5 Hacks to Building a Company Culture That Rocks
In today’s workforce, fewer and fewer employees are excited about their job but instead view it as merely a source for a paycheck. Unfortunately, this results in bare minimums being met and little loyalty. However, that does not have to be the case. By building a company culture that rocks, you can inspire your employees to take a vested interest in the company and become part of the vision.
Create Opportunities for a Meaningful Life
When you create a company culture that rocks, you are no longer employing staff to provide services simply for a paycheck. No, you are selling them on a lifestyle, an outlet in which to unleash their inner creative self and fulfill their potential. Your employees need to see themselves as living out their dream and being part of the very passion on which the company has been built. Take a page from Steve Jobs, who was able to convince his staff at Apple to believe as he did: that the products they were lending themselves to were creating a better world. His employees came on board to make a meaningful change on a global spectrum.
Describe the Future
When Bill Gates sought Steve Ballmer for a post at Microsoft, he didn’t spout off a list of sales goals or other numbers; no, he described to him a magnificent vision for the future and how he saw Microsoft playing a major role in the world of tomorrow. Share with your employees the type of information that will inspire and get them eager to envision with you just how far your company can reach. While sharing numbers can be a helpful tool in supplying basic information, company culture that rocks will take it much further and encourage current staff members and potential employees to carve out an exciting, clear cut description in their imagination of how the company will transform as it grows.
Local Fame and Inspiring Tales
Build a tradition of sending public ïshout outsï to employees who exceed expectations. Create a sense of local fame by shining the spotlight on those who deserve a little extra recognition. This works as a fantastic way to motivate your staff by letting them know that good deeds will not go unnoticed but are, instead, revered. Threading these moments through the fabric of your brand is inspiring to others as an incentive to put forth their own best efforts and is conducive in strengthening a company culture that rocks.
Avoid creating a ïthem and usï mentality between management and staff and instead seek out new ways to become connected with one another. Offer employees open sessions where they can bounce ideas off of you or introduce new concepts — or even engage in small talk. According to CEMEX’s head of innovation, Gilberto Garcia, it is imperative to engage every employee in the company in the debate surrounding key strategies and to encourage active participation in the conversation. Innovation has rapidly increased due to this inclusion as well as cross-company collaborations, according to Garcia, clearly proving they have formed a company culture that rocks! It has also dramatically increased the motivation of employees as they now have higher visibility and a greater impact on the company and have increased potential for new, valuable connections regardless of level or position. Show your staff that their input is greatly valued and you are open to receiving feedback. Over time, regular requests for participation can lead to the creation and execution of brilliant ideas that may have otherwise been stuck in the recesses of your employees’ imaginations.
Nurture and Lift
Praise your employees. This is not to say you need to thickly spread on layers of sugary speak, but do provide honest, genuine praise when warranted. Allow your employees to feel a sense of nurturing in the workplace where their efforts and potential are not only recognized but are encouraged. Employees who may otherwise be brilliant and full of ideas can often be deterred from sharing and moving forward simply due to lack of self-esteem. Create a positive company culture where employees are lifted to levels of success that they themselves may not even be aware they were capable of achieving.
Forming a company culture that rocks does not happen by accident; changes need to be made with intention and resolve. The payoff is worth the effort, however, as employees at all levels are likely to become more engaged, resulting in growth, higher productivity, and a much more positive workplace environment.
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