In the years following the economic recession, the demand from companies to find new people to hire has been steadily increasing. As such, the demand for staffing organizations that provide the right people for the right jobs has also risen. While this is certainly a good thing for people who are trying to find work quickly, the sheer number of employee-providing companies that are popping up can make it difficult to differentiate your staffing services if you are the owner of one of these organizations. However, there are a few things you can implement into your daily business practices that will put you ahead of the pack.
Add Meaningful Worth
While the goal of any business, including yours, is to make a profit through minimized costs, you can be sure that potential clients are looking over their options to find a staffing company that will also give them the biggest return on their investment. You can differentiate your staffing services by performing additional processes with the new hires, including: – Onboarding: familiarize new hires with client business practices to facilitate training – Background screenings: compare past professional and personal experiences of new hires with client requirements – Candidate assessments: take time to examine new hires to determine best possible individual for client’s business Additionally, your firm can promote the brands of your clients or provide them with advice for writing clearer job descriptions. When you demonstrate faith in your customers, they will be more likely to return the favor with more details about their hiring process and thereby more revenue.
Don’t Forget the Fundamentals
Before you get too carried away with adding small bits of value for your customers, you need to take a step back and make sure that the basic services of a staffing firm are being fulfilled as optimally as possible. Are the hires you are presenting to clients good people with resumes that really fit the bill? Are the people working as your own staff well-trained in placing workers, and are they up-to-date with the latest trends in the market? Are you and your administrators finding new ways to network and form connections with exciting new clients? The answers to all of these questions should be a confident ïyesï before you make any changes or additions.
Focus on Your Own Company’s Brand
There are few industries for which public reputation is more directly related to the success of a company than in the staffing sector. Building a positive reputation for your brand is one of the most significant ways in which you can differentiate your staffing services in a competitive market. The common mentality that being hired by clients to find candidates will automatically attract workers to your firm is becoming increasingly outdated and irrelevant as unemployment rates continues to drop. You need to start thinking differently. Your company’s brand should not only appeal to the businesses seeking candidates, but to the candidates themselves. Here are some of the most effective ways you can do this. – Spend time on college campuses from which you regularly find candidates. – Become a member of a professional organization. – Market yourself as a source of advice for recruiting strategies – Make it known that your firm has a great reputation for placing people in occupations that fit their needs and interests.
Get the Job Done Quickly
While all of the clients who hire you want people who are of a high personal and professional stock, they also want to have these people in their offices right away. This may often come across as an unrealistic expectation, but you can use these demands as an opportunity to further differentiate your staffing services by strengthening your business’s brand and operations. To that end, carefully examine all of your standard placement processes to establish a timeframe for an ideal candidate delivery. Then, meet with every member of your firm’s senior staff and state that you have a new goal to decrease the time spent on these processes by 25 percent without compromising the quality of the potential new hires. Though you may not find a feasible way to completely reach this goal, your pooled minds could very well discover that your company became tighter with money after the recession without also assessing timeliness.
Always Look for Ways to Improve
Even though you may have found great ways to cut down on the expenditure of time and resources, there are always more ways you can increase the value you present to clients. If you are to truly differentiate your staffing services from the rest of the market, you need to constantly keep your ear to the ground and your mind open to change. The next great idea is always just around the corner.