathers information on products, merchandising tactics, delivery schedules and pricing.
- Makes recommendations to keep company competitive through evaluations of results and competitor activity
- Offers uncompromising customer service by taking ownership of any customer concerns through entire process, including after resolution
- Maintains records on sales area and performance for historical context and as required by law
Sales Representative Skills and Qualifications
- Minimum five years of high-volume sales of large-ticket items, investment vehicles or real property
- Finance experience preferred
- Cold-calling experience
- Closing ability
- Prospecting and lead generation
- Experience independently managing a sales territory
- Development and maintenance of client relationships
- Customer Service
- Some experience with contracts
Glen Garry had a vision over 125 years ago, a vision of rotisserie turkeys that the whole family could enjoy on any occasion. His dream lives on in the modern day and our dedicated sales staff now represents a portfolio of amazing products and services from kitchen appliances to electrical motors and the support to keep them delivering on the promise of tomorrow. A drive to share innovation with everyone in the world has propelled Glen Garry Electronics to a dominant position in the industry and the future couldn’t be brighter.
What to Include in Your Sales Representative Job Description
Build your listing around these elements that are necessary to just about any complete job announcement. As you complete each section, think about your ideal candidate and work in language that helps those who best deliver on your wish list to recognize themselves in the posting.
These components are important to include in a sales representative job description:
• Title – You never get a second chance to make a first impression and the easily overlooked job title is that first impression. Make sure the title communicates the job function and career level in an industry-appropriate way. You want anyone in the field to immediately know if your position is right for them and their career goals.
• Job Summary – Write a short, three- to five-sentence paragraph that boils the job down to its core. Aim to convey the most essential reasons the role exists in a concise manner. Think about your ideal applicant as you work on this section and describe the role as you imagine he or she would embody it.
• Responsibilities – Explain the successful applicant’s day-to-day work. Cover all the important responsibilities and avoid downplaying any of the less-desirable aspects of the job. A list of 5-10 responsibilities is ideal. Start each item with an action word.
• Requirements – Define the lowest qualifications you would be willing to consider and list all required licenses and certifications. If you have preferences, consider whether they should be mandatory. Your goal is to find top talent, after all, not just anyone.
• Company Profile – Make the case for your organization and why someone with options would want to dedicate their time and energy to your business. Remember that you’re pitching to salespeople, so do your best to be sincere instead of “salesy.” Provide a brief history of the company and highlight the values that have driven its success and will continue to do so in the future.
• SEO – Most of your candidates will probably find your posting through a search engine, so some knowledge of search-engine optimization would be helpful. Research relevant keywords online and by asking current employees.
• Call to Action – Always conclude with an exhortation to do something. Even writing something as succinct as “Submit your application today” can be very effective.
If you lack work experience relevant to sales, sit down with some of your organization’s salespeople and get their advice. Because they have not only done the job but also looked for openings in the field, they could help you identify key qualifications to include in your listing and help you to shape your approach to appeal to top-notch candidates.
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Writing Your Sales Representative Job Description: Do’s and Don’ts
Keep the following in mind to further improve the quality of the listings you create:
• Do make any automatic disqualifiers known in the posting.
• Do make your submission rules easy to follow.
• Do reveal information about salaries and benefits if permitted by your organization’s rules.
• Don’t leave out information on work hours and type of employment (e.g., full-time, permanent, contract).
• Don’t omit required travel percentages and locations.
Some Job Description Do’s and Don’ts
- Do use bullet lists to break up information for easier reading.
- Do present enough information for candidates to determine if the position fits their skills and values.
- Do keep it honest when talking about your company.
- Don’t use vague or evasive language to try to increase your applicant pool.
- Don’t stuff your listing with keywords. Search-engine optimization shouldn’t feel forced or make your content difficult to read.