Billions of videos are watched every year in the United States alone, so it’s no wonder that this medium has become such a powerful tool for recruiting new employees. Humans are wired to experience their world visually; in fact, people use their visual sense more than all four of their other senses combined. If you haven’t adopted this technique as a way to attract talented workers to your organization, now is the time to try it. Effective video marketing gives you the opportunity to showcase your company’s culture and to get the message out about job openings. Here are six tips for creating compelling videos.
1. Show Who You Are
Use your promotional film to give potential team members a snapshot of what it’s like to work for your company. Videos are stimulating to watch and can draw much more interest than text. With effective video marketing, you can define what your organization stands for and give viewers solid information about your: – Company culture – Mission statement – Brand – Goals – Career opportunities In the past, videos were considered eye-candy and