There are numerous books and websites out there about the best way to run a business. It can get confusing to sort through what should be followed and what should be avoided at all costs. Fortunately, there are experts out there like Guy Kawasaki who have a fundamental understanding of what makes great companies truly great. Abide by some of Guy Kawasaki’s business tips in order to develop your brand and make your employees much happier.
Be an Enchanting Leader
Although the word ïenchantingï sounds like it belongs in a Disney movie rather than a place of business, as a leader, you need to enchant your workers and consumer base. Enchanting is a step beyond simply being likable. Most people can give off an impression of likability, but enchantment has a level of authenticity to it. Being disingenuously nice can end up giving people a bad impression. You need to show that you are genuinely caring and compassionate, and you will find that you will end up becoming a much more effective leader.
Give Your Company Purpose
Starting a business just to pay the bills is not as likely to succeed as a company that has a genuine drive to improve society in some shape or form. Guy Kawasaki’s business tips extend to small businesses just as much as large corporations, so even though your company may not be affecting the world on a global scale, there is still a lot you can do in your local community. You should highly consider giving your business a solid mantra so that both employees and customers understand why your business exists.
Your company is only going to be as strong as the weakest employee, so make sure you take the necessary steps to hire the best workers around. One way to do this is to see if an employee has the drive to learn new skills and become empowered. Micro-managing is never fun for anyone, and you should only hire people you would trust to work independently without you constantly looming over their shoulders.
Set the Best Example
All of Guy Kawasaki’s business tips can be applied to organizations of any size, but this rule is particularly important to smaller businesses. The reason is that even though you run the company, you will still likely be interacting with the low-level employees quite often. You want to set a good example so that your workers understand how this company operates and treats customers. If an employee sees you being disrespectful to a customer, then he or she is more likely to do the same because it is assumed that rude behavior is tolerated at this business. Additionally, if an employee sees you engaging in bad behavior, then he or she may simply leave to find a better job, and you will have lost a valuable worker.
Practice Makes Perfect
Any time you have a presentation to give, you should always prepare thoroughly beforehand. Simply ïwinging itï may not yield the results you are looking for, and again, you need to show your employees the importance of preparation. Giving a poor presentation will only set the benchmark for the quality employees think they can get away with. Additionally, Guy Kawasaki’s business tips stress the importance of providing new, valuable information any time you speak with an audience. You do not want to go over points your workers are already aware of. Value their time and give them something they can learn from.
Value Every Employee
Your employees keep your business thriving, so keeping them happy and making them feel valued is crucial to the success of a small business. No one likes to feel like they are being taken for granted, so take the time to express your gratitude for everything your employees do. In order to make employees feel valued on the job, Guy Kawasaki has a system referred to as MAP: – M ï Mastery: You need to give your employees the tools they need to master their job. – A ï Autonomy: You need to give your employees the freedom to work autonomously while developing new skills. – P ï Purpose: You need to give your employees a sense of purpose. They need to know what they are working toward that will make their community or the world a better place. Guy Kawasaki’s business tips should be utilized by every business owner. Once you start using them for yourself, you will certainly see a positive influence within your organization. Your employees are your most valuable asset, and these tips will give them the drive they need to succeed. For more tips on how to grow your business, take a look at some of the tools Mighty Recruiter offers.