5 2016 Business Goals that You Should Consider
The generally-accepted definition of insanity is continuing to do the same thing over and over expecting a different result each time. If this is truly the case, then based upon performance, many in the business world belong in the psych ward rather than the board room. More often than not, it seems as through when the time arrives to set business goals for the coming year, new corporate objectives and aims seem to be strangely-similar to those from the previous year that have simply been given newer, flashier names. Achieving your 2016 business goals requires that you break out of this cycle.
Breaking the Cycle of the Status Quo
How You first need to start by defining what your intentions are. Rather than ïhopingï that growth occurs by sticking to the status quo, you need to clearly set parameters on how you and your organization will define success, and then develop actionable work items and practices to help support them. Setting off on a new company course brings with it an inherent level of mystery and intrigue, but this is something that should be embraced in order to inspire your team to create newer, more innovative solutions.
With this in mind, here are five 2016 business goals that you and your management team should consider as you enter the New Year:
-Use your expertise to distribute your content: Visit the websites of any of the most prosperous companies within any space, and you’ll likely find that most have one thing in common: a blog. No longer is the expectation that end users will simply figure things out on their own. Now they anticipate that along with providing then with whatever it is that they need, you’ll also provide them with the resources to support it. If you can’t provide it, they’ll find someone who can, even if it is not custom-tailored to your product or service. Offering added insight on the intricacies of your goods and services as well as the trends in your industry through a blog positions yourself to be expert in the eyes of consumers. Guest-posting on blogs for related sites can also help bring new clients to your company.
-Rekindle your offline marketing efforts: The emphasis that has been placed on optimizing online marketing in recent years has caused many companies to neglect their actual in-person promotions. The inconvenient truth of the marketing game is that consumers believe that you should excel in both. Remember that significant portion of your clientele still places the same value on a firm handshake as they do on impressive online content. As you continue to adopt updated online marketing trends, look to raise your offline efforts to similar levels, and integrate the two areas when you can.
-Expand your social media influence beyond the Big 3: Facebook, Twitter, and Google+ remain firmly perched at the top of the social media marketing world. For good reason, too; they offer unrivaled access to the consumer. Yet your social media efforts should not end with connecting to customers. B2B marketing helps in developing your own professional networks to help introduce you to both front-and back-end resources that will meeting your 2016 business goals that much easier. LinkedIn has been, at least up to this point, a highly-underutilized tool in this regard. This year should be the year you leverage it as an asset to both bolster relationships with strategic partners and locate new potential talent to help support your own operations.
-Hire smarter: The job candidate pool has never been deeper, giving you the luxury of being more selective in who you bring on. More and more research seems to be pointing to the idea that finding a candidate who fits your culture can be just as important as finding one with impressive credentials. Utilizing the candidate screening tools that are available to you can help finding those prospective employees who will rather than hinder your chances of meet your 2016 business goals much easier.
-Focus on developing stronger internal networks: Putting the right people in the right positions seems simple enough, yet actually doing it can present quite a challenge. However, personality profiling tools are out there to help you identify the winning attributes of each member of your team. Use them to place those best suited to support operations in the appropriate areas, and those whose strengths lie in cultivating relationships with others as your liaisons with the internal and external partners on whom you rely for your success.
Your chances of meeting your 2016 business goals lie largely in the capability of the team you have working under you. Mighty Recruiter has the tools you need to ensure the members that you bring into that team are up to the task. Let 2016 be the year that you finally use them to their fullest.