Web designers create, format and organize websites. After thorough analysis of a client’s expectations, a web designer will begin building models, writing code and establishing pathways to develop a platform that is marketable and efficient. Other responsibilities include collaborating with graphics designers to implement artistic components and videos that will enhance a website’s success, performing routine maintenance and monitoring traffic to the site.
Your web designer job description is an excellent place to state required skills so applicants have an immediate understanding of what will be expected of them. Include competencies such as customer service, interpersonal abilities, organization and attention to detail.
Perhaps the most notable expertise for candidates to possess is creativity. This valuable skill will undoubtedly contribute to successful development and organization of website concepts. This complete web designer job description template will show you how to arrange applicable content in a way that is concise and engaging.
Web designer Job Summary
As a web designer, you will have unlimited opportunities to use your creativity to build stunning, marketable websites for our loyal clients. With your understanding of end-user needs, SEO and marketing content and visual appeal, you can design platforms that will better serve a client’s customers and help to establish their credibility and reputation. Your position enables you to work with other talented professionals, such as graphic designers and programmers, to implement media and write code for developing websites. You will have the chance to interact directly with our clients as you discuss their expectations, ensure their website’s productivity and participate in general maintenance. If you are someone who understands technology and customer service and enjoys being creative, this job may be just what you are looking for.
- Consult with clients to understand visual concepts, formatting requirements, end-user needs and company brand and image to develop a strategy for building website components
- Manipulate digital software to build and test different components; send models to clients to guarantee their satisfaction and to verify that outputs are still in alignment with the overall goal
- Collaborate with programmers to write code using languages such as HTML or XML, and ensure that all written code complies with industry standards and is usable on different browsers and devices
- Implement graphics, videos and transitions to enhance a website’s effectiveness and add dimension to the content
- Analyze website security and implement message encryption and firewalls for better control over confidential information
- Program tests to identify glitches, broken links and other problems before publicly launching the website
- Perform routine maintenance, updates and upgrades and make modifications to maintain a functional website
- Monitor website traffic and adjust SEO as needed to prevent lost sales and help position the client at the top of search engine rankings
Job Skills & Qualifications
- Bachelor’s degree in website design or applicable field
- Understanding of HTML, XML and other programming languages
- Must be creative and self-motivated
- Three to five years of experience doing website design
- Familiarity with SEO content and rankings
Web Designer Job Responsibilities
It’s important to use the job responsibilities section of your web designer job description to help jobseekers envision the role and get a better understanding of what the company expects from this particular position. An accurate and detailed list of responsibilities helps readers determine if they have relevant qualifications for the position, so make this section as strong as possible to increase your chances of receiving applications from strong, qualified candidates.
While this is a core component of your web designer job description, remember to avoid making your list of job responsibilities too long. Aim to include 6-8 bullet points, and arrange them by order of importance. Be sure to begin each line with a dynamic verb so jobseekers can better picture themselves in the position.
Here are some examples of typical web designer job responsibilities:
- Use programming software and webpage scripting to design the layout and features of new websites according to company goals
- Coordinate with graphics and copywriting departments on a consistent basis to create and update site content for a visually appealing look
- Perform security, troubleshooting and preventative maintenance tasks to ensure websites achieve optimum functionality
- Research and analyze trends and site performance to determine areas of potential improvement
Web Designer Job Specifications
Though the smallest part of your web designer job description, the job qualifications and skills section is a critical component that can make your interviewing and hiring process much easier. Because a position as a web designer requires very specific areas of expertise and skillsets, creating a thorough and exact list of job requirements concerning education, experience and skills helps jobseekers understand if they are suitable candidates. This helps to deter both unqualified and overqualified jobseekers from submitting applications, making it much easier for you to sift through applications and resumes to find the most ideal candidate.
Talk to your hiring team or manager before you create this part of your web designer job description. Decipher between “necessary” and “preferred” skills, and write your lists accordingly. Similar to the job responsibilities section, structure this section with bullet points, and organize by order of importance. Make sure your final list is accurate and comprehensive so jobseekers completely understand what qualifications are necessary to fulfill the position.
Refer to these web designer job specifications as you create your own list of qualifications and skills:
- Previous experience in a web design position or similar role
- Bachelor’s degree in website design, computer science or similar field
- Proficiency in programming software, formatting tools and visual design programs
- Strong research and analytical skills
- Ability to work independently and as part of a large team