10 Questions to Help You Clarify Your Company Brand
The best way to gain focus in the workplace is to have a clear cut vision and a plan to achieve it. This also is imperative in creating a positive company culture and retaining valuable members of your team. Ask yourself and current employees these 10 questions to clarify your company brand.
1. What is your mission statement
The most basic way to clarify your company brand is to establish what it is that you believe. What is your mission statement or purpose of your company as a whole Recognize the very core of your company and its purpose to help build upon a strong foundation.
2. How are your customers treated
What requirements do you have for the way in which customers are treated Are they secondary to the production of goods or are they the focal point of your brand How do you want the customer to feel after an interaction with your company Create guidelines as to how customers must be treated to clarify your company brand both internally and externally.
3. How do you prioritize customers
It is important to have clear-cut guidelines on how customers are prioritized. Do long term customers take precedent over newer clients or are issues dealt with on a first-come-first-served basis Do all of your customers receive equal treatment no matter how long they have worked with you or how many goods they have purchased Clarify your company brand with an established priority protocol.
4. How do you relate to and communicate with your customers
In today’s market, customers are dealt with in varying methods. Clarify your company brand by establishing whether customers will be contacted in a personal manner, or whether they will be contacted via e-mail or through a social media platform. Outline the level of personal attention given to customer contact.
5. What makes your brand unique
What is it, exactly, that sets your company’s services or goods apart from all the others In a highly competitive market it is imperative that you pinpoint your stand-out qualities. Is your company known for its innovative designs and cutting edge technology Is it known for the longevity of its goods Do you have a brand that customers rely on to provide the same, consistent service as the years go by with the utmost quality and reliability Know your strengths and hone in on them.
6. What are preferred outcomes from your work
If you prefer to have a product that stands out aesthetically or technologically, keep that as your focus. If you prefer your customer service to be the best of all your competitors, keep a strong workforce in that realm to avoid any dips in quality. Outline your exact expectations from the company and reevaluate regularly to ensure they are being met.
7. What path do you take to achieve goals
If you want to be the first to achieve the next level, brand yourself as a pedal to the metal type of company who moves at full throttle speeds with competitive incentives to get to the finish line before all others. If you prefer slow and steady filled with camaraderie, let your company culture reflect that path.
8. What kind of employee is successful at your company
Once you establish your company’s path, you can establish the type of employee that will thrive with you. You may seek out energetic, driven employees who flourish under tight deadlines and intense pressure. Or possibly detail oriented and thorough along with an easy-going disposition better fits the culture. Will employees interact personally with clients Charm and communication skills might be the winning combo here. Be clear to your employees how they can achieve ultimate success within the company.
9. How do employees feel towards your brand
The way your employees feel towards your product says a lot about your company as a whole. Survey your current workers to gain insight towards whether the climate is a positive one. Ask for suggestions to improve company culture.
10. Would your employees recommend your brand
If your employees trust your brand, your brand is likely to be trustworthy. If the very people who produce the goods or services would recommend their friends and family go elsewhere, take the time to find out where your company is lacking and why.
Once you establish the answers to these questions you can clarify your company brand and tweak the areas necessary to move it down your preferred path.
Learn how to take your company to the next level by checking out the articles and resources at Mighty Recruiter.