If you’ve already thought about the information you’ll include in your job description, it’s time you looked over a great Sales Trainer job description sample to help guide you through your rough draft. Below you’ll find a great example of a standard, but very effective job description.
Sales Trainer Job Summary
As a Sales Trainer, your top priority will be giving new sales persons the tools, skills and knowledge they need to be effective in the corporate sales environment. Identify any issues with training methods and make suggestions for improvements as needed.
Sales Trainer Responsibilities and Duties
- Conduct training for new and current sales associates and develop individualized training plans for underperforming sales persons.
- Schedule orientations and related training events for individuals and teams
- Observe sales encounters and determine the training needs for individuals and/or sales teams.
- Develop sales performance policies and methods for evaluating performance in a far fashion.
- Improve training techniques when need to meet the unique demands of certain accounts and/or the corporate sales market at large.
- Meet financial objectives for various trainings.
- Recommend budget for training events and monitor costs during the program.
- Stay updated with current market trends and the changing demands of the corporate sales environment.
Qualifications and Skills
- Bachelor’s Degree or equivalent sales experience
- 7+ years experience in sales
- Experience in sales training preferred, not required
- Highly developed interpersonal skills
- Excellent coaching skills
- Familiar with performance management methods
- Very self-motivated and goal oriented
At A to Z Corporate Sales, we specialize in helping corporations find new clients and meet their sales quotas. Our young and vibrant sales team is well known for enthusiasm, customer service and indisputable charm. We work with all types of corporate manufacturers, but we always keep an eye out for green products and anything designed to improve the global culture in a meaningful way.
As a company, A to Z Corporate Sales believes million dollar sales companies can be ethical too. Furthermore, small companies with a great product and mission should have a fighting chance. Every member of our sales team is dedicated to connecting great companies with a growing client pool. However, we believe if we want our sales team to work hard we should give them everything they need to succeed. That’s why we need an excellent Sales Trainer who can light a fire under our new sales personnel and inspire them to take our company and our clients to new heights.
Best Practices for Writing a Job Description
- As you write your job description, you’ll want to observe a few best practices to make sure your efforts lead to an effective post. You may find you need to add or modify sections to write a job description that works for you. As you draft your description, follow these guidelines:
- Talk to a Sales Trainer. The best way to understand what your ideal hire is thinking is to speak with your current sales team. Ask them what drew them to the company, what the most important parts of their jobs are and what might encourage others to apply.
- Make it short. Your job description shouldn’t exceed 700 words. This is description is designed to help you in the first step of the hiring process: getting resumes. Keeping it short helps you maintain the attention of your readers and stay succinct.
- Don’t be vague. Be clear and honest about what you expect from a sales trainer. If you are looking for someone who will be a great fit, you’ll need to be upfront about what qualifies as a great fit. Being clear will help you attract the right candidates.
- Spell-check, proofread and edit. You know how it’s a bit annoying when you see typos on resumes? The same can be said for job descriptions. If you know you frequently miss those pesky commas and other common mistakes, ask another hiring manager or professional to read over the description.
- Skip trivial tasks. Every job has trivial tasks whether it’s entering data into a spreadsheet or filling the printer with paper. However, you don’t need to include these in your job description. Instead, focus on the most crucial and engaging tasks of the position.
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Sales Trainer Job Responsibilities
If your sales team’s performance needs a tune-up, your best bet is to bring in a qualified sales trainer to coach them on the skills and mentality needed to accelerate their productivity. The problem is finding the right sales trainer who knows how to adapt to your organization’s training needs and corporate culture. Your candidate search can be more effective if your sales trainer job description has an appropriate job responsibilities section. Attract the right candidates by being clear about the position’s daily duties, using a concise list of 6-8 bullets that cover exactly what will be expected of them in a role uniquely tailored to your organization’s needs. Next, strengthen your writing style. You’ve probably sat through a hundred sales pitches and know the most effective pitches aren’t the longest but the most impactful. Think of your sales trainer job description as your pitch to woo talented candidates to your company, and use action verbs and strong writing to convey exactly why they would want to work for you.
Try our sample sales trainer job responsibilities:
- Conduct in-depth assessments of sales team performance; identify gap areas and skill deficiencies
- Develop comprehensive course curriculum designed to nurture skill growth and address deficiencies
- Leverage workshops, presentations, training courses and e-learning to present training materials
- Encourage personnel to enroll in external courses certifications from top institutions
- Track training effectiveness, report to senior management and integrate lessons learned
Sales Trainer Job Specifications
Part of being specific about what you want is establishing set criteria for the role. Expand your sales trainer job description with a job qualifications and skills section covering mandatory requirements. You can keep this list to no more than 5-6 short bullets; specificity is necessary, but excess verbiage isn’t. Save yourself time by encouraging jobseekers to self-screen against this list, and reduce the number of unqualified and overqualified applicants who don’t meet your company’s needs.
This list works not just in your favor but in favor of your current staff complement. Speak to your sales team and managers about their training needs, and use their feedback to narrow down exactly the kind of candidate you should seek to work well in a collaborative environment with your existing employees. The sales trainer role will be closely integrated with personnel at all levels of the organization, so be sure to gather insights from multiple teams and staff levels. Winnow down the most vital traits and include them in your sales trainer job description.
Here’s an example of simple sales trainer job specifications:
- 5+ years of experience as a corporate sales trainer
- Hands-on background in sales and business development preferred
- Bachelor’s degree or equivalent experience required
- Must possess training certification from accredited institution or certifying body
- Excellent analytical skills combined with a personable demeanor