If you depend on the insight gained from standard research methods, have an honest conversation with yourself to determine whether those insights are truly helpful to the way you structure your business and how you take care of your customers. The way to do this and build brand loyalty and win the love of your customers is to reach out to your customers to see how accurate your insights and research methods are. Doing so can help you learn whether you’re taking full advantage of the technology that’s available to you and determine if you should be doing things differently to keep your customers coming back to you.
Create an Experience
Certain brands have special packaging that immediately lets you know who created that product without looking at the box. Brands that offer services supply those services in a way that’s unique and akin to a signature. What kind of experience are you giving your customers? Do you have special packaging, wrapping or even a distinct smell that comes with your products? If you offer a service, how do you start, finish or deliver that service in a way that no one else does? If you don’t know the answers to these questions, figure them out to increase brand loyalty and win the love of your customers.
Go Above and Beyond
Rather than give customers what they’re expecting and merely meeting their expectations, give them more than they ask for and exceed their expectations in every way imaginable. More importantly, do this in a way that’s cost efficient for the both of you. You don’t have to go to the extreme to meet this goal; it’s best that you think of ways to improve the product or service you currently offer. For instance, if you sell phones, maybe you can include a cover, high quality earbuds or a discount on another product that complements the phone. Don’t be afraid to get your current customers and employees involved with this idea.
Whenever customers contact you, make it clear that they’re speaking with a human being and not a pre-programmed machine. The way to build brand loyalty and win the love of your customers is to always remember that your customers are flesh-and-blood humans who expect to interact with other flesh-and-blood humans whenever they’re doing business with you. Show your brand’s personality, and encourage your employees to show their personalities rather than stick to a specific script. This tip also extends to your advertising and marketing efforts. Don’t be afraid to inject a bit of humor or add something the audience isn’t expect, while remaining appropriate, of course.
Become an Inspiration to Your Customers
Don’t merely become a seller to your customers, become a beacon, a symbol of change and a goal to strive for. While you might not think your company’s origin story is all that interesting, someone else may view it as the push he or she needs to make a change in his or her life. Share your joys, triumphs and obstacles with your audience to let them know more about where the products or services they love come from and why you build or offer them. The way this helps to boost brand loyalty and win the love of your customers is it gives them a glimpse behind the curtain. Just like with adding personality, this makes your company seem more human.
Be sure that while you’re making the above changes to your business model that you don’t forget to remain consistent in your overall delivery. Whatever it is about your brand that customers have come to expect and love, make sure those aspects remain for as long as you’re in business. While you can change your overall package or pricing, the ïsoulï of your brand should remain the same. If you’re interested in learning more about improving your brand loyalty and making your customers remain with you for the long haul, be sure to explore more of the articles here on Mighty Recruiter.