When it comes to business marketing, it may be easy to think that you have been in the game for a while and know it all. But there are a few things about marketing that may just surprise even the most seasoned of market researchers or business owners. Regardless of whether your business is large or small, established or a start-up, trendy or traditional, enjoy these golden rules that may either throw you for a loop or confirm what you were already suspicious of.
What’s so Surprising About Business Marketing?
Business marketing has evolved immensely over the past few years and shows no signs of stopping. Here are some facts that are unlikely to go anywhere anytime soon.
This fact will come as no shock to anyone in the modern marketing sphere, but the extent to which it is true might still amaze you. The vast majority of adults who have spending power and make decisions for their households are aware of social media marketing in some capacity, whether they belong to social media channels, follow blogs or consumer websites or receive email newsletters with product advertisements and promotional opportunities. While print media has been showing signs of fizzling for some time now, there is no doubt that its replacement is in the power of the internet age.
Creating high-quality articles, graphics or other media that relates to your business is the first step in using content marketing to your advantage, but the most important aspect of content marketing is getting that content to spread like wildfire. This usually takes place via social media, email marketing, blogging or other forms of virtual information sharing. Your content is more likely to be shared if it is easy to read, appealing to look at or even controversial or surprising in some way. With shortening attention spans among consumers, creating bite-sized content is a good way to go. Businesses have great success growing their brand name subtly through content marketing.
Brand loyalty has always been a major factor in successfully marketing a business, and that has not changed. However, the way in which businesses go about creating and maintaining that adherence to their particular brand has shifted dramatically. Many businesses now rely on social media branding and building a virtual following to grow their name and reputation. One of the major ways businesses are doing this is by creating shareable content, as discussed above, and encouraging their followers to spread this content around the internet. Much of this content won’t even necessarily involve the brand directly but will deal with some related subject or pertinent topic. These days, building a brand is as easy as getting your content shared online and getting people to recognize your brand name or logo.
The fact of the matter remains: people trust their family and friends more than they may ever trust even the most persuasive promotional products of a business. Therefore, if one person has an extraordinarily good experience with a particular good or service, you can safely bet that someone else in their circle is likely to hear about it. When business spreads by word of mouth, it is a win-win for you and the customer that had the positive experience, especially if your business offers any kind of customer referral or kick-back program that rewards them for sharing their appreciation of your product or service. This type of marketing increases your integrity and trustworthiness as a business and builds your brand loyalty the organic way, from person to person. Best of all, word of mouth marketing is free.
You can succeed at business marketing in the digital age if you just remember the above principles and abide by these when growing your brand.
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