Nearly every business has a website these days. At this point, it is basically mandatory for any business that wants to be taken seriously online and wants to grow their business with digital marketing. Once you have a website, be it a redesign, a new website or an existing website that you want to get more revenue out of, you need to figure out how to increase your website traffic. Any website, no matter if its goal is to capture leads, make sales or simply bring in greater advertising revenue, benefits from increased website traffic. But how do you grow your traffic if you have no idea where to start? Here are four areas to start looking at to help you increase traffic and move toward your desired business goals.
Find Your Ideal Audience
Here’s a quick pop quiz. True or false: All website traffic is basically the same, so quantity matters more than quality. If you guessed false, you got it right. Not all website traffic is equal. It is better to have fewer hits from people who actually care about your business than scads of traffic from people that will never purchase your product or service. When building website traffic, you need to find the right audience for what you have to offer. One way to do this is by looking at similar websites. Here’s a quick breakdown of the process:
- Find the website that has the audience you want.
- Collaborate with the owner of that site and have guest posts published on their blog.
- Remember you have to give something in return. This might be another guest post from them on your blog or some advertising.
You can also post on popular sites in your industry and include links back to your own website. These are all great ways to bring more of the right people to your site
Promote Your Website Through Multiple Channels
Unless you’re a completely new business, you probably already have a client base and a number of fans of your business. You can convert new and existing clients to website traffic by putting your website URL in every place possible. This can include your email signature, invoices, marketing materials and social media accounts. Additionally, you should use social media to your advantage and promote blog posts and specific landing pages on your site. Advertising can be another effective way to bring in targeted traffic. Just make sure to send people gained through social media or advertisements to a page with a clear focus and call to action. There’s nothing worse than sending a person to the home page of your site and losing them because there wasn’t a clear indication of what action they should take next.
Create a Site That’s Easily Found by Search Engines
The importance of search engine optimization is no secret. Many people find websites through search engines these days, and it’s important to make sure your website is optimized for search engine algorithms. Google is probably the most important search engine you should care about, and they are constantly changing the algorithm they use to rank sites. Despite the many updates to search algorithms, there are a few important things to remember:
- Focus on creating outstanding content that speaks in a language your buyers will understand.
- Use buyer personas to create keywords your audience would actually search for.
- Remember the differences between how people search by voice as opposed to typing.
- Don’t forget about location keywords to gain more targeted traffic.
Make Your Site Useful and Easy to Use
Once you bring people to your site through the previous methods, the trick is knowing how to keep them there. You can do this in a number of ways:
- Invest in outstanding design.
- Make sure your site is mobile-friendly.
- Regularly publish useful content for your audience.
- Offer website visitors something of value such as information, coupons or giveaways.
In summary, the important things to remember when building website traffic are to create a website that speaks to your ideal customers, promote the website in multiple different channels and keep visitors coming back by creating a user-friendly site with content they can use.
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The content on our website is only meant to provide general information and is not legal advice. We make our best efforts to make sure the information is accurate, but we cannot guarantee it. Do not rely on the content as legal advice. For assistance with legal problems or for a legal inquiry please contact you attorney.