Facebook for Employers: Is It a Good Social Recruiting Tool
As the business world becomes more reliant on technology, employers are starting to realize the potential benefits of using Facebook as a recruiting mechanism. Facebook for employers may seem like a strange concept, but there are advantages to using it. When you have a job posting you want to get out to the community, you need a method of delivering it that is going to reach the widest pool of candidates possible. While it is by no means perfect, there are ways you can utilize Facebook to its fullest potential for your company.
Drawing In the Right Type of People
Although Facebook is arguably the most popular social media website, there are other channels job applicants might be on to find a job. Twitter, Linkedin and Google+ are also very popular, so if you are planning on creating a comprehensive social media presence, then you need to look at it all. Facebook for employers is only going to do you so much good, so if you are planning on expanding your online presence, you should also look into other avenues.
Once you have created your Facebook page, you need to understand what your customer base is going to consist of. You need to understand the type of people that are most likely to seek a position at your company and the type of people who are ultimately going to be the best fit for your company culture. You need to know what networks to pursue to find these individuals, and what these people are going to be looking for in a potential job opportunity. Are there benefits this group will be looking for Are there certain skills you absolutely need to have candidates to have These are questions that should be answered before developing your presence on social media.
Creating Engaging Content
One of the biggest struggles facing Facebook for employers is creating interesting, dynamic content that is going to make people want to give your page a ïLike.ï This content can come in the form of blog posts, interesting articles or even fun videos that you make yourself. After all, what is the point in liking a page if it does not offer you anything In addition to developing content, you need to ensure that this material is being generated consistently. Posting one status a week is not going to engage anyone, so when you finally post a job listing, hardly anyone is going to notice it because they have simply tuned out of your page. Create posts that encourage customer interaction so that you have people responding to an article.
Who Is Going to See Your Content
Posting all the material in the world is not going to help you if no one ever sees it. Naturally, the people who have liked your page will see what you post, but there are other individuals who will see it, including:
-Facebook users who go to your page for the explicit purpose of finding a job.
-Facebook users who saw an ad you placed for a job opening.
-Facebook users who see your job listing on their own timeline because a friend liked or shared it.
Placing an ad is a great way to draw new people to your page, and it is one of the best ways Facebook for employers can be utilized.
The Paradox of Facebook
Facebook started out as a way for people to stay in touch with friends, post amusing pictures and have fun with one another. Although it has certainly developed into a viable recruitment tool for businesses, there is always the possibility you will not get the turnout you were looking for because job applicants want to avoid having employers see their Facebook profile. It is not unheard of for people to lose out on job opportunities because the candidate had incriminating statuses or pictures. This material may not be inherently bad, but it could be detrimental enough to where it makes someone want to avoid actively looking for jobs directly on Facebook. You may lose out on potential applicants because of this, but Facebook is still an excellent tool that can garner great benefits.
Building your brand in this modern digital age absolutely necessitates creating social media profiles. If you play your cards right, then you should be capable of even finding some great new hires you would not have found otherwise. Facebook for employers requires a little time and effort, but it can pay off handsomely in the long run.
Browse through Mighty Recruiter to find more tools on how to build your brand and find new job applicants.