Mobile Recruiting Trends for 2016
Today’s job applicants want speed, convenience and streamlined everything. Mobile recruiting is certainly not new, but it’s quickly becoming the preferred and only way to hire. Here are the new mobile recruiting trends for 2016.
Mobile Is the Primary Tool
Last year, Google announced that more searches are being entered on mobile devices than on computers. This is true for ten countries around across North America, Europe and Asia. According to Morgan Stanley Research, the tipping point occurred sometime during 2014. Therefore, employers can safely assume that candidates will continue to favor mobile applications through the coming year.
Some large companies are still is the discovery stage of mobile recruiting trends, but those that have fully embraced the idea are the ones securing the best talent. Technology continues to reshape the entire labor market. Companies are looking for innovators, and innovators are mobile.
Apps Speak to Every Generation
According to Kelton, a California-based research consultancy, 70% of job candidates are turned off by the traditional online employee application process. Furthermore, this group is not just millennials or white-collar workers. With the majority of the workforce now owning smartphones, every generation is seizing the convenience of mobile apps.
Ditching Desktops Completely
Large HR departments are facing a big transition as they attempt to fully integrate back and front ends. Likewise, enterprise talent management providers must constantly innovate in to avoid being left behind. Any CRM worth using nowadays should definitely have mobile capabilities. In fact, some companies are putting everything on the small screen, which means their applicants never once touch a desktop during the entire hiring process.
Simplified Apps Draw in Big Talent
This is one of the hottest mobile recruiting trends this year. If you want the true innovators, you’ve got to give them an easy in. Companies that have gone mobile are attracting the passive crowd. This is a group of highly-qualified candidates. Many of these experienced professionals are not actively looking because they don’t necessarily need to be or because they simply don’t have time. Give them an easy-apply app, and they’re more likely to explore their options by acting on impulse.
In addition to offering simplified apps, successful companies must now ask less of their applicants. People don’t want to waste time typing in their job history time and time again. On the other hand, streamlined apps ask only basic questions about job interest and general background. The bulk of the information is then taken from the person’s existing professional profile. All you do is insert a link.
Mobile and Social: The Ideal Pair
In 2016, mobile recruiting just doesn’t work without social media. In fact, most recruiters spend a large chunk of their day on Facebook and Twitter. Apps have already become the key platform for networking, socializing shopping and more. Recruiting is a natural bridge to job searching. Facebook, for example, now lists millions of jobs through its Social Job Partnership program.
Millions of people, particularly millennials, are sharing information online with friends and family. Who knows you better than your friends and family When someone comes across a job posting or they hear of one at work, they will likely think of someone they know who would be a good fit. What do they do They send over a link.
Welcome Healthcare, Labor and Trade
Mobile recruiting trends are expanding far beyond the corporate and tech spaces. Workers in scrubs, chef hats and steel-toed boots spend just as much time on their smart phones as do the suit-donning urbanites. Tradesmen who are looking for their next gig are particularly drawn to the ease and speed of the mobile application experience. Many argue that it’s the healthcare industry that stands the most to gain by optimizing the recruitment process to attract more skilled labor.
This is one the mobile recruiting trends that’s particularly important to tech-savvy millennials and white-collar applicants. These candidates want to know more than just the requirements of the job. They want to read about a company’s history, benefits package and mission statement. Above all, they want to dig deep into the organization’s culture. Apps that incorporate individual employee profiles are heavily geared toward this demographic.
So, what’s in store for 2016 Talent is driving the labor market, and recruitment is fully mobile. Total integration, a wider scope and streamlined platforms will continue through the next year. For more ways to maximize your hiring process, trust the updated tools here at LiveCareer.