Today, it almost seems like social media sites, like Facebook, Instagram, Twitter, and Google+, are taking over the world. While they’re great places to post funny cat videos, these sites are also great tools to use to better your business. For example, by using social media, you can generate more interest in your brand, find all-star employees, and drive traffic to your website. Here is some expert advice on social media and how you can use it to better your business as a whole.
With anything, the first thing you have to do is commit. Although posting a few things on social media sites every day may originally seem like a breeze, you’ll quickly find that after a few days, the process can get tedious if you don’t know exactly what you want to get out of it. For this reason, not only should you commit to staying strong to your campaign, but you should also figure out exactly why you’re using social media to garner interest in your business. If you simply do it because you think you have to, you won’t get anywhere very fast.
We’ve all seen those businesses that post on Facebook several times over the span of a few weeks, and then for the most recent six months, their page is a barren wasteland. When it comes to expert advice on social media, this is one of the most important tips out there ï once you start posting on social sites, stay consistent. By staying consistent, you can start to build loyalty and develop a group of followers who actively follow your brand. To make this happen, come up with a solid plan for posting. For example, you may want to say that your business will post an informative article on Monday, ask a question on Wednesday, and host some sort of giveaway on Friday. Sticking to a schedule like this will help you keep tabs on what’s ahead and ensure that your pages stay up-to-date.
Stick With What You Know
If you’re looking for expert advice on social media, one thing you need to remember is that you don’t have to post things you’re unfamiliar with. As you craft your social media plan, determine what types of things you want going on your page and pick out two to three areas of expertise. For example, if you run a plumbing company, you might say that you want to post helpful tricks for homeowners, links to your website’s blog, and funny posts about plumbing. If you’re ever tempted to stray from your plan and branch out from what you regularly do, this is fine. However, try to stay consistent and remember that there’s an audience for everything.
Pick a Platform
People who give expert advice on social media for businesses often say that as far as posting is concerned, you can’t use too many different platforms. However, this couldn’t be more untrue. This is because not everyone in your target audience will be using the same sites. For example, if you own a clothing company that sells jeans to teenagers between the ages of 14 to 18, you wouldn’t post all of your content on LinkedIn. Rather, you would go with a platform like Instagram or Snapchat so that you can relate with your audience. However, if you don’t quite know where to start, stick with the three standard platforms: Facebook, Google+, and Twitter. Then, once you kick off your new campaign, see what kind of interaction you get on each site and what type of people are following your brand. After you do this, you’ll be more prepared to tailor which platforms you use to your target audience.
Show Your Personality
One of the best things about using social media to better your business is that you can show people who’s behind your brand. As you start sharing content, don’t feel like you have to be a bore. Instead, use humor, be kind, and respond to people who interact with you in the comments section of your posts. However, keep in mind that your business’ social medial personality should still go back to what your business does. For example, if you were a divorce lawyer, it probably wouldn’t be a good idea to be posting jokes on your Facebook page every day.
Do you want more expert advice on social media for your business? As you look for ways to better your business, make sure you check out the resources and tools available at Mighty Recruiter.